Question 1

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Accepted Answer

A)  regionalism 
B)  holism 
C)  self-reference criterion 
D)  effort at adaptation 
E)  effort at integration 
A)  regionalism 
B)  holism 
C)  self-reference criterion 
D)  effort at adaptation 
E)  effort at integration

Question 2

Which of the following is closely related to the self-reference criterion?

Accepted Answer

A)  Differentiation 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism 
A)  Differentiation 
B)  Marketing myopia 
C)  Ethnocentrism 
D)  Multiculturalism 
E)  Pluralism

Question 3

Which of the following firms/products reflects a global marketing orientation?

Accepted Answer

A)  A skin-lightening cream aimed at African American women. 
B)  A company promoting Latino jazz musicals. 
C)  A firm producing highly cost-effective and durable computers. 
D)  A famous restaurant in Singapore that specializes in Oriental food. 
E)  A Japanese to English translation software. 
A)  A skin-lightening cream aimed at African American women. 
B)  A company promoting Latino jazz musicals. 
C)  A firm producing highly cost-effective and durable computers. 
D)  A famous restaurant in Singapore that specializes in Oriental food. 
E)  A Japanese to English translation software.

Question 4

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Accepted Answer

A)  No direct foreign marketing 
B)  Infrequent foreign marketing 
C)  Regular foreign marketing 
D)  International marketing 
E)  Global marketing 
A)  No direct foreign marketing 
B)  Infrequent foreign marketing 
C)  Regular foreign marketing 
D)  International marketing 
E)  Global marketing

Question 5

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

Accepted Answer

A)  fail to actively seek customers in international markets. 
B)  market their products in international markets only when there is a surplus in production. 
C)  fail to represent careful strategic thinking about international expansion. 
D)  lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets. 
E)  focus all their operations and production to service the domestic market needs even though they are interested in foreign markets. 
A)  fail to actively seek customers in international markets. 
B)  market their products in international markets only when there is a surplus in production. 
C)  fail to represent careful strategic thinking about international expansion. 
D)  lack permanent productive capacity that is devoted for production of goods and services to be marketed in international markets. 
E)  focus all their operations and production to service the domestic market needs even though they are interested in foreign markets.

Question 6

What are the primary obstacles to success in international marketing?

Accepted Answer

The primary obstacles to success in inte

Question 7

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Accepted Answer

A)  Price 
B)  Promotion 
C)  Research activities 
D)  Political/legal forces 
E)  Channels of distribution 
A)  Price 
B)  Promotion 
C)  Research activities 
D)  Political/legal forces 
E)  Channels of distribution

Question 8

Which of the following is an essential requirement for companies to succeed in international markets?

Accepted Answer

A)  Binding strictly to their traditional methods of operations to succeed in international markets. 
B)  Focusing primarily on their production to meet the demands at home. 
C)  Venturing into multiple markets at once. 
D)  Committing themselves completely to foreign markets. 
E)  Focusing on improving the domestic market to invest the returns in international markets. 
A)  Binding strictly to their traditional methods of operations to succeed in international markets. 
B)  Focusing primarily on their production to meet the demands at home. 
C)  Venturing into multiple markets at once. 
D)  Committing themselves completely to foreign markets. 
E)  Focusing on improving the domestic market to invest the returns in international markets.

Question 9

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)  Planning involves production of goods outside the home market. 
B)  Sales to foreign markets are made as and when goods become available. 
C)  Temporary surpluses marketed in foreign markets is the only element of internationalization. 
D)  Companies treat the world, along with home market, as one market. 
E)  Production capacity exceeds domestic demand. 
A)  Planning involves production of goods outside the home market. 
B)  Sales to foreign markets are made as and when goods become available. 
C)  Temporary surpluses marketed in foreign markets is the only element of internationalization. 
D)  Companies treat the world, along with home market, as one market. 
E)  Production capacity exceeds domestic demand.

Question 10

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

Accepted Answer

A) True 
 B)False

Question 11

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

Accepted Answer

A)  Infrequent foreign marketing 
B)  Regular foreign marketing 
C)  No direct foreign marketing 
D)  International marketing 
E)  Global marketing 
A)  Infrequent foreign marketing 
B)  Regular foreign marketing 
C)  No direct foreign marketing 
D)  International marketing 
E)  Global marketing

Question 12

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

Accepted Answer

A) True 
 B)False

Question 13

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Accepted Answer

A) True 
 B)False

Question 14

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

Accepted Answer

A) True 
 B)False

Question 15

Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.

Accepted Answer

A)  demand 
B)  political forces 
C)  competition 
D)  economic climate 
E)  promotion 
A)  demand 
B)  political forces 
C)  competition 
D)  economic climate 
E)  promotion

Question 16

For companies today, becoming international is a luxury only some can afford.

Accepted Answer

A) True 
 B)False

Question 17

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

Accepted Answer

Assuming the necessary overall corporate

Question 18

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Accepted Answer

A) True 
 B)False

Question 19

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is true of ethnocentrism?

Accepted Answer

A)  It is the cultural binding force among a diverse employee population in an organization. 
B)  It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries. 
C)  American managers have generally been uninfluenced by it, especially in the beginning of the 21st century. 
D)  It is the cornerstone of effective adaptation in the field of international marketing. 
E)  Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism. 
A)  It is the cultural binding force among a diverse employee population in an organization. 
B)  It is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries. 
C)  American managers have generally been uninfluenced by it, especially in the beginning of the 21st century. 
D)  It is the cornerstone of effective adaptation in the field of international marketing. 
E)  Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Which of the following is closely related to the self-reference criterion?

Which of the following firms/products reflects a global marketing orientation?

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

What are the primary obstacles to success in international marketing?

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Which of the following is an essential requirement for companies to succeed in international markets?

What is the most profound change for firms at the global marketing stage of internationalization?

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

For companies today, becoming international is a luxury only some can afford.

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Which of the following is true of ethnocentrism?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

Which of the following is closely related to the self-reference criterion?

Which of the following firms/products reflects a global marketing orientation?

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to service domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

What are the primary obstacles to success in international marketing?

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

Which of the following is an essential requirement for companies to succeed in international markets?

What is the most profound change for firms at the global marketing stage of internationalization?

The uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates.

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market.

For companies today, becoming international is a luxury only some can afford.

How can a manager construct a marketing program designed for optimal adjustment to the uncertainty of the business climate?

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit.

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing.

Which of the following is true of ethnocentrism?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters