Exam 12: Retailers Wholesalers and Direct Marketers

Stores such as IKEA (furniture and housewares) and Golf Town are limited-line merchandisers.

What type of retailers experience relatively high operating costs, averaging in the range of 45 to 60 percent of sales?

What is retailing? Why is retailing an essential part of the marketing channel?

What type of retail store stocks only designer labels or well-known, brand-name clothing at prices equal to or below regular wholesale?

Consumers usually compare prices, assortments, and quality levels at competing specialty stores before making their final purchases.

Beauty consultants at department store cosmetic counters will perform makeovers on customers.In addition to makeup, the consultants discuss skin care products to improve skin texture so that the makeup looks better.This type of interaction is called suggestion selling.

Retailers, both large and small, perform the major distribution channel activities that result in the creation of time, place, and ownership utilities.

What do the prices charged by a retailer reflect?

A planned shopping centre is a group of retail stores built as an adjunct to a planned living community.

Which of the following will a retailer's customer-service strategy NOT depend on?

The neighbourhood shopping centre typically contains 5 to 15 retail stores serving a market of between 5 000 and 50 000 people.

Aside from a nonrefundable fee, what do some grocery retailers demand from manufacturers in order to secure shelf space for new products?

What purpose does the sales branch, a manufacturer-owned facility, have?

What is the major difference between a selling agent and a manufacturer's representative?

Commission merchants typically deal in agricultural products, selling the goods entrusted to them at the best possible prices they can, then deducting their fees from the sale proceeds.

Trade fairs and merchandise marts are exhibitions for manufacturers' products where the buyer comes to the seller that is exhibiting at the event.

Which of the following could retailers NOT be classified by?

Merchant wholesalers take title to the goods they handle, while agents and brokers do not.

A truck wholesaler or truck jobber delivers perishable food items but does not perform any selling or promotion functions.

Mass merchandisers often stock a wider line of products than department stores, while offering the same depth of assortment within each line and comparable service levels.