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    The Media of Mass Communication
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    Exam 12: Advertising
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    Which Approach Is Geared to the Largest Possible Audience
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Which Approach Is Geared to the Largest Possible Audience

Question 59

Question 59

Multiple Choice

Which approach is geared to the largest possible audience?


A) LCD
B) RBC
C) CPM
D) ASC
E) USP

Correct Answer:

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