Exam 11: Consumers in Situations

Which statement does NOT accurately descripe impulsive consumption?

Which term refers to memory accounting for recent spending?

Lambert's is a family-style country restaurant famous for being the "home of the throwed rolls" because the wait staff throw hot rolls across the dining room to customers. Others come around to each table spooning up fried okra and field peas on customers' plates. The employees are dressed in overalls and wear straw hats. All of these elements in this environment are consistent with the down-home country-cooking theme of the restaurant. What is this factor referred to as?

Which factor refers to how consistent the elements of an environment are with each other?

Christmas Shopping Scenario Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. Which of the following was Lanny performing when she was trying to account for her purchases in her head?

Retailers specializing in things like a wide selection of goods, low prices, guarantees, and knowledgeable employees are positioning based on the functional quality of a retail store.

Which of the following is a distinguishing characteristic of compulsive consumer behaviour?

Lululemon believes that its stores are so much more than a place to shop. They're education centres, yoga studios, and a meeting place for educators, ambassadors, and guests gather to learn, sweat, and connect. Which atmospheric factor is Lululemon concerned about?

Which term refers to situational characteristics related to time?

Time pressure is represented by an urgency to act based on some real or self-imposed deadline.

Which of the following is represented by an urgency to act based on some real or self-imposed deadline?

Epistemic shopping activities are oriented toward a specific, intended purchase or purchases.

The mood that consumers bring to the shopping environment can exaggerate the actual experience.

Which type of music is played below the audible threshold that would make it the centre of attention in a retail environment?

It's RRSP season-that time of year when people put some money aside and save for their future by buying RRSPs. Which temporal factor is influencing these purchases?

The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.

Impulse purchasing is synonymous with unplanned purchasing behaviour.

A physical store is necessary for shopping to take place.

Which type of shopping behaviour is characterized by situational memory, utilitarian orientation, and spontaneity?

Which term refers to music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment?