Question 1

Most shoppers will give up atmospherics in exchange for lower prices.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following are NOT ways that wholesaling intermediaries can impact the marketing of products?

Accepted Answer

A)  buying, creating utility, and lowering marketing costs for producers 
B)  production, quality assurance, and legal liability 
C)  storing, transporting, selling, and title transfer 
D)  market information, financing, and risk taking 
A)  buying, creating utility, and lowering marketing costs for producers 
B)  production, quality assurance, and legal liability 
C)  storing, transporting, selling, and title transfer 
D)  market information, financing, and risk taking

Question 3

What do chain stores often benefit from?

Accepted Answer

A)  economies of scale 
B)  decentralized ownership 
C)  highly variable product lines 
D)  limited media selection 
A)  economies of scale 
B)  decentralized ownership 
C)  highly variable product lines 
D)  limited media selection

Question 4

Describe six types of non-store retailing.

Accepted Answer

1.Direct mail is the use of mail to deli

Question 5

Retailers sometimes assume wholesaling functions.For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Accepted Answer

A) True 
 B)False

Question 6

Which country has the widest array of products available for sale in vending machines?

Accepted Answer

A)  United States 
B)  Germany 
C)  Japan 
D)  Canada 
A)  United States 
B)  Germany 
C)  Japan 
D)  Canada

Question 7

A drop shipper accepts orders from customers, accepts title and possession of the product, and then ships the product directly to customers.

Accepted Answer

A) True 
 B)False

Question 8

Direct marketing is a broad concept that includes direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 9

Explain retail convergence and give an example.

Accepted Answer

Retail convergence is a situation in whi

Question 10

Which of the following is an example of an agent or broker?

Accepted Answer

A)  an intermediary that creates a centralized location where manufacturers can exhibit their products full-time 
B)  an intermediary that provides small quantities of products in a self-service manner 
C)  an intermediary that takes freight cars of soy beans to a central market to negotiate sales 
D)  an intermediary that delivers snack products to grocery and convenience stores, restaurants, hotel chains, and warehouse clubs 
A)  an intermediary that creates a centralized location where manufacturers can exhibit their products full-time 
B)  an intermediary that provides small quantities of products in a self-service manner 
C)  an intermediary that takes freight cars of soy beans to a central market to negotiate sales 
D)  an intermediary that delivers snack products to grocery and convenience stores, restaurants, hotel chains, and warehouse clubs

Question 11

A retailer informs a customer that the flashlight he just purchased requires batteries, which the store has available for sale.What is this an example of?

Accepted Answer

A)  cross-selling 
B)  reminding 
C)  customer service 
D)  suggestion selling 
A)  cross-selling 
B)  reminding 
C)  customer service 
D)  suggestion selling

Question 12

What type of retailers provide a combination of product lines, services, and reputation that result in consumers' willingness to expend considerable effort to shop there?

Accepted Answer

A)  specialty retailers 
B)  shopping stores 
C)  superstores 
D)  discount stores 
A)  specialty retailers 
B)  shopping stores 
C)  superstores 
D)  discount stores

Question 13

Lifestyle centres have no anchor stores, but instead offer a combination of shopping, entertainment, and restaurants in an attractive environment.

Accepted Answer

A) True 
 B)False

Question 14

What type of retailer requires you to become a member?

Accepted Answer

A)  warehouse club 
B)  scrambled merchandiser 
C)  catalogue retailer 
D)  hypermarket 
A)  warehouse club 
B)  scrambled merchandiser 
C)  catalogue retailer 
D)  hypermarket

Question 15

Internet-based retailers set up electronic storefronts and fill customer orders from a centrally located warehouse that holds merchandise from many manufacturers.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is an example of possession utility?

Accepted Answer

A)  vending machine transaction 
B)  beauty salon service 
C)  auto rental 
D)  college education 
A)  vending machine transaction 
B)  beauty salon service 
C)  auto rental 
D)  college education

Question 17

What are the two broad categories of independent wholesaling intermediaries?

Accepted Answer

A)  contract agents and wholesalers 
B)  full-function intermediaries and exclusive-function intermediaries 
C)  brokers and agents 
D)  merchant wholesalers, and agents and brokers 
A)  contract agents and wholesalers 
B)  full-function intermediaries and exclusive-function intermediaries 
C)  brokers and agents 
D)  merchant wholesalers, and agents and brokers

Question 18

A retailer bases its marketing decisions on two fundamental steps in the marketing strategy process: the selection of profitable products and selection of high-traffic retail locations.

Accepted Answer

A) True 
 B)False

Question 19

A successful regional centre requires a location within 10 minutes driving time of at least 10 000 people.

Accepted Answer

A) True 
 B)False

Question 20

What are independent wholesaling intermediaries called that take title to the goods they sell?

Accepted Answer

A)  buying offices 
B)  merchant wholesalers 
C)  manufacturer-owned sales offices 
D)  retailer-owned cooperatives 
A)  buying offices 
B)  merchant wholesalers 
C)  manufacturer-owned sales offices 
D)  retailer-owned cooperatives

Most shoppers will give up atmospherics in exchange for lower prices.

Which of the following are NOT ways that wholesaling intermediaries can impact the marketing of products?

What do chain stores often benefit from?

Describe six types of non-store retailing.

Retailers sometimes assume wholesaling functions.For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Which country has the widest array of products available for sale in vending machines?

A drop shipper accepts orders from customers, accepts title and possession of the product, and then ships the product directly to customers.

Direct marketing is a broad concept that includes direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising.

Explain retail convergence and give an example.

Which of the following is an example of an agent or broker?

A retailer informs a customer that the flashlight he just purchased requires batteries, which the store has available for sale.What is this an example of?

What type of retailers provide a combination of product lines, services, and reputation that result in consumers' willingness to expend considerable effort to shop there?

Lifestyle centres have no anchor stores, but instead offer a combination of shopping, entertainment, and restaurants in an attractive environment.

What type of retailer requires you to become a member?

Internet-based retailers set up electronic storefronts and fill customer orders from a centrally located warehouse that holds merchandise from many manufacturers.

Which of the following is an example of possession utility?

What are the two broad categories of independent wholesaling intermediaries?

A retailer bases its marketing decisions on two fundamental steps in the marketing strategy process: the selection of profitable products and selection of high-traffic retail locations.

A successful regional centre requires a location within 10 minutes driving time of at least 10 000 people.

What are independent wholesaling intermediaries called that take title to the goods they sell?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

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Exam 12: Retailers Wholesalers and Direct Marketers

Most shoppers will give up atmospherics in exchange for lower prices.

Which of the following are NOT ways that wholesaling intermediaries can impact the marketing of products?

What do chain stores often benefit from?

Describe six types of non-store retailing.

Retailers sometimes assume wholesaling functions.For instance, large chains often establish centralized buying offices to negotiate purchases directly with manufacturers.

Which country has the widest array of products available for sale in vending machines?

A drop shipper accepts orders from customers, accepts title and possession of the product, and then ships the product directly to customers.

Direct marketing is a broad concept that includes direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising.

Explain retail convergence and give an example.

Which of the following is an example of an agent or broker?

A retailer informs a customer that the flashlight he just purchased requires batteries, which the store has available for sale.What is this an example of?

What type of retailers provide a combination of product lines, services, and reputation that result in consumers' willingness to expend considerable effort to shop there?

Lifestyle centres have no anchor stores, but instead offer a combination of shopping, entertainment, and restaurants in an attractive environment.

What type of retailer requires you to become a member?

Internet-based retailers set up electronic storefronts and fill customer orders from a centrally located warehouse that holds merchandise from many manufacturers.

Which of the following is an example of possession utility?

What are the two broad categories of independent wholesaling intermediaries?

A retailer bases its marketing decisions on two fundamental steps in the marketing strategy process: the selection of profitable products and selection of high-traffic retail locations.

A successful regional centre requires a location within 10 minutes driving time of at least 10 000 people.

What are independent wholesaling intermediaries called that take title to the goods they sell?

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Consumer Behaviour

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters