Exam 12: Global Marketing Management: Planning and Organization

An advantage of a matrix organization structure in international business is that it permits management to respond to the conflicts that arise among functional activity, product, and geography.

Which of the following primary relationship activities in building strategic alliances involves facilitating the creation of personal relationships at many levels, traveling to partner facilities and engaging in technical conversations, and blending social and business time?

Discuss the differences between corporate, strategic, and tactical planning.

Strategic planning is conducted at the highest levels of management and deals with products, capital, research, and long-term and short-term goals of the company.

Which of the following relationship skills is necessary during the imaging activity stage of building a strategic alliance?

At which stage of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

Building a strategic international alliance (SIA) takes several steps to be successful. The first step in building strategic alliances is called "dating."

The Harry Johnson Tractor Company wishes to expand its presence in the Eastern European countries. Toward that end, it has selected the countries where it will market its products. It has also selected a mode of entry. It is now in the process of implementing specific plans. Which of the following phases of the international planning process is the Harry Johnson Tractor Company currently in?

With indirect exporting, the company sells to a customer in another country.

Franchising is a rapidly growing form of licensing in which the franchiser provides a standard package of products, systems, and management services, and the franchisee provides market knowledge, capital, and personal involvement in management.

List the four phases of the international planning process.

To be a success in the marketplace today, the best companies will focus on country as the primary segmentation variable.

Describe the two basic contractual agreements that most companies follow in their attempt to enter a foreign market.

Which of the following forms of business relationships lets a company grant patent rights, trademark rights, and the rights to use technological processes to another company in a foreign country?

_____ planning integrates generalized goals for the enterprise as a whole.

Analysis of which of the following factors is carried out in Phase 2 of the international planning process?

_____ requires no equity investment and thus has a low risk, low rate of return, and little control.

Which of the following is true about international corporate planning?

With respect to global marketing management, the argument for market segmentation in the 1980s was framed as _____.

Which of the following subjects is explored after developing information in the international planning process?