Question 1

In the context of cultural reactions when engaging in e-commerce, the color red is associated with socialism in _____.

Accepted Answer

A)  the United States 
B)  China 
C)  Brazil 
D)  Uruguay 
E)  Spain 
A)  the United States 
B)  China 
C)  Brazil 
D)  Uruguay 
E)  Spain

Question 2

A(n) _____ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that covers only one or two markets.

Accepted Answer

A)  complementary marketer 
B)  export management company 
C)  Webb-Pomerene export association 
D)  global retailer 
E)  manufacturer's export agent 
A)  complementary marketer 
B)  export management company 
C)  Webb-Pomerene export association 
D)  global retailer 
E)  manufacturer's export agent

Question 3

The distribution channel process includes all activities, beginning with the manufacturer and ending with the _____.

Accepted Answer

A)  wholesaler 
B)  agent middlemen 
C)  merchant middlemen 
D)  retailer 
E)  final consumer 
A)  wholesaler 
B)  agent middlemen 
C)  merchant middlemen 
D)  retailer 
E)  final consumer

Question 4

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet that is culturally insensitive.

Accepted Answer

A) True 
 B)False

Question 5

What are the various techniques that can be used to motivate middlemen?

Accepted Answer

The level of distribution and the import

Question 6

Which of the following factors affects the choice of distribution channels?

Accepted Answer

A)  Distance from manufacturer. 
B)  Language spoken in the target market. 
C)  Available distribution intermediaries. 
D)  Consumer literacy levels. 
E)  Country's per capita income. 
A)  Distance from manufacturer. 
B)  Language spoken in the target market. 
C)  Available distribution intermediaries. 
D)  Consumer literacy levels. 
E)  Country's per capita income.

Question 7

The Webb-Pomerene Act of 1918 made it possible for American business firms to join forces in export activities without being subject to which of the following acts?

Accepted Answer

A)  The Sherman Antitrust Act. 
B)  The Federal Communications Act. 
C)  The Trade Commission Act. 
D)  The Food, Drug, and Cosmetics Act. 
E)  The Robinson-Patman Act. 
A)  The Sherman Antitrust Act. 
B)  The Federal Communications Act. 
C)  The Trade Commission Act. 
D)  The Food, Drug, and Cosmetics Act. 
E)  The Robinson-Patman Act.

Question 8

Complementary marketing is commonly known as _____.

Accepted Answer

A)  backhauling 
B)  demand shifting 
C)  piggybacking 
D)  shape shifting 
E)  skimming 
A)  backhauling 
B)  demand shifting 
C)  piggybacking 
D)  shape shifting 
E)  skimming

Question 9

_____ take title to manufacturers' goods and assume the trading risks.

Accepted Answer

A)  Merchant middlemen 
B)  Brokers 
C)  Buying offices 
D)  Export agent 
E)  Agent middlemen 
A)  Merchant middlemen 
B)  Brokers 
C)  Buying offices 
D)  Export agent 
E)  Agent middlemen

Question 10

In the context of distribution structures, one of Walmart's strengths is its ability to influence foreign governments.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following was a goal of the Export Trading Company Act?

Accepted Answer

A)  To allow U.S. companies to bypass tax laws with respect to international trading. 
B)  To remove antitrust disincentives to export activities. 
C)  To bypass trade barriers in foreign countries. 
D)  To earn the highest possible profits in foreign countries. 
E)  To combine export shipments within single containers. 
A)  To allow U.S. companies to bypass tax laws with respect to international trading. 
B)  To remove antitrust disincentives to export activities. 
C)  To bypass trade barriers in foreign countries. 
D)  To earn the highest possible profits in foreign countries. 
E)  To combine export shipments within single containers.

Question 12

What are the various issues that must be taken into consideration by an e-vendor?

Accepted Answer

The various issues that must be taken in

Question 13

Discuss the export trading company act (ETC).

Accepted Answer

The Export Trading Company (ETC) Act all

Question 14

Which of the following statements is true of a traditional distribution structure?

Accepted Answer

A)  The distribution system is national in scope. 
B)  The relationship between the importer and any middleman is similar to that found in a mass-marketing system. 
C)  The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common. 
D)  Independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure. 
E)  The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers. 
A)  The distribution system is national in scope. 
B)  The relationship between the importer and any middleman is similar to that found in a mass-marketing system. 
C)  The idea of a channel as a chain of intermediaries performing specific activities and each selling to a smaller unit beneath it until the chain reaches the ultimate consumer is common. 
D)  Independent agencies providing functions such as advertising, marketing research, and financing are a part of this distribution structure. 
E)  The marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

Question 15

In the context of the different types of middlemen, which of the following is an example of a manufacturer's retail store?

Accepted Answer

A)  Toys "R" Us 
B)  Walmart 
C)  Costco 
D)  Benetton 
E)  IKEA 
A)  Toys "R" Us 
B)  Walmart 
C)  Costco 
D)  Benetton 
E)  IKEA

Question 16

Which of the following is true of foreign sales corporations?

Accepted Answer

A)  They are commonly called piggybackers. 
B)  They can only be related to a manufacturing parent and not an independent broker. 
C)  They virtually control distribution through all levels of channels in Japan. 
D)  They accumulate, transport, and distribute goods from many countries. 
E)  They can function as a principal or a commissioned agent. 
A)  They are commonly called piggybackers. 
B)  They can only be related to a manufacturing parent and not an independent broker. 
C)  They virtually control distribution through all levels of channels in Japan. 
D)  They accumulate, transport, and distribute goods from many countries. 
E)  They can function as a principal or a commissioned agent.

Question 17

In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped.

Accepted Answer

A) True 
 B)False

Question 18

For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.

Accepted Answer

A)  trade representatives 
B)  trading companies 
C)  brokers 
D)  export management companies 
E)  complementary marketers 
A)  trade representatives 
B)  trading companies 
C)  brokers 
D)  export management companies 
E)  complementary marketers

Question 19

In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

Accepted Answer

A)  direct 
B)  parallel 
C)  dual 
D)  mass 
E)  targeted 
A)  direct 
B)  parallel 
C)  dual 
D)  mass 
E)  targeted

Question 20

Which of the following is true of a physical distribution system?

Accepted Answer

A)  It involves only the physical movement of goods. 
B)  It is a total systems approach to the management of the distribution process. 
C)  A decision involving an activity has no impact on the cost and efficiency of one or all others. 
D)  It excludes the interdependence of the costs of each activity. 
E)  It includes transportation mode, inventory quantities, and packing. 
A)  It involves only the physical movement of goods. 
B)  It is a total systems approach to the management of the distribution process. 
C)  A decision involving an activity has no impact on the cost and efficiency of one or all others. 
D)  It excludes the interdependence of the costs of each activity. 
E)  It includes transportation mode, inventory quantities, and packing.

In the context of cultural reactions when engaging in e-commerce, the color red is associated with socialism in _____.

A(n) _____ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that covers only one or two markets.

The distribution channel process includes all activities, beginning with the manufacturer and ending with the _____.

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet that is culturally insensitive.

What are the various techniques that can be used to motivate middlemen?

Which of the following factors affects the choice of distribution channels?

The Webb-Pomerene Act of 1918 made it possible for American business firms to join forces in export activities without being subject to which of the following acts?

Complementary marketing is commonly known as _____.

_____ take title to manufacturers' goods and assume the trading risks.

In the context of distribution structures, one of Walmart's strengths is its ability to influence foreign governments.

Which of the following was a goal of the Export Trading Company Act?

What are the various issues that must be taken into consideration by an e-vendor?

Discuss the export trading company act (ETC).

Which of the following statements is true of a traditional distribution structure?

In the context of the different types of middlemen, which of the following is an example of a manufacturer's retail store?

Which of the following is true of foreign sales corporations?

In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped.

For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.

In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

Which of the following is true of a physical distribution system?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 15: International Marketing Channels

In the context of cultural reactions when engaging in e-commerce, the color red is associated with socialism in _____.

A(n) _____ is an individual agent middleman or an agent middleman firm providing a selling service for manufacturers that covers only one or two markets.

The distribution channel process includes all activities, beginning with the manufacturer and ending with the _____.

An e-vendor in a foreign market can generally ignore culture as an important variable because the commerce is being done via the Internet that is culturally insensitive.

What are the various techniques that can be used to motivate middlemen?

Which of the following factors affects the choice of distribution channels?

The Webb-Pomerene Act of 1918 made it possible for American business firms to join forces in export activities without being subject to which of the following acts?

Complementary marketing is commonly known as _____.

_____ take title to manufacturers' goods and assume the trading risks.

In the context of distribution structures, one of Walmart's strengths is its ability to influence foreign governments.

Which of the following was a goal of the Export Trading Company Act?

What are the various issues that must be taken into consideration by an e-vendor?

Discuss the export trading company act (ETC).

Which of the following statements is true of a traditional distribution structure?

In the context of the different types of middlemen, which of the following is an example of a manufacturer's retail store?

Which of the following is true of foreign sales corporations?

In the traditional distribution structure, independent agencies that provide facilitating functions are nonexistent or underdeveloped.

For companies seeking entrance into the complicated Japanese distribution system, _____ offer one of the easiest routes to success because they virtually control distribution through all levels of channels in Japan.

In the context of the Internet in international marketing channels, technically, e-commerce is a form of _____ selling.

Which of the following is true of a physical distribution system?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: a Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters