Exam 11: Consumers in Situations

Lori prefers to work out at home and purchase exercise DVDs like p90x and Insanity online rather than go to the gym. Lori thinks gym goers are in much better shape and have a better body than her. What is Lori's judgment of herself in relation to the gym memberships an example of?

The social environment includes the other customers and employees in a service or shopping environment.

Periodical cycle refers to the rhythm of the human body that varies with the time of day.

Mental budgeting is simply a memory accounting for recent spending.

Which of the following effects is attributable to background music?

The hedonic quality represents the emotional meaning of an environment, which results from the sum effect of all ambient attributes that affect the way one feels in that place.

Consumers often make social comparisons when encountering a salesperson in a store.

Marian's shopping activities are focused on purchasing new basketball for her son. She decides to walk into Foot Locker and purchase him a new pair of Air Jordan high tops. Which type of shopping is Marian doing?

Situational influences can be classified into one of two categories: utilitarian and hedonic.

Which term refers to the overall subjective worth of a shopping activity considering all associated costs and benefits?

Explain the concept of advertiming and describe the best time to advertise the following products:?? (a) Swimming pools. (b) Beer. (c) Nasal spray. (d) Cereal. (e) School supplies

Which term refers to consumers with a low capacity to self-regulate?

Which of the following is NOT a situational influence?

Christmas Shopping Scenario Many consumers wait until the weekend before Christmas to do their gift shopping for family and friends, and Lanny is one of those consumers once again this year. She really was not looking forward to having to deal with all the other people at the mall because she only had Saturday to do all of her shopping. She saw an advertisement that morning in the newspaper for a collection of stores located in her little downtown area, so she decided to shop there instead of the mall, thinking there wouldn't be as many other shoppers interfering with her shopping task. While she was there, she was trying to keep track in her head how much she was spending in an attempt to avoid going overboard and wind up with a huge credit card bill next month. In just two hours, Lanny was able to purchase all the gifts she needed to buy and even found a cute bracelet for herself. -Refer to Christmas Shopping Scenario. Lanny's shopping activities were focused around one goal, which was to get all of her Christmas shopping done that day. Which type of shopping activity does this represent?

Which personality trait represents how sensitive a consumer is to immediate rewards?

Betsy got all of her kids' school supplies at Walmart. Which type of shopping value did Betsy most likely receive by getting her shopping task completed successfully?

A fearful consumer will tend to buy more but enjoy the experience less.

Foreground music is music that becomes the focal point of attention and can have strong effects on a consumer's willingness to approach or avoid an environment.

A consumer is thinking about purchasing a new computer, so she searches the Internet to compare brands and visits stores such as Best Buy. Which activity is this consumer performing?

Which type of shopping value represents the worth obtained because some shopping task or job is completed successfully?