Question 1

When did the industrial age begin?

Accepted Answer

The industrial age b

Question 2

As a social force,advertising has been a major factor in:

Accepted Answer

A)  maintaining the economic environment. 
B)  creating satisfied stakeholders. 
C)  establishing cultural diversity. 
D)  increasing the standard of living around the world. 
E)  producing a balance of trade. 
A)  maintaining the economic environment. 
B)  creating satisfied stakeholders. 
C)  establishing cultural diversity. 
D)  increasing the standard of living around the world. 
E)  producing a balance of trade.

Question 3

The bible of the era of salesmanship in the 1920s,"Scientific Advertising," was written by:

Accepted Answer

A)  Johannes Gutenberg. 
B)  Benjamin Franklin. 
C)  Claude Hopkins. 
D)  Volney B. Palmer. 
E)  Francis Ayer. 
A)  Johannes Gutenberg. 
B)  Benjamin Franklin. 
C)  Claude Hopkins. 
D)  Volney B. Palmer. 
E)  Francis Ayer.

Question 4

The postindustrial age of the evolution of marketing is characterized by:

Accepted Answer

A)  a growing need to embrace externalities. 
B)  the growth of more sophisticated and affluent consumers. 
C)  the decline of European agencies. 
D)  a significant growth in demand for traditional products. 
E)  the absence of puffery. 
A)  a growing need to embrace externalities. 
B)  the growth of more sophisticated and affluent consumers. 
C)  the decline of European agencies. 
D)  a significant growth in demand for traditional products. 
E)  the absence of puffery.

Question 5

Benjamin Franklin was an early critic of advertising and opposed it as unethical.

Accepted Answer

A) True 
 B)False

Question 6

An end to the Cold War came as the Berlin Wall came down and Western companies and financiers began to invest heavily in what was once called the Warsaw Pact countries.Big multinational companies and their advertising agencies went on a binge,buying other big companies and adding a new term to the financial lexicon.This term was:

Accepted Answer

A)  partnering. 
B)  free market. 
C)  oligopoly. 
D)  megamerger. 
E)  service economy. 
A)  partnering. 
B)  free market. 
C)  oligopoly. 
D)  megamerger. 
E)  service economy.

Question 7

Benjamin Franklin:

Accepted Answer

A)  was the first American known to use illustrations in ads. 
B)  was the first to print color ads. 
C)  was the first to use copy in ads. 
D)  was first to print ads with photographs. 
E)  was the first to use testimonials in advertising. 
A)  was the first American known to use illustrations in ads. 
B)  was the first to print color ads. 
C)  was the first to use copy in ads. 
D)  was first to print ads with photographs. 
E)  was the first to use testimonials in advertising.

Question 8

What did it mean when advertisers started claiming that every ad must point out the product's USP?

Accepted Answer

The unique selling proposition (USP)refe

Question 9

Manufacturers of cereal could portray the cereal better than the competitors.This brand was the "Breakfast of Champions" not because of its ingredients but because of its:

Accepted Answer

A)  production focus. 
B)  market formatting. 
C)  product differentiation. 
D)  puffery in advertising. 
E)  absence of externalities. 
A)  production focus. 
B)  market formatting. 
C)  product differentiation. 
D)  puffery in advertising. 
E)  absence of externalities.

Question 10

Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper,Johannes Guttenberg inventing the printing press,and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?

Accepted Answer

A)  The age of Reason 
B)  The Industrial age 
C)  The Preindustrial age 
D)  The Industrializing age 
E)  The Mercantile age 
A)  The age of Reason 
B)  The Industrial age 
C)  The Preindustrial age 
D)  The Industrializing age 
E)  The Mercantile age

Question 11

A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

Accepted Answer

A)  logistical strategy 
B)  universal sales promotion 
C)  positioning strategy 
D)  market aggregation strategy 
E)  promotional mix 
A)  logistical strategy 
B)  universal sales promotion 
C)  positioning strategy 
D)  market aggregation strategy 
E)  promotional mix

Question 12

The consumer movement of the 1970s received its impetus from all of these,EXCEPT:

Accepted Answer

A)  the Vietnam War. 
B)  the Watergate scandals. 
C)  the Kennedy assassination. 
D)  the oil shortage. 
E)  the Great Depression. 
A)  the Vietnam War. 
B)  the Watergate scandals. 
C)  the Kennedy assassination. 
D)  the oil shortage. 
E)  the Great Depression.

Question 13

What type of strategy is being used by the American Red Cross when it uses the slogan "When you help the American Red Cross,you help America," as a way to associate itself with benefits that are important to contributors?

Accepted Answer

Positionin

Question 14

There is some of the most beautiful scenery in the world in Canada.Too many tourists have led to potential ecological disasters in the area.In response,park officials are trying to decrease the number of visitors to the area.They could use _____ to accomplish this objective.

Accepted Answer

A)  positioning 
B)  eco-marketing 
C)  market-segmentation 
D)  demarketing 
E)  relationship marketing 
A)  positioning 
B)  eco-marketing 
C)  market-segmentation 
D)  demarketing 
E)  relationship marketing

Question 15

The industrial age ended shortly after World War II.

Accepted Answer

A) True 
 B)False

Question 16

One of the principles of free-market economics is that our market-driven society believes in "self-interest." What does this mean?

Accepted Answer

People and organizat

Question 17

Archaeologists have found evidence of advertising among the Babylonians dating back as far as 3000 BC.

Accepted Answer

A) True 
 B)False

Question 18

During the _____ age of the evolution of advertising,the Chinese invented paper,Gutenberg invented the printing press,and the world's population grew to about 600 million.

Accepted Answer

A)  preindustrial 
B)  product differentiation 
C)  mercantile 
D)  industrial 
E)  postindustrial 
A)  preindustrial 
B)  product differentiation 
C)  mercantile 
D)  industrial 
E)  postindustrial

Question 19

What type of marketing strategy appeared during the 1970s and the 1980s to slow down demand for energy and energy-consuming products?

Accepted Answer

Demarketing began to be used d

Question 20

What did the first English-language ad advertise?

Accepted Answer

The first English-la

When did the industrial age begin?

As a social force,advertising has been a major factor in:

The bible of the era of salesmanship in the 1920s,"Scientific Advertising," was written by:

The postindustrial age of the evolution of marketing is characterized by:

Benjamin Franklin was an early critic of advertising and opposed it as unethical.

Benjamin Franklin:

What did it mean when advertisers started claiming that every ad must point out the product's USP?

Manufacturers of cereal could portray the cereal better than the competitors.This brand was the "Breakfast of Champions" not because of its ingredients but because of its:

Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper,Johannes Guttenberg inventing the printing press,and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?

A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

The consumer movement of the 1970s received its impetus from all of these,EXCEPT:

What type of strategy is being used by the American Red Cross when it uses the slogan "When you help the American Red Cross,you help America," as a way to associate itself with benefits that are important to contributors?

There is some of the most beautiful scenery in the world in Canada.Too many tourists have led to potential ecological disasters in the area.In response,park officials are trying to decrease the number of visitors to the area.They could use _____ to accomplish this objective.

The industrial age ended shortly after World War II.

One of the principles of free-market economics is that our market-driven society believes in "self-interest." What does this mean?

Archaeologists have found evidence of advertising among the Babylonians dating back as far as 3000 BC.

During the _____ age of the evolution of advertising,the Chinese invented paper,Gutenberg invented the printing press,and the world's population grew to about 600 million.

What type of marketing strategy appeared during the 1970s and the 1980s to slow down demand for energy and energy-consuming products?

What did the first English-language ad advertise?

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 2: The Evolution of Advertising

When did the industrial age begin?

As a social force,advertising has been a major factor in:

The bible of the era of salesmanship in the 1920s,"Scientific Advertising," was written by:

The postindustrial age of the evolution of marketing is characterized by:

Benjamin Franklin was an early critic of advertising and opposed it as unethical.

Benjamin Franklin:

What did it mean when advertisers started claiming that every ad must point out the product's USP?

Manufacturers of cereal could portray the cereal better than the competitors.This brand was the "Breakfast of Champions" not because of its ingredients but because of its:

Which of the following ages in the evolution of advertising was characterized by the Chinese inventing paper,Johannes Guttenberg inventing the printing press,and the Boston Newsletter beginning to carry advertisements that appealed to American colonists?

A _____ is an effective way to separate a particular brand from its competitors by associating that brand with a particular set of customer needs that ranked high on the consumer's priority list.

The consumer movement of the 1970s received its impetus from all of these,EXCEPT:

What type of strategy is being used by the American Red Cross when it uses the slogan "When you help the American Red Cross,you help America," as a way to associate itself with benefits that are important to contributors?

There is some of the most beautiful scenery in the world in Canada.Too many tourists have led to potential ecological disasters in the area.In response,park officials are trying to decrease the number of visitors to the area.They could use _____ to accomplish this objective.

The industrial age ended shortly after World War II.

One of the principles of free-market economics is that our market-driven society believes in "self-interest." What does this mean?

Archaeologists have found evidence of advertising among the Babylonians dating back as far as 3000 BC.

During the _____ age of the evolution of advertising,the Chinese invented paper,Gutenberg invented the printing press,and the world's population grew to about 600 million.

What type of marketing strategy appeared during the 1970s and the 1980s to slow down demand for energy and energy-consuming products?

What did the first English-language ad advertise?

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters