Exam 1: The Scope and Challenge of International Marketing

The self-reference criterion is closely related to ethnocentrism.

Which of the following is true of firms at the international marketing stage of marketing involvement?

The foreign policies of a country have a direct effect on a firm's international marketing success.

For an international marketer, the _____ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture.

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

Which of the following characterizes a globally aware manager?

Which of the following political actions is likely to favor international marketing?

Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

Which of the following firms has a better chance of accelerating the internationalization process?

Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets. The company was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?

Which of the following will aid a manager in understanding the way people of different countries think and act?

Which of the following is the most effective way to achieve organizational global awareness?

Which of the following best describes the stage of development where the company's products reach a foreign market without any conscious effort on the part of the marketer?

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

The marketing tasks of an international marketer differs from that of a domestic marketer as:

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

List out the events or trends that have shaped international business beyond today's bumpy roads and into the future.

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.