Exam 19: Relationship Building

The Ambrosian Camping Association (ACA)used a _____ to inform the media and general public about an upcoming camping event.According to the ACA,this new camping event will present the camp community a place of safety,tolerance,acceptance,and peace.The document was distributed to leading newspapers,broadcasters,and major media houses across the country.

What is community involvement? Describe.

Why is crisis management an important public relations task for any corporation?

Benson's Ice Cream Shop has recently opened its ice cream parlors in London.To market its products,the company places print ads in food magazines across the city.Which of the following is Benson's Ice Cream shop using to advertise its products?

What is corporate advertising? Describe briefly.

General Telecom is a telecommunication company established in 1975.General Telecom World,the company's publication about happenings at the company,was recently published in the form of a newsletter.The newsletter featured achievements of the company,changes in company policies,and its ranking in the world's telecom industry.General Telecom World is an example of a _____.

To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?

When Star Builders,a company that had been accused of being insensitive to the environment,ran a television ad that demonstrated its corporate support for Wildlife Foundation's "Save the Tiger fund",it engaged in _____ advertising.The ad was created by Star builders to enhance their community citizenship and create goodwill.

A common form of public relations research is opinion sampling.

Public relations professionals consider marketing as the umbrella process that companies use to determine what goods and services the market needs and how to distribute and sell them.

_____ is the generation of news about a product,person,or service that appears in electronic or print media.

Which of the following is an advantage of sponsorships?

One of the major disadvantages of sponsorship is its inability to involve customers,prospects,and other stakeholders.

What is the difference between advertising and public relations?

In today's world,a majority of companies are structured with a public relations orientation.

Which of the following is true of advertising?

Animal rights supporters have sent photos and videos of animal abuse by Venus Circus to the media.Venus Circus is now conducting a media conference to inform the public that accusations made by the activists are false.To prove they did not engage in any form of animal abuse,they are also visiting media houses with source materials and original footage of how they train animals with love and care.Which of the following is Venus Circus engaging in?

Which of the following statements about video news releases (VNRs)is true?

Unlike sponsorship,advertising can provide face-to-face access to current and potential customers.

What is the first function performed by the public relations practitioner?