Exam 11: Consumers in Situations

Claire and her friends go to the mall every weekend. They really don't purchase much, but they like the recreation the outing provides. Which type of shopping activity is this?

Anthropologie is a retail store targeted toward women and offers trendy clothing and housewares. The stores are different from other stores and are designed to give the perception that the store is hip and unique, just like its shoppers. The goal is to create an emotionally rewarding environment in an attempt to produce high hedonic shopping value. What is this an example of?

What is demonstrated when a consumer goes to the grocery store to purchase items on her shopping list and picks up items that she did not have on her list but remembered her family needed when she saw them?

Cindy loves to give back to her community. She especially enjoys giving donations to her favourite charities and nonprofit organizations at Christmas time because it is personally gratifying. Which type of shopping value does Cindy receive?

Which term refers to a tendency for consumers to inhibit outside, or situational, influences from interfering with shopping intentions?

Shopping is the set of value-producing consumer activities that directly increase the likelihood that something will be purchased.

Retail quality is the way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities.

Which shopping activity is most likely to lead to high utilitarian value?

Which type of shopping is recreationally oriented to provide interest, excitement, relaxation, fun, social interaction, or some other desired feeling?

Margie is shopping for a gift for her sister when she sees something that she wants that is on sale and she buys it for herself. Which personality trait does this represent?

Christmas Shopping Scenario Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. What marketing tactic was the advertisement for the downtown stores that appeared in the newspaper that morning an example of?

No name Retailers like No Frills or Price Chopper specialize in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees. What are they positioning their stores on?

Melanie went to Costco to purchase a gift for her mother for Mother's Day and ended up buying a $100 headset, as well as perfume for her mother. She didn't intend to purchase the headset, but the price for the branded headset was a definite bargain. In addition to acquiring the gift for her mother, which other type of shopping did Melanie engage in?

The two types of shopping activities are utilitarian shopping and hedonic shopping.

Name and describe the four types of shopping activities and give an example of each based on your personal shopping experience.

Synergy refers to how consistent the elements of an environment are with each other.

When Timothy goes to the store, he has one goal in mind and that is to buy what he came to buy and not let other things in the store interfere with his shopping intentions. Which term best describes Timothy?

In consumer behaviour, atmospherics refers to the emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment.

What is experienced by shoppers who receive gratification just from doing the activity of shopping?

A consumer's buying power means his or her annual income.