Question 1

Which term refers to the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities?

Accepted Answer

A)  retail impression 
B)  retail reality 
C)  retail functionality 
D)  retail personality 
A)  retail impression 
B)  retail reality 
C)  retail functionality 
D)  retail personality

Question 2

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

Accepted Answer

A)  acquisitional 
B)  epistemic 
C)  experiential 
D)  informational 
A)  acquisitional 
B)  epistemic 
C)  experiential 
D)  informational

Question 3

Which of the following is NOT a type of shopping activity?

Accepted Answer

A)  epistemic shopping 
B)  acquisitional shopping 
C)  hedonic shopping 
D)  impulsive shopping 
A)  epistemic shopping 
B)  acquisitional shopping 
C)  hedonic shopping 
D)  impulsive shopping

Question 4

Which statement best describes crowding in a retail setting?

Accepted Answer

A)  A high degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value. 
B)  The absence of other consumers produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value. 
C)  Crowding affects hedonic shopping value in a positive linear fashion. 
D)  A mild degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value. 
A)  A high degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value. 
B)  The absence of other consumers produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value. 
C)  Crowding affects hedonic shopping value in a positive linear fashion. 
D)  A mild degree of crowding produces the most positive outcome in terms of shopping affect, purchase behaviour, consumer satisfaction, and shopping value.

Question 5

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Accepted Answer

A) True 
 B)False

Question 6

Crowding actually exerts a non-linear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Accepted Answer

A) True 
 B)False

Question 7

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Accepted Answer

A) True 
 B)False

Question 8

Which term refers to the practice of companies running commercials for sleep medication during the middle of the night?

Accepted Answer

A)  pulsing 
B)  advertiming 
C)  circadian cycle 
D)  epistemic scheduling 
A)  pulsing 
B)  advertiming 
C)  circadian cycle 
D)  epistemic scheduling

Question 9

Situational influences change the desirability of consuming things but don't change the value of these things.

Accepted Answer

A) True 
 B)False

Question 10

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are positioning based on which type of quality?

Accepted Answer

A)  affective 
B)  perceptual 
C)  functional 
D)  subjective 
A)  affective 
B)  perceptual 
C)  functional 
D)  subjective

Question 11

Which of the following is NOT an antecedent condition a consumer brings to a particular information processing, purchase, or consumption environment?

Accepted Answer

A)  economic resources 
B)  shopping value 
C)  mood 
D)  fearfulness 
A)  economic resources 
B)  shopping value 
C)  mood 
D)  fearfulness

Question 12

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment are representative of which type of shopping?

Accepted Answer

A)  epistemic 
B)  experiential 
C)  impulsive 
D)  habitual 
A)  epistemic 
B)  experiential 
C)  impulsive 
D)  habitual

Question 13

Which term refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment?

Accepted Answer

A)  individual difference variables 
B)  independent variables 
C)  antecedent conditions 
D)  dependent variables 
A)  individual difference variables 
B)  independent variables 
C)  antecedent conditions 
D)  dependent variables

Question 14

Compulsive consumer behaviour is harmful.

Accepted Answer

A) True 
 B)False

Question 15

Seasonality refers to regularly occurring conditions that vary with the time of year.

Accepted Answer

A) True 
 B)False

Question 16

Compare and contrast impulsive, unplanned, and compulsive shopping behaviours.

Accepted Answer

Impulsive consumption is largely charact

Question 17

Discuss antecedent conditions consumers bring to a consumption environment.

Accepted Answer

Antecedent conditions refer to situation

Question 18

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Which concept explains why Jay's energy level varies with the time of day?

Accepted Answer

A)  circadian cycle 
B)  sleep-wake cycle 
C)  seasonality cycle 
D)  lunar cycle 
A)  circadian cycle 
B)  sleep-wake cycle 
C)  seasonality cycle 
D)  lunar cycle

Question 19

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

Accepted Answer

A) True 
 B)False

Question 20

What is the term for the rhythm of our bodies that varies with the time of day?

Accepted Answer

A)  biorhythms 
B)  sleep-wake cycle 
C)  biometrics 
D)  circadian cycle 
A)  biorhythms 
B)  sleep-wake cycle 
C)  biometrics 
D)  circadian cycle

Which term refers to the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities?

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

Which of the following is NOT a type of shopping activity?

Which statement best describes crowding in a retail setting?

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Crowding actually exerts a non-linear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Which term refers to the practice of companies running commercials for sleep medication during the middle of the night?

Situational influences change the desirability of consuming things but don't change the value of these things.

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are positioning based on which type of quality?

Which of the following is NOT an antecedent condition a consumer brings to a particular information processing, purchase, or consumption environment?

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment are representative of which type of shopping?

Which term refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment?

Compulsive consumer behaviour is harmful.

Seasonality refers to regularly occurring conditions that vary with the time of year.

Compare and contrast impulsive, unplanned, and compulsive shopping behaviours.

Discuss antecedent conditions consumers bring to a consumption environment.

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Which concept explains why Jay's energy level varies with the time of day?

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

What is the term for the rhythm of our bodies that varies with the time of day?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters

Exam 11: Consumers in Situations

Which term refers to the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities?

Jim and his wife went to Best Buy to learn about HDTVs. They are not ready to purchase one yet, and they just want to acquire more knowledge about this product. Which type of shopping activity is this?

Which of the following is NOT a type of shopping activity?

Which statement best describes crowding in a retail setting?

Situational influences are things that influence consumers that are independent of enduring consumer, brand, or product characteristics.

Crowding actually exerts a non-linear effect on consumers, with a mild degree of crowding producing the most positive outcomes.

Acquisitional shopping activities typically have high utilitarian shopping value but low hedonic shopping value.

Which term refers to the practice of companies running commercials for sleep medication during the middle of the night?

Situational influences change the desirability of consuming things but don't change the value of these things.

Retailers specializing in a unique environment, an impressive decor, friendly employees, and pleasant emotions are positioning based on which type of quality?

Which of the following is NOT an antecedent condition a consumer brings to a particular information processing, purchase, or consumption environment?

Spontaneous activities characterized by a diminished regard for consequences, heightened emotional involvement, and a desire for immediate self-fulfillment are representative of which type of shopping?

Which term refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment?

Compulsive consumer behaviour is harmful.

Seasonality refers to regularly occurring conditions that vary with the time of year.

Compare and contrast impulsive, unplanned, and compulsive shopping behaviours.

Discuss antecedent conditions consumers bring to a consumption environment.

Around 2:00 in the afternoon, Jay gets tired and takes a nap. Which concept explains why Jay's energy level varies with the time of day?

Compulsivity is a personality trait that represents how sensitive a consumer is to immediate rewards.

What is the term for the rhythm of our bodies that varies with the time of day?

What Is CB, and Why Should I Care?

Value and the Consumer Behaviour Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behaviour

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Decision Making I: Need Recognition and Search

Decision Making II: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Marketing Ethics and Consumer Misbehaviour

Filters