Question 1

The importance of advertising in different countries depends on the country's level of development and national attitude toward promotion.

Accepted Answer

A) True 
 B)False

Question 2

Describe how wholesalers used advertising in the industrial age.

Accepted Answer

Since the primary marketing burden fell

Question 3

During the industrial age,manufacturers changed their focus from a production orientation to:

Accepted Answer

A)  a manufacturing orientation. 
B)  a sales orientation. 
C)  a labor orientation. 
D)  profit-making orientation. 
E)  production orientation. 
A)  a manufacturing orientation. 
B)  a sales orientation. 
C)  a labor orientation. 
D)  profit-making orientation. 
E)  production orientation.

Question 4

With respect to the evolution of advertising in the United States,the _____ started during the second half of the 19th century and lasted well into the 20th.

Accepted Answer

A)  Service marketing age 
B)  Relationship marketing age 
C)  Industrial age 
D)  Production age 
E)  Mercantile age 
A)  Service marketing age 
B)  Relationship marketing age 
C)  Industrial age 
D)  Production age 
E)  Mercantile age

Question 5

Explain the following statement: "As a social force,advertising has been a major factor in improving the standard of living in the United States."

Accepted Answer

By publicizing the material,social,and c

Question 6

_____ is a type of marketing used to slow down the demand for certain products,such as energy-consuming goods.

Accepted Answer

A)  Nonmarketing 
B)  Demarketing 
C)  Branding 
D)  Eco-marketing 
E)  Preservation marketing 
A)  Nonmarketing 
B)  Demarketing 
C)  Branding 
D)  Eco-marketing 
E)  Preservation marketing

Question 7

Radio became the nation's primary means of mass communications in the postindustrial age.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following events directly affected the growth of advertising in the twentieth century?

Accepted Answer

A)  The invention of the printing press. 
B)  The invention of motion pictures. 
C)  The creation of a national draft. 
D)  The invention of the radio. 
E)  The invention of the telegraph. 
A)  The invention of the printing press. 
B)  The invention of motion pictures. 
C)  The creation of a national draft. 
D)  The invention of the radio. 
E)  The invention of the telegraph.

Question 9

List the two economic factors that best characterize the marketing world during the postindustrial age.

Accepted Answer

The two factors that best characterize t

Question 10

The beginning of the Great Depression:

Accepted Answer

A)  empowered marketers to advertise more. 
B)  forced manufacturers to rely on symbols to create awareness. 
C)  saw a decline in the use of product differentiation. 
D)  caused the temporary disappearance of advertising. 
E)  forced the advertising industry to turn to marketing research. 
A)  empowered marketers to advertise more. 
B)  forced manufacturers to rely on symbols to create awareness. 
C)  saw a decline in the use of product differentiation. 
D)  caused the temporary disappearance of advertising. 
E)  forced the advertising industry to turn to marketing research.

Question 11

English historian Raymond Williams wrote,advertising is "the official art of capitalist society."

Accepted Answer

A) True 
 B)False

Question 12

In 2005 Comcast created AZN,a network for Asian Americans.Which strategy did Comcast use when it found this unique group of consumers who were not being currently reached by a cable station devoted to their specific needs?

Accepted Answer

Comcast used market segmentati

Question 13

Demarketing is no longer used today.

Accepted Answer

A) True 
 B)False

Question 14

According to "Advertising Age," the Holy Grail to advertisers is a one-to-one relationship with:

Accepted Answer

A)  competitors. 
B)  stock market managers. 
C)  consumers. 
D)  wholesalers. 
E)  retailers. 
A)  competitors. 
B)  stock market managers. 
C)  consumers. 
D)  wholesalers. 
E)  retailers.

Question 15

The first ad in English appeared in the year:

Accepted Answer

A)  1855. 
B)  1427. 
C)  1472. 
D)  1859. 
E)  1895. 
A)  1855. 
B)  1427. 
C)  1472. 
D)  1859. 
E)  1895.

Question 16

Describe how the industrial age,in the evolution of advertising,differs from later eras.

Accepted Answer

The industrial age ran from the mid-1700

Question 17

Because of the emergence of new technology,such as PCs,Internet,CD-ROMs,and cable TV,advertising is evolving into a(n):

Accepted Answer

A)  two-way medium. 
B)  reciprocal medium with limited prospects for the future. 
C)  analog medium. 
D)  narrowcasting medium. 
E)  rhetoric advertising medium. 
A)  two-way medium. 
B)  reciprocal medium with limited prospects for the future. 
C)  analog medium. 
D)  narrowcasting medium. 
E)  rhetoric advertising medium.

Question 18

Advertising expenditures are higher in countries with:

Accepted Answer

A)  higher budget deficits. 
B)  higher personal incomes. 
C)  higher commodity price. 
D)  higher media control. 
E)  higher inflation rate. 
A)  higher budget deficits. 
B)  higher personal incomes. 
C)  higher commodity price. 
D)  higher media control. 
E)  higher inflation rate.

Question 19

What is the largest advertising medium in terms of advertising revenue?

Accepted Answer

The largest advertis

Question 20

After 1990,the recession,layoffs,and the struggle to maintain profits,resulted in:

Accepted Answer

A)  the concept of network marketing. 
B)  reduced customer service. 
C)  the emergence or relationship marketing. 
D)  the era of subliminal advertising. 
E)  higher advertising budgets. 
A)  the concept of network marketing. 
B)  reduced customer service. 
C)  the emergence or relationship marketing. 
D)  the era of subliminal advertising. 
E)  higher advertising budgets.

The importance of advertising in different countries depends on the country's level of development and national attitude toward promotion.

Describe how wholesalers used advertising in the industrial age.

During the industrial age,manufacturers changed their focus from a production orientation to:

With respect to the evolution of advertising in the United States,the _____ started during the second half of the 19^th century and lasted well into the 20^th.

Explain the following statement: "As a social force,advertising has been a major factor in improving the standard of living in the United States."

_____ is a type of marketing used to slow down the demand for certain products,such as energy-consuming goods.

Radio became the nation's primary means of mass communications in the postindustrial age.

Which of the following events directly affected the growth of advertising in the twentieth century?

List the two economic factors that best characterize the marketing world during the postindustrial age.

The beginning of the Great Depression:

English historian Raymond Williams wrote,advertising is "the official art of capitalist society."

In 2005 Comcast created AZN,a network for Asian Americans.Which strategy did Comcast use when it found this unique group of consumers who were not being currently reached by a cable station devoted to their specific needs?

Demarketing is no longer used today.

According to "Advertising Age," the Holy Grail to advertisers is a one-to-one relationship with:

The first ad in English appeared in the year:

Describe how the industrial age,in the evolution of advertising,differs from later eras.

Because of the emergence of new technology,such as PCs,Internet,CD-ROMs,and cable TV,advertising is evolving into a(n):

Advertising expenditures are higher in countries with:

What is the largest advertising medium in terms of advertising revenue?

After 1990,the recession,layoffs,and the struggle to maintain profits,resulted in:

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 2: The Evolution of Advertising

The importance of advertising in different countries depends on the country's level of development and national attitude toward promotion.

Describe how wholesalers used advertising in the industrial age.

During the industrial age,manufacturers changed their focus from a production orientation to:

With respect to the evolution of advertising in the United States,the _____ started during the second half of the 19th century and lasted well into the 20th.

Explain the following statement: "As a social force,advertising has been a major factor in improving the standard of living in the United States."

_____ is a type of marketing used to slow down the demand for certain products,such as energy-consuming goods.

Radio became the nation's primary means of mass communications in the postindustrial age.

Which of the following events directly affected the growth of advertising in the twentieth century?

List the two economic factors that best characterize the marketing world during the postindustrial age.

The beginning of the Great Depression:

English historian Raymond Williams wrote,advertising is "the official art of capitalist society."

In 2005 Comcast created AZN,a network for Asian Americans.Which strategy did Comcast use when it found this unique group of consumers who were not being currently reached by a cable station devoted to their specific needs?

Demarketing is no longer used today.

According to "Advertising Age," the Holy Grail to advertisers is a one-to-one relationship with:

The first ad in English appeared in the year:

Describe how the industrial age,in the evolution of advertising,differs from later eras.

Because of the emergence of new technology,such as PCs,Internet,CD-ROMs,and cable TV,advertising is evolving into a(n):

Advertising expenditures are higher in countries with:

What is the largest advertising medium in terms of advertising revenue?

After 1990,the recession,layoffs,and the struggle to maintain profits,resulted in:

What Is Advertising Today

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Producing Ads for Print, Electronic, and Digital Media

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

With respect to the evolution of advertising in the United States,the _____ started during the second half of the 19^th century and lasted well into the 20^th.