Question 1

By nature,people are acquisitive.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following statements most accurately describes the industrial age?

Accepted Answer

A)  Most manufacturers implemented positioning strategies. 
B)  Manufacturers found research groups to study consumer attitudes and preferences. 
C)  Each manufacturer sought to sell its own brand based on its own special qualities. 
D)  Manufacturers were principally concerned with production. 
E)  The invention of television dramatically changed how manufacturers communicated with consumers. 
A)  Most manufacturers implemented positioning strategies. 
B)  Manufacturers found research groups to study consumer attitudes and preferences. 
C)  Each manufacturer sought to sell its own brand based on its own special qualities. 
D)  Manufacturers were principally concerned with production. 
E)  The invention of television dramatically changed how manufacturers communicated with consumers. D

Question 3

The _____ age has been a period of cataclysmic change.For the first time,people became truly aware of the sensitive environment in which we live and became alarmed by our dependence on vital natural resources.

Accepted Answer

A)  industrial 
B)  great depression 
C)  preindustrial 
D)  postindustrial 
E)  customization 
A)  industrial 
B)  great depression 
C)  preindustrial 
D)  postindustrial 
E)  customization D

Question 4

Discuss the functions and effects of advertising as a marketing tool.

Accepted Answer

The functions and effects of advertising

Question 5

A beer company is using product differentiation when it advertises its beer,using the slogan-"Great Taste.Less Filling."

Accepted Answer

A) True 
 B)False

Question 6

When economists refer to the absence of externalities,they are eliminating,or greatly reducing,the influence of stakeholders.

Accepted Answer

A) True 
 B)False

Question 7

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:

Accepted Answer

A)  postindustrial age. 
B)  preadvertising age. 
C)  industrial age. 
D)  mercantile age. 
E)  preindustrial age. 
A)  postindustrial age. 
B)  preadvertising age. 
C)  industrial age. 
D)  mercantile age. 
E)  preindustrial age.

Question 8

A product's _____ is its features that differentiate it from competitive products.

Accepted Answer

A)  perceptual value 
B)  unique selling proposition 
C)  economic differential 
D)  economic advantage 
E)  differential value 
A)  perceptual value 
B)  unique selling proposition 
C)  economic differential 
D)  economic advantage 
E)  differential value

Question 9

One of the functions of advertising is to lower the overall cost of sales.

Accepted Answer

A) True 
 B)False

Question 10

The sale or consumption of products always benefits other people who are not involved in the transaction.

Accepted Answer

A) True 
 B)False

Question 11

A decade after World War I ended,a significant event occurred that caused corporate budget cutting,and advertising expenditures to plummet.This event was:

Accepted Answer

A)  the imposition of a personal income tax by the federal government. 
B)  the defeat of Germany and its default on loans that had been granted to them by the victors of the conflict. 
C)  the stock market crash on October 29, 1929. 
D)  the creation of the World Bank, which made additional revenues available to state and federal banks. 
E)  strong challenges to the idea of a system of consumer credit that had been advocated by the federal government. 
A)  the imposition of a personal income tax by the federal government. 
B)  the defeat of Germany and its default on loans that had been granted to them by the victors of the conflict. 
C)  the stock market crash on October 29, 1929. 
D)  the creation of the World Bank, which made additional revenues available to state and federal banks. 
E)  strong challenges to the idea of a system of consumer credit that had been advocated by the federal government.

Question 12

What was the most important development in the history of advertising?

Accepted Answer

The most important development

Question 13

A fabric softener brand is using a positioning strategy when it claims its softener makes your clothes "snuggly soft."

Accepted Answer

A) True 
 B)False

Question 14

The only principles of a free-market economy are self-interest and complete information.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following factors occurred near the end of the nineteenth century and was most responsible for accelerating the usage of print ads by manufacturers who wished to sell their products?

Accepted Answer

A)  The nation had not been in a war for over thirty years. 
B)  The advertising agency had become a reality. 
C)  Newspaper ads were relatively inexpensive. 
D)  The nation had reached a 90 percent literacy rate. 
E)  English was the established language of the United States. 
A)  The nation had not been in a war for over thirty years. 
B)  The advertising agency had become a reality. 
C)  Newspaper ads were relatively inexpensive. 
D)  The nation had reached a 90 percent literacy rate. 
E)  English was the established language of the United States.

Question 16

What was the role of Francis Ayer in the evolution of advertising?

Accepted Answer

Francis Ayer opened

Question 17

During the _____ age,manufacturers were principally concerned with production.The primary burden of marketing fell on wholesalers.

Accepted Answer

A)  Preindustrial 
B)  Postindustrial 
C)  Industrial 
D)  Golden 
E)  Isolation 
A)  Preindustrial 
B)  Postindustrial 
C)  Industrial 
D)  Golden 
E)  Isolation

Question 18

As a marketing tool,advertising is used to:

Accepted Answer

A)  create unfair advantages among competitors. 
B)  force people to buy things they do not need. 
C)  decrease the overall cost of sales. 
D)  increase product use. 
E)  create monitored feedback. 
A)  create unfair advantages among competitors. 
B)  force people to buy things they do not need. 
C)  decrease the overall cost of sales. 
D)  increase product use. 
E)  create monitored feedback.

Question 19

_____ is being used when a publishing company prints three monthly magazines-one for horse breeders,one for cat lovers,and one for thrifty senior citizens.

Accepted Answer

A)  Multi-marketing 
B)  Market segmentation 
C)  Product differentiation 
D)  Market formatting 
E)  Production focus 
A)  Multi-marketing 
B)  Market segmentation 
C)  Product differentiation 
D)  Market formatting 
E)  Production focus

Question 20

In the 1970s,people were responsible and acted selflessly.

Accepted Answer

A) True 
 B)False

By nature,people are acquisitive.

Which of the following statements most accurately describes the industrial age?

The _____ age has been a period of cataclysmic change.For the first time,people became truly aware of the sensitive environment in which we live and became alarmed by our dependence on vital natural resources.

Discuss the functions and effects of advertising as a marketing tool.

A beer company is using product differentiation when it advertises its beer,using the slogan-"Great Taste.Less Filling."

When economists refer to the absence of externalities,they are eliminating,or greatly reducing,the influence of stakeholders.

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:

A product's _____ is its features that differentiate it from competitive products.

One of the functions of advertising is to lower the overall cost of sales.

The sale or consumption of products always benefits other people who are not involved in the transaction.

A decade after World War I ended,a significant event occurred that caused corporate budget cutting,and advertising expenditures to plummet.This event was:

What was the most important development in the history of advertising?

A fabric softener brand is using a positioning strategy when it claims its softener makes your clothes "snuggly soft."

The only principles of a free-market economy are self-interest and complete information.

Which of the following factors occurred near the end of the nineteenth century and was most responsible for accelerating the usage of print ads by manufacturers who wished to sell their products?

What was the role of Francis Ayer in the evolution of advertising?

During the _____ age,manufacturers were principally concerned with production.The primary burden of marketing fell on wholesalers.

As a marketing tool,advertising is used to:

_____ is being used when a publishing company prints three monthly magazines-one for horse breeders,one for cat lovers,and one for thrifty senior citizens.

In the 1970s,people were responsible and acted selflessly.

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 2: The Evolution of Advertising

By nature,people are acquisitive.

Which of the following statements most accurately describes the industrial age?

The _____ age has been a period of cataclysmic change.For the first time,people became truly aware of the sensitive environment in which we live and became alarmed by our dependence on vital natural resources.

Discuss the functions and effects of advertising as a marketing tool.

A beer company is using product differentiation when it advertises its beer,using the slogan-"Great Taste.Less Filling."

When economists refer to the absence of externalities,they are eliminating,or greatly reducing,the influence of stakeholders.

The period in the evolution of advertising that extended from the beginning of recorded history to roughly the start of the nineteenth century was called the:

A product's _____ is its features that differentiate it from competitive products.

One of the functions of advertising is to lower the overall cost of sales.

The sale or consumption of products always benefits other people who are not involved in the transaction.

A decade after World War I ended,a significant event occurred that caused corporate budget cutting,and advertising expenditures to plummet.This event was:

What was the most important development in the history of advertising?

A fabric softener brand is using a positioning strategy when it claims its softener makes your clothes "snuggly soft."

The only principles of a free-market economy are self-interest and complete information.

Which of the following factors occurred near the end of the nineteenth century and was most responsible for accelerating the usage of print ads by manufacturers who wished to sell their products?

What was the role of Francis Ayer in the evolution of advertising?

During the _____ age,manufacturers were principally concerned with production.The primary burden of marketing fell on wholesalers.

As a marketing tool,advertising is used to:

_____ is being used when a publishing company prints three monthly magazines-one for horse breeders,one for cat lovers,and one for thrifty senior citizens.

In the 1970s,people were responsible and acted selflessly.

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters