Exam 15: International Marketing Channels

In Japan, under the Large-Scale Retail Store Law, all proposals for new "large" stores are first judged by the _____.

Which of the following is a type of domestic middleman?

James Barker is the marketing manager of a firm with small international sales volume. He is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. In addition, the middleman should agree to work under the name of the firm. Which of the following types of middlemen would be the best choice for Mr. Barker if he wants to meet his objectives?

In the context of the distribution structure in Japan, it has been observed that Japanese consumers favor cheaper prices over personal service.

Traditional channels in developing countries evolved from economies with a strong dependence on imported manufactured goods.

Sixty percent of the Japanese population lives in the _____ market area, which essentially functions as one massive city.

A major trade-off when using home-country middlemen is:

General Motors, _____, and DaimlerChrysler have created a single online site called Covisint for purchasing automotive parts from suppliers.

The distribution channel process includes all activities, beginning with the manufacturer and ending with the retailer.

What is complementary marketing?

Which of the following countries has the largest number of retailers?

As traditional channel structures are changing, importers and retailers are also becoming involved in new product development.

Which of the following modes of distribution affords the most control over the distribution channels but often at a cost that is not practical?

Which of the following statements is true of the Japanese market?

Write a short note on the import-oriented distribution structure.

In a _____ distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

_____ is an area that should be on a checklist of criteria for evaluating middlemen servicing a market.

One of the reasons that channels of distribution often pose longevity problems is that most middlemen _____.

Most middlemen have little loyalty to their vendors. They handle brands in good times when the line is making money but quickly reject such products within a season or a year if they fail to produce during that period. This is an example of problems associated with which of the following six Cs of channel strategy?

A major disadvantage of _____ is that they can seldom afford to make the kind of market investment needed to establish deep distribution for products.