Question 1

What type of advertising do companies use to attract new employees?

Accepted Answer

Companies use recrui

Question 2

A drawback of sponsorship is that it can only be paid in cash.

Accepted Answer

A) True 
 B)False

Question 3

The goal of PR is to:

Accepted Answer

A)  gain complete control over its stakeholders. 
B)  finance a company's activities. 
C)  develop and maintain goodwill with most of its publics. 
D)  advertise a company's products to all segments of its publics. 
E)  recruit and manage the company's human resources. 
A)  gain complete control over its stakeholders. 
B)  finance a company's activities. 
C)  develop and maintain goodwill with most of its publics. 
D)  advertise a company's products to all segments of its publics. 
E)  recruit and manage the company's human resources.

Question 4

A feature article is the most widely used PR tool.

Accepted Answer

A) True 
 B)False

Question 5

The traditional name for public relations advertising is institutional advertising.

Accepted Answer

A) True 
 B)False

Question 6

A house organ's main purpose is to raise funds for a company's projects.

Accepted Answer

A) True 
 B)False

Question 7

The Baltonia Sports Association has recruited a government relations specialist whose job is to persuade government officials to make administrative decisions that support the interests of the association's members.In such a scenario,the government relations specialist's job will involve _____.

Accepted Answer

A)  lobbying 
B)  direct selling 
C)  direct-response advertising 
D)  trade promotion 
E)  press agentry 
A)  lobbying 
B)  direct selling 
C)  direct-response advertising 
D)  trade promotion 
E)  press agentry

Question 8

List out the three ways of measuring sponsorship results.

Accepted Answer

Experts suggest that there are only thre

Question 9

A.H.Leathers,a leather manufacturing company,is planning to set up a new plant in Baltonia.However,the people residing in Baltonia are concerned that the plant may pollute the town's groundwater.In PR terminology,the people of Baltonia may be classified as A.H.Leather's _____.

Accepted Answer

A)  social investors 
B)  publics 
C)  internal stakeholders 
D)  stockholders 
E)  sponsors 
A)  social investors 
B)  publics 
C)  internal stakeholders 
D)  stockholders 
E)  sponsors

Question 10

Coleman Airlines,a domestic airline company,was recently accused of giving a false impression that they were the official sponsor of an international wine festival.The airlines put up posters and billboards of their brand in and around the venue of the wine festival to capitalize on the popularity of the event.Which of the following promotional strategies did Coleman Airlines undertake?

Accepted Answer

A)  Database marketing 
B)  Ambush marketing 
C)  Sampling 
D)  Community involvement 
E)  Lobbying 
A)  Database marketing 
B)  Ambush marketing 
C)  Sampling 
D)  Community involvement 
E)  Lobbying

Question 11

For a majority of companies,it's easier to create an event of their own than buy into an existing event.

Accepted Answer

A) True 
 B)False

Question 12

Marketing professionals refer to a company's customers as stakeholders because they have some vested interest in the company's actions.

Accepted Answer

A) True 
 B)False

Question 13

Hot Ovens,a chain of cake shops,recently announced the launch of their new cake shop through a written message printed in the city's newspapers.The announcement helped create publicity for their new shop.Which of the following did Hot Ovens use to announce the launch of its new cake shop?

Accepted Answer

A)  House organ 
B)  Feature article 
C)  Press release 
D)  Broadside 
E)  Catalog 
A)  House organ 
B)  Feature article 
C)  Press release 
D)  Broadside 
E)  Catalog

Question 14

After sports marketing,the largest area of sponsorship is _____.

Accepted Answer

A)  social causes 
B)  education 
C)  entertainment 
D)  health 
E)  environmental causes 
A)  social causes 
B)  education 
C)  entertainment 
D)  health 
E)  environmental causes

Question 15

What is the primary role of public relations?

Accepted Answer

The primary role of public rel

Question 16

What are the drawbacks of sponsorship? Explain.

Accepted Answer

Like all marketing communications tools,

Question 17

_____ is a form of sponsorship that links a sponsor to a physical site such as a stadium,arena,auditorium,or racetrack.

Accepted Answer

A)  Venue marketing 
B)  People marketing 
C)  Trade concentration 
D)  Database marketing 
E)  Ambush marketing 
A)  Venue marketing 
B)  People marketing 
C)  Trade concentration 
D)  Database marketing 
E)  Ambush marketing

Question 18

_____ can be used internally to stress safety,security,reduction of waste,and courtesy to employees.

Accepted Answer

A)  News releases 
B)  Posters 
C)  Feature articles 
D)  Media kits 
E)  House lists 
A)  News releases 
B)  Posters 
C)  Feature articles 
D)  Media kits 
E)  House lists

Question 19

N.K.Corporation,a rubber manufacturing company,recently received negative publicity from the print media.Several newspapers carried articles about the company's plants not following environmental regulations of safe waste disposal.The articles resulted in protests by communities living in close vicinity to the plant.N.K.Corporation is now undertaking damage control by correcting the plant's waste disposal measures.In addition,the company is communicating about their correction measures to the media and the community.In such a scenario,which of the following is N.K.Corporation dealing with?

Accepted Answer

A)  Sponsorship initiatives 
B)  Crisis management 
C)  Philanthropy activities 
D)  Opinion sampling 
E)  Ambush marketing 
A)  Sponsorship initiatives 
B)  Crisis management 
C)  Philanthropy activities 
D)  Opinion sampling 
E)  Ambush marketing

Question 20

The traditional term for corporate advertising is _____ advertising.

Accepted Answer

A)  institutional 
B)  public relations 
C)  philanthropic 
D)  recruitment 
E)  corporate identity 
A)  institutional 
B)  public relations 
C)  philanthropic 
D)  recruitment 
E)  corporate identity

What type of advertising do companies use to attract new employees?

A drawback of sponsorship is that it can only be paid in cash.

The goal of PR is to:

A feature article is the most widely used PR tool.

The traditional name for public relations advertising is institutional advertising.

A house organ's main purpose is to raise funds for a company's projects.

The Baltonia Sports Association has recruited a government relations specialist whose job is to persuade government officials to make administrative decisions that support the interests of the association's members.In such a scenario,the government relations specialist's job will involve _____.

List out the three ways of measuring sponsorship results.

A.H.Leathers,a leather manufacturing company,is planning to set up a new plant in Baltonia.However,the people residing in Baltonia are concerned that the plant may pollute the town's groundwater.In PR terminology,the people of Baltonia may be classified as A.H.Leather's _____.

For a majority of companies,it's easier to create an event of their own than buy into an existing event.

Marketing professionals refer to a company's customers as stakeholders because they have some vested interest in the company's actions.

Hot Ovens,a chain of cake shops,recently announced the launch of their new cake shop through a written message printed in the city's newspapers.The announcement helped create publicity for their new shop.Which of the following did Hot Ovens use to announce the launch of its new cake shop?

After sports marketing,the largest area of sponsorship is _____.

What is the primary role of public relations?

What are the drawbacks of sponsorship? Explain.

_____ is a form of sponsorship that links a sponsor to a physical site such as a stadium,arena,auditorium,or racetrack.

_____ can be used internally to stress safety,security,reduction of waste,and courtesy to employees.

The traditional term for corporate advertising is _____ advertising.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Filters

Exam 19: Relationship Building

What type of advertising do companies use to attract new employees?

A drawback of sponsorship is that it can only be paid in cash.

The goal of PR is to:

A feature article is the most widely used PR tool.

The traditional name for public relations advertising is institutional advertising.

A house organ's main purpose is to raise funds for a company's projects.

The Baltonia Sports Association has recruited a government relations specialist whose job is to persuade government officials to make administrative decisions that support the interests of the association's members.In such a scenario,the government relations specialist's job will involve _____.

List out the three ways of measuring sponsorship results.

A.H.Leathers,a leather manufacturing company,is planning to set up a new plant in Baltonia.However,the people residing in Baltonia are concerned that the plant may pollute the town's groundwater.In PR terminology,the people of Baltonia may be classified as A.H.Leather's _____.

For a majority of companies,it's easier to create an event of their own than buy into an existing event.

Marketing professionals refer to a company's customers as stakeholders because they have some vested interest in the company's actions.

Hot Ovens,a chain of cake shops,recently announced the launch of their new cake shop through a written message printed in the city's newspapers.The announcement helped create publicity for their new shop.Which of the following did Hot Ovens use to announce the launch of its new cake shop?

After sports marketing,the largest area of sponsorship is _____.

What is the primary role of public relations?

What are the drawbacks of sponsorship? Explain.

_____ is a form of sponsorship that links a sponsor to a physical site such as a stadium,arena,auditorium,or racetrack.

_____ can be used internally to stress safety,security,reduction of waste,and courtesy to employees.

The traditional term for corporate advertising is _____ advertising.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Filters