Lee Robi Has Developed a Dog Shampoo That Promotes Softer

Lee Robi has developed a dog shampoo that promotes softer fur and reduces shedding. Robi has mailed promotional flyers on the shampoo to all the dog groomers in the nation. He has also run ads in several different women's magazine. Which of the following strategies is described by Robi's actions?

A) customer value strategy
B) the marketing mix
C) production strategy
D) promotional strategy

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free