Question 1

A job jacket:

Accepted Answer

A)  is created during the preproduction phase of a print ad. 
B)  is also called an ad portfolio. 
C)  contains the mechanical requirements for various print media vehicles. 
D)  holds the storyboard and any corrections, additions, or deletions to it. 
E)  is a job portfolio. 
A)  is created during the preproduction phase of a print ad. 
B)  is also called an ad portfolio. 
C)  contains the mechanical requirements for various print media vehicles. 
D)  holds the storyboard and any corrections, additions, or deletions to it. 
E)  is a job portfolio.

Question 2

Which of the following statements about halftone printing is true?

Accepted Answer

A)  Halftones are unnecessary if the illustration is available in the form of a negative for a black-and-white photograph. 
B)  A halftone screen breaks up continuous-tone artwork into dots. 
C)  Illustrations used in newspapers cannot be created through halftone. 
D)  The lower the number of the screen used to make the halftone, the finer the quality of the illustration. 
E)  The quality of illusion is independent of the fineness of the halftone. 
A)  Halftones are unnecessary if the illustration is available in the form of a negative for a black-and-white photograph. 
B)  A halftone screen breaks up continuous-tone artwork into dots. 
C)  Illustrations used in newspapers cannot be created through halftone. 
D)  The lower the number of the screen used to make the halftone, the finer the quality of the illustration. 
E)  The quality of illusion is independent of the fineness of the halftone.

Question 3

What is another name for a virtual storefront?

Accepted Answer

A virtual storefront

Question 4

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Accepted Answer

A)  sound mixing. 
B)  casting. 
C)  finding a producer. 
D)  budget preparation. 
E)  rehearsals. 
A)  sound mixing. 
B)  casting. 
C)  finding a producer. 
D)  budget preparation. 
E)  rehearsals.

Question 5

The Center for Disease Control called together 75 key health workers in Delaware and presented them with a multimedia explanation of potential health concerns that they needed to be prepared to deal with.In the future,the CDC will conduct similar meetings in other states.This is an illustration of which of the following digital media venues?

Accepted Answer

A)  Private audience venue 
B)  Personal audience venue 
C)  Individual audience venue 
D)  Interactive network 
E)  Mass audience venue 
A)  Private audience venue 
B)  Personal audience venue 
C)  Individual audience venue 
D)  Interactive network 
E)  Mass audience venue

Question 6

Which of the following traditional management functions is NOT performed by both the producer and the production manager?

Accepted Answer

A)  Planning 
B)  Organizing 
C)  Researching 
D)  Directing 
E)  Controlling 
A)  Planning 
B)  Organizing 
C)  Researching 
D)  Directing 
E)  Controlling

Question 7

A commercial for Serta mattresses has numbered sheep talking to each other about when they will be called into work.Then the sheep learn they must look for other employment because the sleeper at the house where they used to work has bought a Serta mattress.This type of production technique is referred to as:

Accepted Answer

A)  lifestyle. 
B)  animation. 
C)  presenter-style. 
D)  portraiture. 
E)  special effects. 
A)  lifestyle. 
B)  animation. 
C)  presenter-style. 
D)  portraiture. 
E)  special effects.

Question 8

Which of the following is NOT one of the major phases of the classic manual print production process?

Accepted Answer

A)  Preproduction 
B)  Production 
C)  Prepress 
D)  Postpress 
E)  Printing and distribution 
A)  Preproduction 
B)  Production 
C)  Prepress 
D)  Postpress 
E)  Printing and distribution

Question 9

The Aleve commercial shows two older women talking about what the doctor prescribed for minor arthritis pain.This commercial is an example of a(n)_____ commercial.

Accepted Answer

A)  portraiture 
B)  realism 
C)  live-action 
D)  natural effects 
E)  pictorial 
A)  portraiture 
B)  realism 
C)  live-action 
D)  natural effects 
E)  pictorial

Question 10

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the _____,the stage just prior to the answer print.

Accepted Answer

A)  rough comp 
B)  sketch print 
C)  visualization print 
D)  celluloid master 
E)  mixed interlock 
A)  rough comp 
B)  sketch print 
C)  visualization print 
D)  celluloid master 
E)  mixed interlock

A job jacket:

Which of the following statements about halftone printing is true?

What is another name for a virtual storefront?

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Which of the following traditional management functions is NOT performed by both the producer and the production manager?

Which of the following is NOT one of the major phases of the classic manual print production process?

The Aleve commercial shows two older women talking about what the doctor prescribed for minor arthritis pain.This commercial is an example of a(n)_____ commercial.

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the _____,the stage just prior to the answer print.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 12: Producing Ads for Print, Electronic, and Digital Media

A job jacket:

Which of the following statements about halftone printing is true?

What is another name for a virtual storefront?

During the preproduction phase of producing radio commercials,all of the following would occur EXCEPT:

Which of the following traditional management functions is NOT performed by both the producer and the production manager?

Which of the following is NOT one of the major phases of the classic manual print production process?

The Aleve commercial shows two older women talking about what the doctor prescribed for minor arthritis pain.This commercial is an example of a(n)_____ commercial.

The celluloid containing the sound is combined with the almost completed visual celluloid to produce the _____,the stage just prior to the answer print.

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters