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Advertisers Love to Feature Their Advertisements During the 8pm to 10

Question 46

Multiple Choice

Advertisers love to feature their advertisements during the 8pm to 10 pm prime time viewing hours. This is the time when most people watch television and will be most receptive to their ads. Which term refers to the practice of running advertisements primarily at times when customers will be most receptive to the messages?


A) advertiming
B) flighting
C) recency
D) circadian cycle

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