Question 1

One of the disadvantages of live radio commercials is:

Accepted Answer

A)  the absence of spontaneity. 
B)  the sound effects are quite limited. 
C)  exorbitant hidden costs. 
D)  lack of credibility. 
E)  the need to use independent recording studios. 
A)  the absence of spontaneity. 
B)  the sound effects are quite limited. 
C)  exorbitant hidden costs. 
D)  lack of credibility. 
E)  the need to use independent recording studios.

Question 2

The four considerations used for the selection of type are readability,emphasis,harmony/appearance,and appropriateness.

Accepted Answer

A) True 
 B)False

Question 3

What kind of control does a commercial producer have in a studio that he/she does not have on location?

Accepted Answer

Most studios have heavy soundproofing to

Question 4

A television commercial is actually put together in its final form during the _____ phase.

Accepted Answer

A)  production 
B)  post-planning 
C)  visualization 
D)  postproduction 
E)  execution 
A)  production 
B)  post-planning 
C)  visualization 
D)  postproduction 
E)  execution

Question 5

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

Accepted Answer

A)  account planner 
B)  producer 
C)  art director 
D)  print production manager 
E)  cinematographer 
A)  account planner 
B)  producer 
C)  art director 
D)  print production manager 
E)  cinematographer

Question 6

How does the production manager schedule when each part of the production process for a print commercial must be finished?

Accepted Answer

The production manager schedules each pa

Question 7

Who would be a recipient of a dupe?

Accepted Answer

Either a television network or a TV stat

Question 8

_____ is the art of selecting and setting type.

Accepted Answer

A)  Typography 
B)  Typecasting 
C)  Copy presentation 
D)  Copy casting 
E)  Typology 
A)  Typography 
B)  Typecasting 
C)  Copy presentation 
D)  Copy casting 
E)  Typology

Question 9

The classic manual print production process consists of three stages: preproduction,production,and printing/distribution.

Accepted Answer

A) True 
 B)False

Question 10

Commissioning an illustrator to draw an original picture is very expensive compared to using stock photography.

Accepted Answer

A) True 
 B)False

Question 11

If the budget is small and the retailer needs to promote an upcoming sale,it would spend the least amount of money producing a commercial for:

Accepted Answer

A)  a theater show. 
B)  radio. 
C)  broadcast television. 
D)  network television. 
E)  a kiosk. 
A)  a theater show. 
B)  radio. 
C)  broadcast television. 
D)  network television. 
E)  a kiosk.

Question 12

The two methods used to copyfit a print ad are:

Accepted Answer

A)  copy casting and typecasting. 
B)  body design and overlay design. 
C)  the layout method and the Chromalin method. 
D)  the design perspective and the design manipulation. 
E)  the word-count method and the character-count method. 
A)  copy casting and typecasting. 
B)  body design and overlay design. 
C)  the layout method and the Chromalin method. 
D)  the design perspective and the design manipulation. 
E)  the word-count method and the character-count method.

Question 13

Past Times Antique Mall was to create a print ad using silhouettes from the 19th century.Since the artwork is completely in black,it will print using:

Accepted Answer

A)  serigraphic proofs. 
B)  halftone screens. 
C)  line plates. 
D)  separations for overlay. 
E)  flats. 
A)  serigraphic proofs. 
B)  halftone screens. 
C)  line plates. 
D)  separations for overlay. 
E)  flats.

Question 14

A bleed occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

Accepted Answer

A) True 
 B)False

Question 15

Which of these activities do NOT take place during the classic manual print preproduction process?

Accepted Answer

A)  Creation of a job jacket. 
B)  The hiring of extra personnel as needed. 
C)  Decision on what equipment resources will be required. 
D)  Preparation of mechanicals. 
E)  Selection of typeface. 
A)  Creation of a job jacket. 
B)  The hiring of extra personnel as needed. 
C)  Decision on what equipment resources will be required. 
D)  Preparation of mechanicals. 
E)  Selection of typeface.

Question 16

Joel Hansen is the program manager for a television station in Oregon.He has just received a copy of a commercial for a new do-it-yourself store being built in Salem.This commercial was made from an answer print and is called a:

Accepted Answer

A)  dub. 
B)  dupe. 
C)  master print. 
D)  mixed interlock. 
E)  work print. 
A)  dub. 
B)  dupe. 
C)  master print. 
D)  mixed interlock. 
E)  work print.

Question 17

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

Accepted Answer

A) True 
 B)False

Question 18

The green butterfly that appears in advertising for Cymbalta (a prescription drug for insomnia)is an example of a mnemonic device.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Accepted Answer

A)  Life style 
B)  Digitalized 
C)  Special effects 
D)  Animatic 
E)  Visually-intrusive 
A)  Life style 
B)  Digitalized 
C)  Special effects 
D)  Animatic 
E)  Visually-intrusive

Question 20

Normal photographic paper produces images in:

Accepted Answer

A)  strips. 
B)  orthographic format. 
C)  halftone screens. 
D)  grey tones. 
E)  continuous tones. 
A)  strips. 
B)  orthographic format. 
C)  halftone screens. 
D)  grey tones. 
E)  continuous tones.

One of the disadvantages of live radio commercials is:

The four considerations used for the selection of type are readability,emphasis,harmony/appearance,and appropriateness.

What kind of control does a commercial producer have in a studio that he/she does not have on location?

A television commercial is actually put together in its final form during the _____ phase.

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

How does the production manager schedule when each part of the production process for a print commercial must be finished?

Who would be a recipient of a dupe?

_____ is the art of selecting and setting type.

The classic manual print production process consists of three stages: preproduction,production,and printing/distribution.

Commissioning an illustrator to draw an original picture is very expensive compared to using stock photography.

If the budget is small and the retailer needs to promote an upcoming sale,it would spend the least amount of money producing a commercial for:

The two methods used to copyfit a print ad are:

Past Times Antique Mall was to create a print ad using silhouettes from the 19^th century.Since the artwork is completely in black,it will print using:

A bleed occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

Which of these activities do NOT take place during the classic manual print preproduction process?

Joel Hansen is the program manager for a television station in Oregon.He has just received a copy of a commercial for a new do-it-yourself store being built in Salem.This commercial was made from an answer print and is called a:

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

The green butterfly that appears in advertising for Cymbalta (a prescription drug for insomnia)is an example of a mnemonic device.

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Normal photographic paper produces images in:

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 12: Producing Ads for Print, Electronic, and Digital Media

One of the disadvantages of live radio commercials is:

The four considerations used for the selection of type are readability,emphasis,harmony/appearance,and appropriateness.

What kind of control does a commercial producer have in a studio that he/she does not have on location?

A television commercial is actually put together in its final form during the _____ phase.

The overall responsibility of a(n)_____ is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production of a commercial for an electronic media.

How does the production manager schedule when each part of the production process for a print commercial must be finished?

Who would be a recipient of a dupe?

_____ is the art of selecting and setting type.

The classic manual print production process consists of three stages: preproduction,production,and printing/distribution.

Commissioning an illustrator to draw an original picture is very expensive compared to using stock photography.

If the budget is small and the retailer needs to promote an upcoming sale,it would spend the least amount of money producing a commercial for:

The two methods used to copyfit a print ad are:

Past Times Antique Mall was to create a print ad using silhouettes from the 19th century.Since the artwork is completely in black,it will print using:

A bleed occurs when the edge of one color or shape overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

Which of these activities do NOT take place during the classic manual print preproduction process?

Joel Hansen is the program manager for a television station in Oregon.He has just received a copy of a commercial for a new do-it-yourself store being built in Salem.This commercial was made from an answer print and is called a:

From the master tape,the engineer makes dupes and sends them to radio stations for broadcast.

The green butterfly that appears in advertising for Cymbalta (a prescription drug for insomnia)is an example of a mnemonic device.

Which of the following is a type of commercial that uses moving titles,a whirling logo,and characters that were able to morph into one another?

Normal photographic paper produces images in:

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Past Times Antique Mall was to create a print ad using silhouettes from the 19^th century.Since the artwork is completely in black,it will print using: