Question 1

In 2008,online advertising was worth $1.6 billion in Canada.

Accepted Answer

A) True 
 B)False

Question 2

Which is a popular Canadian store brand?

Accepted Answer

A)  President's Choice 
B)  Kellogg's 
C)  Kleenex 
D)  Sony 
E)  Kraft 
A)  President's Choice 
B)  Kellogg's 
C)  Kleenex 
D)  Sony 
E)  Kraft

Question 3

Magazines are a good way to reach a large and diverse audience.

Accepted Answer

A) True 
 B)False

Question 4

The first printed advertisements were

Accepted Answer

A)  newspaper inserts. 
B)  flyers. 
C)  magazine ads. 
D)  newspaper ads. 
E)  posters. 
A)  newspaper inserts. 
B)  flyers. 
C)  magazine ads. 
D)  newspaper ads. 
E)  posters.

Question 5

In which mass medium is ad clutter less of an issue?

Accepted Answer

A)  Internet 
B)  Print 
C)  Television 
D)  Radio 
E)  Movies 
A)  Internet 
B)  Print 
C)  Television 
D)  Radio 
E)  Movies

Question 6

Promoting a product during a limited time period,such as advertising for school supplies in late August and September,is called __________________.

Accepted Answer

The answer of Promoting a product during a limited time...

Question 7

Dave Nichol invented store brands.

Accepted Answer

A) True 
 B)False

Question 8

Anson McKim founded the first ad agency in Canada.

Accepted Answer

A) True 
 B)False

Question 9

__________________ was a store-brand pioneer.

Accepted Answer

The answer of __________________ was a store-brand pioneer....

Question 10

What is a major advantage of advertising in newspapers?

Accepted Answer

A)  High-resolution, precise colour reproduction 
B)  The number of young adults who read newspapers 
C)  That most people carefully read colourful inserts 
D)  That ads can be updated in mid-edition as the presses are rolling 
E)  That readers are predisposed to consider the advertising seriously 
A)  High-resolution, precise colour reproduction 
B)  The number of young adults who read newspapers 
C)  That most people carefully read colourful inserts 
D)  That ads can be updated in mid-edition as the presses are rolling 
E)  That readers are predisposed to consider the advertising seriously

In 2008,online advertising was worth $1.6 billion in Canada.

Which is a popular Canadian store brand?

Magazines are a good way to reach a large and diverse audience.

The first printed advertisements were

In which mass medium is ad clutter less of an issue?

Promoting a product during a limited time period,such as advertising for school supplies in late August and September,is called __________________.

Dave Nichol invented store brands.

Anson McKim founded the first ad agency in Canada.

__________________ was a store-brand pioneer.

What is a major advantage of advertising in newspapers?

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters

Exam 12: Advertising

In 2008,online advertising was worth $1.6 billion in Canada.

Which is a popular Canadian store brand?

Magazines are a good way to reach a large and diverse audience.

The first printed advertisements were

In which mass medium is ad clutter less of an issue?

Promoting a product during a limited time period,such as advertising for school supplies in late August and September,is called __________________.

Dave Nichol invented store brands.

Anson McKim founded the first ad agency in Canada.

__________________ was a store-brand pioneer.

What is a major advantage of advertising in newspapers?

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters