Exam 12: Global Marketing Management: Planning and Organization

_____ planning is conducted at the highest levels of management and deals with products, capital, research, and the long- and short-term goals of the company.

The first phase of the international planning process is to adapt the marketing mix to target markets.

Which of the following is the last step in the international planning process?

Which of the following is true of franchising?

A _____ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective without forming a separate legal entity.

Assume that you are a consultant for a telecom giant based in the United States that wishes to create a joint venture with a Japanese electronics company. The joint venture is expected to enter and compete in the Scandinavian market. Suggest an organizational structure that would be most suitable for this joint venture. Also, comment on why the structure might be a good one to use.

Which of the following actions does the marketing plan in the Phase 3 of the international planning process begin with?

A Korean television manufacturer recently invested in a new television tube plant in Mexico. This form of international business is aptly named international licensing.

A French company sells its products to a large retailer in France, who in turn sells those products all over Europe and Asia. This is an example of indirect exporting.

Which of the following modes of foreign market entry offers the most control and the highest potential return for a company?

Age and gender have been the most obvious international market segmentation variables, particularly for Americans.

What is a strategic international alliance (SIA)?

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Spreading the portfolio of markets served brings important stability of revenues and operations to many global companies.

_____ serve as a means of transfer of knowledge rather than equity.

Which of the following is true about tactical planning?

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

The amount of equity required by a company to use different modes of entry in a new market affects the risk, return, and control that it will have in each mode.

Pots and Pans Unlimited, a large U.S. kitchenware distributor, takes a selection of its inventory twice a year to Vietnam and sells it to CookWell, a large Vietnam-based kitchen retailer. CookWell, in turn, sells those products through its retail stores in Vietnam and Thailand. Which of the following best describes the form of exporting that Pots and Pans Unlimited is engaged in?

A consortium is different from a joint venture in that a consortium: