Exam 12: Retailers Wholesalers and Direct Marketers

In recent years, many retail markets have become saturated with stores.As a result, newer stores have had to re-evaluate their location strategies, including many, such as GoodLife Fitness, which have chosen nontraditional locations they would once have avoided.

What type of shopping centre averages 300 000 square feet and seeks to offer a combination of shopping, entertainment, and restaurants in an attractive environment preserving the intimacy of neighbourhood retailing?

Retailers analyze cost data, geographic location expenses, and product uniqueness in order to segment markets.

An example of a rack jobber is a company that handles inventory, pricing, and promotion of CDs and DVDs in stores such as Walmart.

According to the wheel of retailing, how does a new type of retailer gain a competitive foothold?

General merchandisers carry a wide range of products and are subdivided into variety stores, department stores, and mass merchandisers.

When developing a retail strategy, what task should be completed first?

Who is the intermediary MOST commonly used in the distribution of such products as tobacco, used cars, artwork, fur, livestock, and fruit?

"Atmospherics" refers to the physical characteristics and amenities of a retail store that attract customers and satisfy their shopping needs.

Which of the following are independent wholesaling intermediaries?

Merchant wholesalers account for roughly 25 percent of all sales at the wholesale level.

The rapid growth of lifestyle centres corresponds to the decline in popularity of shopping malls and the increase in demand for luxury goods.

Vending machines and convenience stores are NOT affected by the wheel of retailing because their strategy for customer satisfaction is based on location and convenience, not pricing.

Define category killers and give some examples.

What is the phenomenon in retailing in which similar merchandise is available from multiple retail outlets, distinguished by price more than any other factor, known as?

Explain the roles of agents and brokers, and define the categories of each.

Wholesale intermediaries take title of products and then resell them to other wholesalers.

What type of shopping centre serves at least 250 000 people within a 30-minute driving-time radius and usually houses several major department stores in addition to as many as 200 smaller stores?

Why might retailer-owned buying groups perform wholesale functions?

Why do selling agents act as independent marketing departments?