Question 1

Understanding one's own culture requires additional study as:

Accepted Answer

A)  self-criticism is not easy to build when studying one's own culture. 
B)  much of the cultural influence on market behavior is at the subconscious level. 
C)  the cultural traits in one's own country are complex and not internalized. 
D)  international trade treaties mandate that managers have extensive cultural knowledge of their own country. 
E)  cultural influence on one's own market behavior is generally minimal and insignificant in the long run. 
A)  self-criticism is not easy to build when studying one's own culture. 
B)  much of the cultural influence on market behavior is at the subconscious level. 
C)  the cultural traits in one's own country are complex and not internalized. 
D)  international trade treaties mandate that managers have extensive cultural knowledge of their own country. 
E)  cultural influence on one's own market behavior is generally minimal and insignificant in the long run.

Question 2

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

Accepted Answer

A) True 
 B)False

Question 3

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a dynamic trend that is affecting the current global business strategies?

Accepted Answer

A)  The trend toward buying American cars in Europe. 
B)  The trend toward the acceptance of the free market system among developing countries. 
C)  The trend toward using English as the global language. 
D)  The trend toward establishing a world currency. 
E)  The trend toward worldwide instant communication. 
A)  The trend toward buying American cars in Europe. 
B)  The trend toward the acceptance of the free market system among developing countries. 
C)  The trend toward using English as the global language. 
D)  The trend toward establishing a world currency. 
E)  The trend toward worldwide instant communication.

Question 5

Which of the following is true regarding the stages of international marketing involvement?

Accepted Answer

A)  A firm essentially progresses through the stages in a linear order. 
B)  The international marketing stage represents the highest level of international involvement. 
C)  A firm begins its international involvement at the second stage. 
D)  A firm may be in more than one stage simultaneously. 
E)  The final stage of the process is involves no direct foreign marketing. 
A)  A firm essentially progresses through the stages in a linear order. 
B)  The international marketing stage represents the highest level of international involvement. 
C)  A firm begins its international involvement at the second stage. 
D)  A firm may be in more than one stage simultaneously. 
E)  The final stage of the process is involves no direct foreign marketing.

Question 6

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

Accepted Answer

A)  Redefining the problem without the SRC influence. 
B)  Solving the problem for the optimum business goal situation. 
C)  Isolating the SRC influence in the problem and examining it carefully to see how it complicates the problem. 
D)  Defining the business problem or goal in home-country cultural traits, habits, or norms. 
E)  Defining the business problem or goal in foreign-country cultural traits, habits, or norms through consultation with natives of the target country. 
A)  Redefining the problem without the SRC influence. 
B)  Solving the problem for the optimum business goal situation. 
C)  Isolating the SRC influence in the problem and examining it carefully to see how it complicates the problem. 
D)  Defining the business problem or goal in home-country cultural traits, habits, or norms. 
E)  Defining the business problem or goal in foreign-country cultural traits, habits, or norms through consultation with natives of the target country.

Question 7

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

Accepted Answer

A) True 
 B)False

Question 8

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

Accepted Answer

A) True 
 B)False

Question 9

The firms at the stage of regular foreign marketing of international marketing involvement:

Accepted Answer

A)  sell products that are a result of planned production in markets in various countries. 
B)  primarily focus all their operations and production to service domestic market needs. 
C)  have a global perspective and view the entire world as one market devoid of any segments based on nationality. 
D)  have half their sales revenues coming from international markets. 
E)  have no intention of maintaining continuous market representation in foreign markets. 
A)  sell products that are a result of planned production in markets in various countries. 
B)  primarily focus all their operations and production to service domestic market needs. 
C)  have a global perspective and view the entire world as one market devoid of any segments based on nationality. 
D)  have half their sales revenues coming from international markets. 
E)  have no intention of maintaining continuous market representation in foreign markets.

Question 10

The most effective way to control the influence of ethnocentrism and the SRC is to:

Accepted Answer

A)  reduce interaction with culturally diverse audience. 
B)  ask for feedback on every possible occasion. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  ask for second opinion in a decision-making scenario. 
A)  reduce interaction with culturally diverse audience. 
B)  ask for feedback on every possible occasion. 
C)  recognize their effects on our behavior. 
D)  learn at least two foreign languages to understand the cultural differences. 
E)  ask for second opinion in a decision-making scenario.

Question 11

The difference between domestic and international marketing lies in the different concepts of marketing.

Accepted Answer

A) True 
 B)False

Question 12

List the domestic environment uncontrollables that influence an international marketer.

Accepted Answer

The aspects of the domestic environment

Question 13

Explain with an example how domestic competition affects prospects of an international marketer.

Accepted Answer

Competition within the home country can

Question 14

Companies from _____ lead in foreign investment in the United States.

Accepted Answer

A)  Kingdom of Saudi Arabia 
B)  Russia 
C)  China 
D)  United Kingdom 
E)  Canada 
A)  Kingdom of Saudi Arabia 
B)  Russia 
C)  China 
D)  United Kingdom 
E)  Canada

Question 15

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

Accepted Answer

A) True 
 B)False

Understanding one's own culture requires additional study as:

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

Which of the following is a dynamic trend that is affecting the current global business strategies?

Which of the following is true regarding the stages of international marketing involvement?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

The firms at the stage of regular foreign marketing of international marketing involvement:

The most effective way to control the influence of ethnocentrism and the SRC is to:

The difference between domestic and international marketing lies in the different concepts of marketing.

List the domestic environment uncontrollables that influence an international marketer.

Explain with an example how domestic competition affects prospects of an international marketer.

Companies from _____ lead in foreign investment in the United States.

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

Understanding one's own culture requires additional study as:

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

Which of the following is a dynamic trend that is affecting the current global business strategies?

Which of the following is true regarding the stages of international marketing involvement?

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

The firms at the stage of regular foreign marketing of international marketing involvement:

The most effective way to control the influence of ethnocentrism and the SRC is to:

The difference between domestic and international marketing lies in the different concepts of marketing.

List the domestic environment uncontrollables that influence an international marketer.

Explain with an example how domestic competition affects prospects of an international marketer.

Companies from _____ lead in foreign investment in the United States.

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters