Exam 12: Producing Ads for Print, Electronic, and Digital Media

The print ad showed a large bottle of the soft drink Cheerwine on a blue tablecloth.To keep any of the white paper background from showing on the tablecloth,the print production had to make sure that the shade of brownish-red used in the Cheerwine bottle slightly overlapped onto the cloth.In other words,he created a(n):

Because the Capital One commercials containing the unemployed barbarians have proven to be so popular,the ads were run much longer than planned.From this information,you can surmise that the actors in the ads probably received a:

What do you mean by platform licensing?

Leroy,the production manager at InDesyn Ads Inc.,is in the process of finalizing a print design for their premium client.He converts the basic design into a final composite of black and white artwork called the:

Why is radio the least expensive electronic medium on which to produce an ad?

List five budget issues that commonly cause the production of an advertisement to go over budget.

The three major categories of production techniques in creating a television ad are live action,animation,and:

What are the two methods to determine if copy will fit into an ad layout?

The process of converting base art and visuals into film negatives,color separations,and other materials needed for printing is called the _____ phase.

Letters and fliers commonly use writing paper.

In order to run an ad in the April issue of Western Horseman magazine,S&H Trailer Manufacturing Company must have the camera-ready ad in the publisher's hands by January 15,which is the _____ date for the ad.

What is a job jacket? In which stage of the print production process would it be created?

What does the agency mean when it says that print production is at the blueline?

Why would an advertiser choose NOT to use a live radio commercial?

Basically,_____ are channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modem telephone,television,and computer technology.

Briefly describe a sound studio where the talent for a radio commercial performs.

The NBA Playoffs,the Daytime Emmy Awards,the Miss America beauty pageant,and the World Series are all examples of _____ venues where digital media are employed.

Essentially,production managers and producers perform the four classic functions of management: planning,executing,motivating,and controlling.

Early in the postproduction process for a television commercial,the visual portion is assembled on one piece of celluloid without the extra effects of dissolves,titles,or supers.This is called the:

List the four major phases of the print production process.