Exam 12: Global Marketing Management: Planning and Organization

Incorrect decisions taken in Phase 2 of the international planning process lead to products inappropriate for the intended market or costly mistakes in pricing, advertising, and promotion.

Kwok Winn wants to open a new business in his own country, Singapore. He has decided on a form of licensing that will provide him with a standard package of products, systems, and management services in order to sell fast food to local residents. Which of the following best describes the form of business that Mr. Winn has chosen?

Which of the following modes of foreign market entry requires the most amount of equity and therefore, creates the greatest risk?

Big Donuts has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. What should Big Donuts do next as it proceeds with the international planning process?

Today, the market segmentation argument in global marketing is framed as "standardization versus adaptation."

Which of the following refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena?

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

Harry Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity. This new firm will be allowed to conduct business and actively compete in the European Union's various markets. A good description of the new company is a "joint venture."

The _____ structure is the most extensive of the usually adopted organizational structures, and is becoming increasingly popular with companies as they reorganize for global competition.

A company has four different modes of foreign market entry from which to select. Briefly describe each of these modes.

The Phase 3 of the international planning process involves developing a marketing plan and devising budgets and profit expectations.

_____ are long-term, nonequity associations between a company and another in a foreign market.

Which of the following primary relationship activities in building strategic alliances involves bringing key executives into action and creating trust through face-to-face time?

For which of the following products is it advisable for a company to have a direct sales force in the country where it intends to sell its products?

Which of the following relationship skills is necessary during the interfacing activity stage of building a strategic alliance?

Briefly explain the benefits of global marketing.

The answers to which of the following questions is generated in Phase 2 of the international marketing process?

Ten high-technology companies joined forces to produce and market their products in China. By joining together, these companies were able to enter the Chinese market for the first time. A good name for this type of arrangement is a consortium.

In Phase 2 of the international planning process, the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

Joint ventures are similar in structure and organization to minority holdings by a multinational company (MNC) in a local firm.