Exam 12: Retailers Wholesalers and Direct Marketers

Direct mail retailers rely heavily on database technology to manage lists of names and segment them according to the objectives of the promotional campaign.

Costco is classified as a warehouse club or form of discount house.

Once a retailer has identified a target market, it can then apply a standard merchandising strategy to attract customers to its stores.

Chain stores are at a disadvantage compared to independent retailers in terms of being able to achieve economies of scale.

Markdowns occur only when fashion trends reduce the appeal of current merchandise.

Define the wheel of retailing.

List the seven components of retailing strategy that project the retail image of a firm.

Independent retailers represent 70 percent of all retail locations in Canada.

Direct mail is one of the more costly methods of direct marketing, but it can effectively reach target markets, personalize messages, and produce measurable response rates.

Which of the following is NOT an example of a merchant wholesaler?

Marc works as a wholesaling intermediary.He brings buyers and sellers together, sometimes representing buyers and sometimes representing sellers, but never both in any given transaction.Marc is a selling agent.