Question 1

List and briefly describe the three major categories of production techniques for television spots.

Accepted Answer

Three major categories of production tec

Question 2

List the three categories of paper used in print advertising.

Accepted Answer

The three categories of paper

Question 3

The Snuggle bear used in the Snuggle fabric softener broadcast and print advertising is an example of a:

Accepted Answer

A)  slice-of-life. 
B)  cartoon. 
C)  commercial dub. 
D)  mnemonic device. 
E)  special effect. 
A)  slice-of-life. 
B)  cartoon. 
C)  commercial dub. 
D)  mnemonic device. 
E)  special effect.

Question 4

What are the four classic management functions typically performed by both production managers and producers?

Accepted Answer

The four classic management fu

Question 5

Which form of animation scores the highest viewer interest and generally has the longest life?

Accepted Answer

Cartoons often score the highe

Question 6

In CYMK printing,the letter K stands for:

Accepted Answer

A)  the term "strikeout." 
B)  the term "strike over." 
C)  the color "black." 
D)  "background" printing. 
E)  "break off" printing point. 
A)  the term "strikeout." 
B)  the term "strike over." 
C)  the color "black." 
D)  "background" printing. 
E)  "break off" printing point.

Question 7

Nasonex is a decongestant that does not have the same sleep-inducing formula that many other decongestants have.Its ads feature a yellow and black bee who sneezes every time it smells flower pollen until it has treated itself with Nasonex.This is an example of the use of:

Accepted Answer

A)  media stimulation. 
B)  digital video effects. 
C)  mnemonic devices. 
D)  cinematographic effects. 
E)  animation. 
A)  media stimulation. 
B)  digital video effects. 
C)  mnemonic devices. 
D)  cinematographic effects. 
E)  animation.

Question 8

On Evan's first day at the Pressley Ad Agency,he delivered a half-page color ad for the December production of Miracle on 34th Street by the Cartersville community theater to the office of Georgia Backroads magazine.The ad is exactly the size it will be when run in the monthly publication.All the magazine's printer has to do is make plates from the material Evan took to the publication.In other words,the ad he delivered was:

Accepted Answer

A)  a storyboard. 
B)  print-primed. 
C)  orthographic. 
D)  a dupe. 
E)  camera-ready art. 
A)  a storyboard. 
B)  print-primed. 
C)  orthographic. 
D)  a dupe. 
E)  camera-ready art.

Question 9

What is the production manager's first task in the preproduction phase of the printing process?

Accepted Answer

The production manager's first

Question 10

Ads in which the color runs all the way to the edge of the page must be redigitized before the ad production process can continue.

Accepted Answer

A) True 
 B)False

Question 11

What are the three phases in the process of producing a recorded radio commercial?

Accepted Answer

The three phases in the proces

Question 12

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

Accepted Answer

A) True 
 B)False

Question 13

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

Accepted Answer

A)  bleeds 
B)  analog proofs 
C)  color overruns 
D)  FPO standards 
E)  Chromalin images 
A)  bleeds 
B)  analog proofs 
C)  color overruns 
D)  FPO standards 
E)  Chromalin images

Question 14

The production phase of the classic manual print production process involves:

Accepted Answer

A)  making sure the entire process does not exceed its budget. 
B)  setting closing dates. 
C)  creating a job jacket. 
D)  determining which ad layout the client prefers. 
E)  completing ancillary functions such as illustrations. 
A)  making sure the entire process does not exceed its budget. 
B)  setting closing dates. 
C)  creating a job jacket. 
D)  determining which ad layout the client prefers. 
E)  completing ancillary functions such as illustrations.

Question 15

What is a kiosk?

Accepted Answer

Kiosks offer a station from wh

Question 16

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch.This ensures that the white paper underneath does not show through.

Accepted Answer

A)  trap 
B)  overprint 
C)  misprint 
D)  bleed 
E)  color blockage 
A)  trap 
B)  overprint 
C)  misprint 
D)  bleed 
E)  color blockage

Question 17

Last night,Porter used his computer to watch the conclusion of The Amazing Race television show in which the second and third places vied for a new GMC vehicle.This is an example of digital media in a(n):

Accepted Answer

A)  private audience venue. 
B)  personal audience venue. 
C)  individual audience venue. 
D)  interactive network. 
E)  multimedia network. 
A)  private audience venue. 
B)  personal audience venue. 
C)  individual audience venue. 
D)  interactive network. 
E)  multimedia network.

Question 18

What is the difference between line art and halftone screens?

Accepted Answer

Line art-normal photographic paper produ

Question 19

For digital media,the production process is the same as it is for print media.

Accepted Answer

A) True 
 B)False

Question 20

The word "session" when used in conjunction with the production of a radio commercial refers to:

Accepted Answer

A)  the group of people who are brought together to make the commercial. 
B)  the length of time the final commercial is supposed to last. 
C)  the voices, music, and sound effects coming together and being recorded. 
D)  the number of weeks or months the commercial is scheduled to be aired. 
E)  the loudness level that is to be used to record the commercial. 
A)  the group of people who are brought together to make the commercial. 
B)  the length of time the final commercial is supposed to last. 
C)  the voices, music, and sound effects coming together and being recorded. 
D)  the number of weeks or months the commercial is scheduled to be aired. 
E)  the loudness level that is to be used to record the commercial.

List and briefly describe the three major categories of production techniques for television spots.

List the three categories of paper used in print advertising.

The Snuggle bear used in the Snuggle fabric softener broadcast and print advertising is an example of a:

What are the four classic management functions typically performed by both production managers and producers?

Which form of animation scores the highest viewer interest and generally has the longest life?

In CYMK printing,the letter K stands for:

Nasonex is a decongestant that does not have the same sleep-inducing formula that many other decongestants have.Its ads feature a yellow and black bee who sneezes every time it smells flower pollen until it has treated itself with Nasonex.This is an example of the use of:

What is the production manager's first task in the preproduction phase of the printing process?

Ads in which the color runs all the way to the edge of the page must be redigitized before the ad production process can continue.

What are the three phases in the process of producing a recorded radio commercial?

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

The production phase of the classic manual print production process involves:

What is a kiosk?

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch.This ensures that the white paper underneath does not show through.

Last night,Porter used his computer to watch the conclusion of The Amazing Race television show in which the second and third places vied for a new GMC vehicle.This is an example of digital media in a(n):

What is the difference between line art and halftone screens?

For digital media,the production process is the same as it is for print media.

The word "session" when used in conjunction with the production of a radio commercial refers to:

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters

Exam 12: Producing Ads for Print, Electronic, and Digital Media

List and briefly describe the three major categories of production techniques for television spots.

List the three categories of paper used in print advertising.

The Snuggle bear used in the Snuggle fabric softener broadcast and print advertising is an example of a:

What are the four classic management functions typically performed by both production managers and producers?

Which form of animation scores the highest viewer interest and generally has the longest life?

In CYMK printing,the letter K stands for:

Nasonex is a decongestant that does not have the same sleep-inducing formula that many other decongestants have.Its ads feature a yellow and black bee who sneezes every time it smells flower pollen until it has treated itself with Nasonex.This is an example of the use of:

What is the production manager's first task in the preproduction phase of the printing process?

Ads in which the color runs all the way to the edge of the page must be redigitized before the ad production process can continue.

What are the three phases in the process of producing a recorded radio commercial?

The preproduction process of making a television commercial includes all the work done the actual day the commercial is made.

When the art director for the Jaguar ad wanted to use a lifestyle photo that extended to the very edge of the page,its production manager had to use _____ to accommodate variations in the printing and cutting processes.

The production phase of the classic manual print production process involves:

What is a kiosk?

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch.This ensures that the white paper underneath does not show through.

Last night,Porter used his computer to watch the conclusion of The Amazing Race television show in which the second and third places vied for a new GMC vehicle.This is an example of digital media in a(n):

What is the difference between line art and halftone screens?

For digital media,the production process is the same as it is for print media.

The word "session" when used in conjunction with the production of a radio commercial refers to:

What Is Advertising Today

The Evolution of Advertising

The Economic, Social, and Regulatory Aspects of Advertising

The Scope of Advertising

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research: Gathering Information for Advertising Planning

Marketing and Advertising Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution: Art and Copy

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building: Direct Marketing, personal Selling, and Sales Promotion

Relationship Building

Filters