Exam 12: Global Marketing Management: Planning and Organization

The primary goal of Phase 2 of the international planning process is to:

If a company were to focus on market planning that involved specific actions and allocation of resources, the company would be using _____ planning.

The advantages of ____, a market-entry strategy, are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.

Which of the following is true about international corporate planning?

Where unfamiliar legal and cultural barriers exist, it is preferable to buy an existing business than to enter into a joint venture.

Which of the following is most likely to be the first phase in the international planning process?

Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

You have just been hired as a consultant by Orange Mobility to advise them on how to enter the South African market. You have decided that direct foreign investment would be the best mode for Orange Mobility to follow at this point in time. Write a one-paragraph memo that outlines the benefits of direct foreign investment in a country.

The first relationship activity in building a strategic alliance where senior executives leverage their personal networks is labeled as _____.

The Harry Johnson Tractor Company has just completed a marketing plan for entering South Africa. Included in this plan are budgets, and sales and profit expectations. Which of the following phases of the international planning process has the Harry Johnson Tractor Company just completed?

Which of the following primary relationship activities in building strategic alliances involves seeing the reality in possibilities of an alliance, creating a shared vision from being together, and involving trusted senior managers?

In the 1970s, international marketers framed the approach toward market segmentation as _____.

Companies that adopt the _____ structure are generally experiencing rapid growth and have broad, diverse product lines.

Patent rights, trademark rights, and the rights to use technological processes are granted in foreign licensing.

Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?

Which of the following companies has been known for its ability to adapt to local needs and wants in the international marketplace since its inception in 1866?

In the context of planning for global markets, the planning process is a primary medium of organizational learning.

Which of the following is true of franchising?

MedUmbrella provides a broad and diverse range of services for the healthcare industry. It also manufactures a wide variety of hospital equipments. It wants to experience rapid growth and wishes to organize better for global competition. Which of the following organizational structures will suit MedUmbrella best?