Exam 12: Retailers Wholesalers and Direct Marketers

Retailers, classified by shopping effort, include three types of stores described as convenience, shopping, and warehouse retailers.

Distinguish between a wholesaler and a wholesaling intermediary.

Which of the following is an example of scrambled merchandising?

What is a lifestyle centre? Why are they popular? Provide the name of a store typically found in a lifestyle centre.

Since many catalogue companies now accept orders by telephone or via the Internet, it is more difficult today to identify the impact that catalogues have on sales.

Hypermarkets are giant one-stop shopping facilities that offer wide selections of grocery and general merchandise products at discount prices.

What type of shopping centre serves 20 000 to 100 000 people in a trade area extending a few kilometres from its location and contains anywhere from 10 to 30 retail stores, often with a department store serving as the primary tenant?

Category management focuses on the profitability of individual items rather than entire product lines in determining what to stock.

What marketing channel member directly determines the prices consumers pay?

"Selling up" is a technique in which salespeople try to persuade customers to buy higher-priced items than they had originally intended.

The components of retailing strategy must work together to create an image that appeals to a store's target market.

How do wholesalers create place utility?

Which of the following is NOT one of the four categories of limited-function merchant wholesalers?

Which of the following retailers is NOT considered to be a category killer?

The goal of customer service is to attract and retain target customers, thereby increasing sales and profits.

What results from the combination of all retailing mix components?

Which of the following is a characteristic of mail-order wholesalers?

Wholesaling intermediaries are classified by ownership and location.

What kind of product line do department stores favour that has lead them to eliminate product categories such as toys, appliances, and furniture from their merchandise assortment?

Which of the following types of utility do retailers NOT create?