Question 1

Which of the following compositional modes for electronic media involves helping people find their way through an unfamiliar system or new subject?

Accepted Answer

A)  conversation 
B)  comments and critiques 
C)  orientations 
D)  summaries 
E)  narratives 
A)  conversation 
B)  comments and critiques 
C)  orientations 
D)  summaries 
E)  narratives

Question 2

Email

Accepted Answer

A)  should follow the convention of other business writing in formal situations. 
B)  should never be longer than one screen. 
C)  does not need to be proofread. 
D)  is the best medium for internal messages, regardless of their content. 
E)  should never include attachments, since they can harm the audience's computer. 
A)  should follow the convention of other business writing in formal situations. 
B)  should never be longer than one screen. 
C)  does not need to be proofread. 
D)  is the best medium for internal messages, regardless of their content. 
E)  should never include attachments, since they can harm the audience's computer.

Question 3

Blogs are useful tools for crisis communication.

Accepted Answer

A) True 
 B)False

Question 4

There are no important differences between instant messaging and text messaging.

Accepted Answer

A) True 
 B)False

Question 5

The subject line of an email message

Accepted Answer

A)  is rarely read by the recipient. 
B)  helps recipients decide whether or not to read the message. 
C)  should describe only the general topic of the message. 
D)  must never be longer than 3 words long. 
E)  does all of the above. 
A)  is rarely read by the recipient. 
B)  helps recipients decide whether or not to read the message. 
C)  should describe only the general topic of the message. 
D)  must never be longer than 3 words long. 
E)  does all of the above.

Question 6

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

Accepted Answer

A) True 
 B)False

Question 7

When it comes to instant messaging (IM),the three-step writing process

Accepted Answer

A)  should not be followed since it only slows things down. 
B)  is impossible to use, even for highly skilled communicators. 
C)  still applies, except for the planning step. 
D)  worsens the quality of your messages since IM is supposed to be spontaneous. 
E)  is compressed, but still helpful. 
A)  should not be followed since it only slows things down. 
B)  is impossible to use, even for highly skilled communicators. 
C)  still applies, except for the planning step. 
D)  worsens the quality of your messages since IM is supposed to be spontaneous. 
E)  is compressed, but still helpful.

Question 8

If your company draws criticism,it is best to respond promptly and honestly.

Accepted Answer

A) True 
 B)False

Question 9

Twitter is one example of a microblogging system.

Accepted Answer

A) True 
 B)False

Question 10

Compared to blogs,podcasts are

Accepted Answer

A)  much easier to edit. 
B)  more difficult to edit. 
C)  equally challenging when it comes to editing. 
D)  used only by high-tech companies. 
E)  far less effective for conveying emotion and tone. 
A)  much easier to edit. 
B)  more difficult to edit. 
C)  equally challenging when it comes to editing. 
D)  used only by high-tech companies. 
E)  far less effective for conveying emotion and tone.

Question 11

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

Accepted Answer

In podcasts,it is generally best to spea

Question 12

One of the greatest drawbacks to using podcasts in business is

Accepted Answer

A)  they require costly, specialized equipment you'll need to purchase regardless of the production quality you want. 
B)  the difficulty of finding people with good speaking voices. 
C)  the challenge listeners face when it comes to scanning back and forth to find specific parts of the message. 
D)  the high cost of distributing them. 
E)  none of the above 
A)  they require costly, specialized equipment you'll need to purchase regardless of the production quality you want. 
B)  the difficulty of finding people with good speaking voices. 
C)  the challenge listeners face when it comes to scanning back and forth to find specific parts of the message. 
D)  the high cost of distributing them. 
E)  none of the above

Question 13

Spelling,punctuation,and grammar do not matter in email; getting your message out quickly should be your only concern.

Accepted Answer

A) True 
 B)False

Question 14

Sites such as Flickr,Facebook,and YouTube are valuable for social communication,but not for business.

Accepted Answer

A) True 
 B)False

Question 15

"Viral marketing" is

Accepted Answer

A)  the unethical practice of marketing products through computer viruses. 
B)  advertising products and services related to the health-care industry. 
C)  the transmission of messages about your company and products by individuals outside your organization. 
D)  marketing that uses hostile language to "shame" consumers into purchasing goods and/or services. 
E)  none of the above. 
A)  the unethical practice of marketing products through computer viruses. 
B)  advertising products and services related to the health-care industry. 
C)  the transmission of messages about your company and products by individuals outside your organization. 
D)  marketing that uses hostile language to "shame" consumers into purchasing goods and/or services. 
E)  none of the above.

Question 16

Explain how inappropriate use of email at work can lead to legal problems.

Accepted Answer

The consequences of bad writing or poor

Question 17

Which of the following is not true of instant messaging?

Accepted Answer

A)  It allows a rapid response to urgent messages. 
B)  It is less susceptible to security and privacy problems. 
C)  It costs more than phone calls or email. 
D)  It is widely utilized in business. 
E)  It is more susceptible than email to problems with unwanted messages. 
A)  It allows a rapid response to urgent messages. 
B)  It is less susceptible to security and privacy problems. 
C)  It costs more than phone calls or email. 
D)  It is widely utilized in business. 
E)  It is more susceptible than email to problems with unwanted messages.

Question 18

Which of the following is a particularly helpful medium when you need to update content for a large audience quickly?

Accepted Answer

A)  webpage 
B)  email 
C)  instant message 
D)  podcast 
E)  blog 
A)  webpage 
B)  email 
C)  instant message 
D)  podcast 
E)  blog

Question 19

Briefly explain how reputation analysts can help companies obtain important information about clients.

Accepted Answer

Reputation analysts such as Evolve24 hav

Question 20

Although they are popular for personal use,user-generated content sites such as Flickr and YouTube generally are not useful for business communication.

Accepted Answer

A) True 
 B)False

Which of the following compositional modes for electronic media involves helping people find their way through an unfamiliar system or new subject?

Email

Blogs are useful tools for crisis communication.

There are no important differences between instant messaging and text messaging.

The subject line of an email message

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

When it comes to instant messaging (IM),the three-step writing process

If your company draws criticism,it is best to respond promptly and honestly.

Twitter is one example of a microblogging system.

Compared to blogs,podcasts are

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

One of the greatest drawbacks to using podcasts in business is

Spelling,punctuation,and grammar do not matter in email; getting your message out quickly should be your only concern.

Sites such as Flickr,Facebook,and YouTube are valuable for social communication,but not for business.

"Viral marketing" is

Explain how inappropriate use of email at work can lead to legal problems.

Which of the following is not true of instant messaging?

Which of the following is a particularly helpful medium when you need to update content for a large audience quickly?

Briefly explain how reputation analysts can help companies obtain important information about clients.

Although they are popular for personal use,user-generated content sites such as Flickr and YouTube generally are not useful for business communication.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters

Exam 7: Crafting Messages for Electronic Media

Which of the following compositional modes for electronic media involves helping people find their way through an unfamiliar system or new subject?

Email

Blogs are useful tools for crisis communication.

There are no important differences between instant messaging and text messaging.

The subject line of an email message

Because each electronic medium has unique requirements,basic communication skills do not usually transfer from one system to another.

When it comes to instant messaging (IM),the three-step writing process

If your company draws criticism,it is best to respond promptly and honestly.

Twitter is one example of a microblogging system.

Compared to blogs,podcasts are

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

One of the greatest drawbacks to using podcasts in business is

Spelling,punctuation,and grammar do not matter in email; getting your message out quickly should be your only concern.

Sites such as Flickr,Facebook,and YouTube are valuable for social communication,but not for business.

"Viral marketing" is

Explain how inappropriate use of email at work can lead to legal problems.

Which of the following is not true of instant messaging?

Which of the following is a particularly helpful medium when you need to update content for a large audience quickly?

Briefly explain how reputation analysts can help companies obtain important information about clients.

Although they are popular for personal use,user-generated content sites such as Flickr and YouTube generally are not useful for business communication.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters