Exam 11: Consumers in Situations

Compared to compulsive consumer behaviour, impulsive consumer behaviour seems to be uncontrollable.

Which statement best describes epistemic shopping?

Impulsive consumer acts are characterized by situational memory, utilitarian orientation, and spontaneity.

Consumer self-restraint refers to the tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions.

Susan's daughter's birthday party is about to start in an hour and Susan is still at the store buying party favours and decorations. She really wanted this party to be special for her daughter, but she didn't have time to shop around for the perfect items so she purchased what was available. Which temporal factor is influencing Susan's purchase?

Advertisers love to feature their advertisements during the 8pm to 10 pm prime time viewing hours. This is the time when most people watch television and will be most receptive to their ads. Which term refers to the practice of running advertisements primarily at times when customers will be most receptive to the messages?

Generally, budgeting is associated with frugality.

Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less tense situations.

Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.

Discuss the different ways that time affects consumer behaviour. How do marketers help consumers manage these temporal factors?

Personal shopping value (PSV) is the overall objective worth of a shopping activity considering all associated costs and benefits.

Contrary to recommendations by consumer credit counsellors, most consumers don't keep written track of their purchases throughout the day and instead rely on their memory to account for recent spending. Which term refers to this memory accounting?

Christmas Shopping Scenario Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. When Lanny saw the cute bracelet, she decided to buy it as a reward to herself for getting her Christmas shopping task completed. She really didn't think about what this purchase would do to her credit card balance, she just wanted the cute bracelet. Which term best describes this spontaneous purchase?

Around which quality does Walmart position itself when it claims it is the low-price leader?

Experiential shopping involves recreationally oriented activities designed to provide interest, excitement, relaxation, fun, or some other desired feeling.

Christmas Shopping Scenario Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. Which temporal factor had the greatest impact on Lanny's shopping experience?

What is the set of value-producing consumer activities that directly increase the likelihood something will be purchased?

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are using positioning that emphasizes affective quality.

Utilitarian shopping value represents the worth of an activity because the time spent doing the activity itself is personally gratifying.

Outshopping is an experiential shopping activity.