Exam 1: The Scope and Challenge of International Marketing

Explain how the "alien status" of a company amplifies the political and legal issues faced by the company in a foreign market.

The political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets.

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron's company?

Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?

Why is the international marketer's task more difficult than that of the domestic marketer?

Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. He is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile, especially for entry-level jobs

In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

Companies from Japan are the leading group of investors in the United States.

Which of the following types of nontariff barriers strictly falls under the category of specific limitations on trade?

Which of the following is a possible outcome of the "alien status" of a company?

Which of the following is the most critical difference between domestic marketing and international marketing?

_____ impedes the ability of a person to assess a foreign market in its true light.

Which of the following best illustrates the political and legal issues faced by companies because of their "alien status" when they attempt to do business in foreign countries?

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.

Which of the following is an uncontrollable element for an international marketer?

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.

The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.