Question 1

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

Accepted Answer

A)  slice-of-life 
B)  animated 
C)  mnemonic 
D)  special effects 
E)  presenter style 
A)  slice-of-life 
B)  animated 
C)  mnemonic 
D)  special effects 
E)  presenter style B

Question 2

The most important consideration in selecting a typeface is:

Accepted Answer

A)  symmetry. 
B)  emphasis. 
C)  appropriateness. 
D)  readability. 
E)  harmony. 
A)  symmetry. 
B)  emphasis. 
C)  appropriateness. 
D)  readability. 
E)  harmony. D

Question 3

To translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates is the job of the:

Accepted Answer

A)  creative director. 
B)  print production manager. 
C)  account planner. 
D)  print director. 
E)  producer. 
A)  creative director. 
B)  print production manager. 
C)  account planner. 
D)  print director. 
E)  producer. B

Question 4

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

Accepted Answer

A) True 
 B)False

Question 5

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

Accepted Answer

A)  Ad composition 
B)  Visual composition 
C)  Art production 
D)  Print production 
E)  Creative design 
A)  Ad composition 
B)  Visual composition 
C)  Art production 
D)  Print production 
E)  Creative design

Question 6

The _____ is the final recording of a radio commercial in which the music,sound,and vocal parts have all been mixed.

Accepted Answer

A)  audio storyboard 
B)  dupe 
C)  master tape 
D)  animatic 
E)  mixed tape 
A)  audio storyboard 
B)  dupe 
C)  master tape 
D)  animatic 
E)  mixed tape

Question 7

Dubs of radio commercials are created:

Accepted Answer

A)  as audio storyboards for advertisers. 
B)  in the postproduction phase of radio commercial production. 
C)  as a form of speculative presentation during the commercial bidding process. 
D)  as the special effects that are superimposed on the radio commercial once the copy has been read. 
E)  to measure the master volume of the commercial. 
A)  as audio storyboards for advertisers. 
B)  in the postproduction phase of radio commercial production. 
C)  as a form of speculative presentation during the commercial bidding process. 
D)  as the special effects that are superimposed on the radio commercial once the copy has been read. 
E)  to measure the master volume of the commercial.

Question 8

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

Accepted Answer

A) True 
 B)False

Question 9

Most color separations are still done using a photographic process.

Accepted Answer

A) True 
 B)False

Question 10

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

Accepted Answer

A) True 
 B)False

Question 11

What is typography?

Accepted Answer

Typography is the ar

Question 12

For advertisers,the Winter Olympics is a good example of a personal audience venue.

Accepted Answer

A) True 
 B)False

Question 13

The three categories of places where we experience digital media today are based on:

Accepted Answer

A)  geographical location. 
B)  benefits desired. 
C)  usage rates. 
D)  audience size. 
E)  demographic characteristics. 
A)  geographical location. 
B)  benefits desired. 
C)  usage rates. 
D)  audience size. 
E)  demographic characteristics.

Question 14

Another name for the analog proof is:

Accepted Answer

A)  chromalin. 
B)  a pantone matching system. 
C)  stripping. 
D)  kerning. 
E)  a serif. 
A)  chromalin. 
B)  a pantone matching system. 
C)  stripping. 
D)  kerning. 
E)  a serif.

Question 15

A _____ production for Jif peanut butter showed a grandfather instructing his granddaughter on how to make and eat a peanut butter sandwich.

Accepted Answer

A)  portraiture 
B)  reactive 
C)  naturalistic 
D)  special effects 
E)  live action 
A)  portraiture 
B)  reactive 
C)  naturalistic 
D)  special effects 
E)  live action

Question 16

Serta typically uses animated sheep in both its print and broadcast advertising to remind consumers of how easy it is to fall asleep on a Serta mattress.The Serta sheep are an example of a:

Accepted Answer

A)  mnemonic device. 
B)  cartoon. 
C)  commercial dub. 
D)  slice-of-life. 
E)  special effect. 
A)  mnemonic device. 
B)  cartoon. 
C)  commercial dub. 
D)  slice-of-life. 
E)  special effect.

Question 17

What kind of digital media is being used when McDonald's has a regional conference for its franchisers and uses computer-driven multimedia presentations to introduce new product ideas?

Accepted Answer

This is an

Question 18

What are the four colors used in the four-color process or CYMK printing?

Accepted Answer

The four colors used in the four-color p

Question 19

When an ad is to be printed in two colors,sometimes two separate art boards are made (one for each color),and sometimes the second image is glued onto a clear plastic thin sheet that lies on top of the first image.The first image is called the:

Accepted Answer

A)  first cover. 
B)  art set-up. 
C)  ad foundation. 
D)  base art. 
E)  keystone art. 
A)  first cover. 
B)  art set-up. 
C)  ad foundation. 
D)  base art. 
E)  keystone art.

Question 20

Which of the following are NOT cited as common budget busters in the production of commercials?

Accepted Answer

A)  Very few decision makers 
B)  Inadequate planning 
C)  Production luxuries 
D)  Special equipment 
E)  Overtime work 
A)  Very few decision makers 
B)  Inadequate planning 
C)  Production luxuries 
D)  Special equipment 
E)  Overtime work

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

The most important consideration in selecting a typeface is:

To translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates is the job of the:

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

The _____ is the final recording of a radio commercial in which the music,sound,and vocal parts have all been mixed.

Dubs of radio commercials are created:

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

Most color separations are still done using a photographic process.

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

What is typography?

For advertisers,the Winter Olympics is a good example of a personal audience venue.

The three categories of places where we experience digital media today are based on:

Another name for the analog proof is:

A _____ production for Jif peanut butter showed a grandfather instructing his granddaughter on how to make and eat a peanut butter sandwich.

Serta typically uses animated sheep in both its print and broadcast advertising to remind consumers of how easy it is to fall asleep on a Serta mattress.The Serta sheep are an example of a:

What kind of digital media is being used when McDonald's has a regional conference for its franchisers and uses computer-driven multimedia presentations to introduce new product ideas?

What are the four colors used in the four-color process or CYMK printing?

When an ad is to be printed in two colors,sometimes two separate art boards are made (one for each color),and sometimes the second image is glued onto a clear plastic thin sheet that lies on top of the first image.The first image is called the:

Which of the following are NOT cited as common budget busters in the production of commercials?

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 12: Producing Ads for Print, Electronic, and Digital Media

A(n)_____ commercial for Charmin toilet paper shows cartoon bears in the woods praising the softness and strength of the toilet paper.

The most important consideration in selecting a typeface is:

To translate rough or comprehensive designs into mechanicals and then to convert the mechanicals into negatives that a printer can use to make printing plates is the job of the:

During the preproduction stage of making a commercial,the producer or casting director searches for the right talent.

_____ is the systematic process that a layout for an approved ad goes through from concept to final printing.

The _____ is the final recording of a radio commercial in which the music,sound,and vocal parts have all been mixed.

Dubs of radio commercials are created:

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

Most color separations are still done using a photographic process.

Although it adds realism to a commercial,location shooting is often a logistical nightmare.

What is typography?

For advertisers,the Winter Olympics is a good example of a personal audience venue.

The three categories of places where we experience digital media today are based on:

Another name for the analog proof is:

A _____ production for Jif peanut butter showed a grandfather instructing his granddaughter on how to make and eat a peanut butter sandwich.

Serta typically uses animated sheep in both its print and broadcast advertising to remind consumers of how easy it is to fall asleep on a Serta mattress.The Serta sheep are an example of a:

What kind of digital media is being used when McDonald's has a regional conference for its franchisers and uses computer-driven multimedia presentations to introduce new product ideas?

What are the four colors used in the four-color process or CYMK printing?

When an ad is to be printed in two colors,sometimes two separate art boards are made (one for each color),and sometimes the second image is glued onto a clear plastic thin sheet that lies on top of the first image.The first image is called the:

Which of the following are NOT cited as common budget busters in the production of commercials?

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters