Question 1

Ideally, a website should be translated into the languages of the target market.

Accepted Answer

A) True 
 B)False  True

Question 2

Companies with marketing facilities in different countries with excess marketing capacity sometimes take on additional product lines for international distribution. The formal name for this type of marketing is:

Accepted Answer

A)  skimming. 
B)  backhauling. 
C)  complementary marketing. 
D)  export marketing. 
E)  demand shifting. 
A)  skimming. 
B)  backhauling. 
C)  complementary marketing. 
D)  export marketing. 
E)  demand shifting. C

Question 3

Agent middlemen work on commission and do not take title to the merchandise.

Accepted Answer

A) True 
 B)False  True

Question 4

Trading companies provide the best means for intensive coverage of the market.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements is true regarding agent middlemen?

Accepted Answer

A)  They take title to the merchandise. 
B)  They work on commission and arrange for sales in the foreign country. 
C)  Manufacturers cannot control them as they control merchant middlemen. 
D)  They do not represent the best interests of the manufacturer. 
E)  They assume trading risks. 
A)  They take title to the merchandise. 
B)  They work on commission and arrange for sales in the foreign country. 
C)  Manufacturers cannot control them as they control merchant middlemen. 
D)  They do not represent the best interests of the manufacturer. 
E)  They assume trading risks.

Question 6

Which of the following is one of the highest costs of doing business in China?

Accepted Answer

A)  Money required for the transportation of goods. 
B)  Money required for obtaining appropriate permits. 
C)  Cost of local advertising. 
D)  Capital required to maintain effective distribution. 
E)  Cost of customizing products for the Chinese market. 
A)  Money required for the transportation of goods. 
B)  Money required for obtaining appropriate permits. 
C)  Cost of local advertising. 
D)  Capital required to maintain effective distribution. 
E)  Cost of customizing products for the Chinese market.

Question 7

Which of the following is true of the distribution process?

Accepted Answer

A)  It does not involve the physical handling and distribution of goods. 
B)  It includes activities related to the promotion of goods and services. 
C)  The ownership title remains with the distributor even on completion of the transaction. 
D)  It includes buying and selling negotiations. 
E)  The behavior of channel members is not affected by the cultural environment. 
A)  It does not involve the physical handling and distribution of goods. 
B)  It includes activities related to the promotion of goods and services. 
C)  The ownership title remains with the distributor even on completion of the transaction. 
D)  It includes buying and selling negotiations. 
E)  The behavior of channel members is not affected by the cultural environment.

Question 8

_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Accepted Answer

A)  Direct marketing 
B)  A big wholesale store 
C)  Internet selling 
D)  A discount house 
E)  Television advertising 
A)  Direct marketing 
B)  A big wholesale store 
C)  Internet selling 
D)  A discount house 
E)  Television advertising

Question 9

Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers' goods.

Accepted Answer

A) True 
 B)False

Question 10

A disadvantage when using home-country middlemen as intermediaries in the distribution process is:

Accepted Answer

A)  the large financial investment required. 
B)  the limited control over the distribution process. 
C)  the large managerial investments required. 
D)  the limited number of retailers in the foreign country who can be reached. 
E)  the large amount of commission. 
A)  the large financial investment required. 
B)  the limited control over the distribution process. 
C)  the large managerial investments required. 
D)  the limited number of retailers in the foreign country who can be reached. 
E)  the large amount of commission.

Question 11

In the context of distribution patterns, the rate of change in retailing around the world appears to be directly related to the _____.

Accepted Answer

A)  literacy rate 
B)  rate of inflation 
C)  population growth 
D)  speed of economic development 
E)  currency exchange rate 
A)  literacy rate 
B)  rate of inflation 
C)  population growth 
D)  speed of economic development 
E)  currency exchange rate

Question 12

Experienced exporters suggest that the only way to select a middleman is:

Accepted Answer

A)  to conduct a background check on all the distributors available in the target market. 
B)  to issue a request-for-proposal to all distributors in the target market and evaluate their responses. 
C)  consult other manufacturers of the similar products and select the distributor recommended by them. 
D)  consult trade organizations and select the distributor recommended by them. 
E)  to personally talk to ultimate consumers to find whom they consider to be the best distributors. 
A)  to conduct a background check on all the distributors available in the target market. 
B)  to issue a request-for-proposal to all distributors in the target market and evaluate their responses. 
C)  consult other manufacturers of the similar products and select the distributor recommended by them. 
D)  consult trade organizations and select the distributor recommended by them. 
E)  to personally talk to ultimate consumers to find whom they consider to be the best distributors.

Question 13

Which of the following statements is true regarding an export management company (EMC)?

Accepted Answer

A)  It acts as a middleman for firms with relatively large international sales volume. 
B)  It operates under its own name while providing services to another firm. 
C)  It does not have direct responsibility to the parent firm. 
D)  It acts as a middleman for firms willing to involve their own personnel in international functions. 
E)  It calls for a minimum investment from the parent firm to get into international markets. 
A)  It acts as a middleman for firms with relatively large international sales volume. 
B)  It operates under its own name while providing services to another firm. 
C)  It does not have direct responsibility to the parent firm. 
D)  It acts as a middleman for firms willing to involve their own personnel in international functions. 
E)  It calls for a minimum investment from the parent firm to get into international markets.

Question 14

A physical distribution system involves only the physical movement of goods.

Accepted Answer

A) True 
 B)False

Question 15

A(n) _____ is a domestic middleman set up in a foreign country or U.S. possession that can obtain a corporate tax exemption on a portion of the earnings generated by the sale or lease of export property.

Accepted Answer

A)  Webb-Pomerene export association 
B)  manufacturer's export agent 
C)  export management company 
D)  complementary marketer 
E)  foreign sales corporation 
A)  Webb-Pomerene export association 
B)  manufacturer's export agent 
C)  export management company 
D)  complementary marketer 
E)  foreign sales corporation

Question 16

In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing.

Accepted Answer

A) True 
 B)False

Question 17

Describe export management companies. What are their advantages and disadvantages?

Accepted Answer

The export management company (EMC) is a

Question 18

In the context of channel-of-distribution structures, discuss the distinguishing features of the Japanese distribution structure.

Accepted Answer

Distribution in Japan has long been cons

Question 19

In the context of controlling middlemen, parallel importing is also known as _____.

Accepted Answer

A)  secondary wholesaling 
B)  black marketing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling 
A)  secondary wholesaling 
B)  black marketing 
C)  backwashing 
D)  industrial piracy 
E)  smuggling

Question 20

The Japanese distribution structure is similar to the one found in the U.S. or in Europe.

Accepted Answer

A) True 
 B)False

Ideally, a website should be translated into the languages of the target market.

Companies with marketing facilities in different countries with excess marketing capacity sometimes take on additional product lines for international distribution. The formal name for this type of marketing is:

Agent middlemen work on commission and do not take title to the merchandise.

Trading companies provide the best means for intensive coverage of the market.

Which of the following statements is true regarding agent middlemen?

Which of the following is one of the highest costs of doing business in China?

Which of the following is true of the distribution process?

_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers' goods.

A disadvantage when using home-country middlemen as intermediaries in the distribution process is:

In the context of distribution patterns, the rate of change in retailing around the world appears to be directly related to the _____.

Experienced exporters suggest that the only way to select a middleman is:

Which of the following statements is true regarding an export management company (EMC)?

A physical distribution system involves only the physical movement of goods.

A(n) _____ is a domestic middleman set up in a foreign country or U.S. possession that can obtain a corporate tax exemption on a portion of the earnings generated by the sale or lease of export property.

In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing.

Describe export management companies. What are their advantages and disadvantages?

In the context of channel-of-distribution structures, discuss the distinguishing features of the Japanese distribution structure.

In the context of controlling middlemen, parallel importing is also known as _____.

The Japanese distribution structure is similar to the one found in the U.S. or in Europe.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 15: International Marketing Channels

Ideally, a website should be translated into the languages of the target market.

Companies with marketing facilities in different countries with excess marketing capacity sometimes take on additional product lines for international distribution. The formal name for this type of marketing is:

Agent middlemen work on commission and do not take title to the merchandise.

Trading companies provide the best means for intensive coverage of the market.

Which of the following statements is true regarding agent middlemen?

Which of the following is one of the highest costs of doing business in China?

Which of the following is true of the distribution process?

_____ is often the approach of choice in markets with insufficient or underdeveloped distribution systems.

Merchant middlemen tend to be more controllable than agent middlemen because they take title to manufacturers' goods.

A disadvantage when using home-country middlemen as intermediaries in the distribution process is:

In the context of distribution patterns, the rate of change in retailing around the world appears to be directly related to the _____.

Experienced exporters suggest that the only way to select a middleman is:

Which of the following statements is true regarding an export management company (EMC)?

A physical distribution system involves only the physical movement of goods.

A(n) _____ is a domestic middleman set up in a foreign country or U.S. possession that can obtain a corporate tax exemption on a portion of the earnings generated by the sale or lease of export property.

In the context of distribution patterns, wholesaling shows a greater diversity in its structure than does retailing.

Describe export management companies. What are their advantages and disadvantages?

In the context of channel-of-distribution structures, discuss the distinguishing features of the Japanese distribution structure.

In the context of controlling middlemen, parallel importing is also known as _____.

The Japanese distribution structure is similar to the one found in the U.S. or in Europe.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters