Exam 13: Marketing

What is the process in which a company continuously collects and evaluates information about its external environment?

Volkswagen has been successful in targeting 35- to 55-year-old consumers with its technology-laden New Beetle. Which type of market segmentation identifies this market?

The marketing concept emphasizes a consumer orientation.

Vlad Kjinn is doing observation research when he asks people to describe how they brush their teeth.

Demography is the study of which of the following?

For a newly married man who has acquired three young children with his new bride, the selection of a vacation site would more than likely require which of the following behaviours because he has never had children before?

Which of the following is the last stage in the marketing research process?

Which of the following is the set of values, ideas, attitudes, and symbols created to shape human behaviour?

When you get a Publisher's Clearinghouse sweepstakes entry form each year, it will have your name and address typed on it in several different places. Which of the following makes this customization possible?

Shenshen Zhongxing Telecom (ZTE) is the only telecommunications company in China producing and marketing a specific inexpensive camera phone to sell to middle-class Chinese living in urban areas. Because ZTE targets a single segment within a limited geographical area, which advantage does it have?

Which of the following is most likely an example of a consumer using routine response behaviour?

Which of the following is a research method in which the investigator changes one or more variables while observing the effect of these changes on another variable?

What are a set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition?

There are numerous office supplies manufacturers. Company X concentrates on selling filing products and desktop products such as staplers and pen sets. Because Company X brand is recognized as an innovative leader in the development of filing products and desktop items, the company can be said to have which of the following advantages?

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding. Robi has mailed promotional flyers on the shampoo to all the dog groomers in the nation. He has also run ads in several different women's magazine. Which of the following strategies is described by Robi's actions?

Which of the following best describes a company with a production orientation?

Three forms of business-to-business market segmentation are demographic, geographic, and benefit.

What is the belief that a company should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer?

What is a company's ability to target and effectively serve a single segment of the market within a limited geographic area?

Which of the following is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives?