Exam 12: Advertising

Canadian companies spend more than $12 billion a year on advertising.

What is the major disadvantage of magazines for advertising?

Besides being a product of economic prosperity,__________________ contributes to prosperity.

Media buyers decide which ads to place,and where to place them.

Because it first took off in the United States and Canada,there is a theory that advertising and __________________ are connected.

Keith Tuckwell estimates that Canadian companies spend how much on advertising each year?

A Clio is an award for advertising creativity.

Which advertising strategy is used as a response to TiVo and DVR?

Who founded the first ad agency in the United States?

The internet search engine Google charges some advertisers with a __________________ fee.

At most ad agencies,who decides which ads to place and where to place them?

Promoting a product in a limited time period is called

CPM stands for cost per million readers,listeners,or viewers.

Which award is given for creativity in advertising?

Viral advertising refers to making consumers buy products that may be dangerous to their health.

Messages that consumers pass on through email and social media is called __________________.

In Canada,there is no agency that regulates advertising.

Tim Hortons has become a part of Canadian culture.

Which approach is geared to the largest possible audience?

Both Coke and Kleenex are brand names.