Question 1

Avatars are

Accepted Answer

A)  special chat rooms that strictly limit what can be said. 
B)  harmful spyware programs that help companies gather personal information on their customers. 
C)  used to create a more sociable experience for shoppers on websites. 
D)  items that are exactly the same for everyone. 
E)  unexpected objections raised by the audience in response to a persuasive message. 
A)  special chat rooms that strictly limit what can be said. 
B)  harmful spyware programs that help companies gather personal information on their customers. 
C)  used to create a more sociable experience for shoppers on websites. 
D)  items that are exactly the same for everyone. 
E)  unexpected objections raised by the audience in response to a persuasive message. C

Question 2

Suggesting that readers have made poor choices in the past

Accepted Answer

A)  is helpful in sales messages, but not other persuasive messages. 
B)  is effective in persuasive messages, as long as you are subtle. 
C)  works well if you are trying to convince someone to make a large purchase. 
D)  can inadvertently insult your audience, reducing the effectiveness of your persuasive message. 
E)  makes them more likely to accept your argument, as long as you are blunt and forceful. 
A)  is helpful in sales messages, but not other persuasive messages. 
B)  is effective in persuasive messages, as long as you are subtle. 
C)  works well if you are trying to convince someone to make a large purchase. 
D)  can inadvertently insult your audience, reducing the effectiveness of your persuasive message. 
E)  makes them more likely to accept your argument, as long as you are blunt and forceful. D

Question 3

Deductive reasoning moves from specific evidence to a general conclusion.

Accepted Answer

A) True 
 B)False  False

Question 4

When it comes to persuasive messages,the direct approach

Accepted Answer

A)  is rarely used. 
B)  is often preferable when you know your audience is likely to agree with you. 
C)  is used only by top management. 
D)  does not require inclusion of justifications or explanations. 
E)  is a sign that the writer lacks confidence. 
A)  is rarely used. 
B)  is often preferable when you know your audience is likely to agree with you. 
C)  is used only by top management. 
D)  does not require inclusion of justifications or explanations. 
E)  is a sign that the writer lacks confidence.

Question 5

The interest section of a persuasive letter provides details on how the message is relevant to the audience.

Accepted Answer

A) True 
 B)False

Question 6

Briefly define persuasion.

Accepted Answer

Persuasion is the process of changing an

Question 7

In developing persuasive messages,you should avoid the use of metaphors,as they will only confuse the reader.

Accepted Answer

A) True 
 B)False

Question 8

When writing a persuasive claim letter,you should

Accepted Answer

A)  assume that the other person has no interest in helping you. 
B)  use a confident and positive tone. 
C)  mention as many additional complaints as possible about the company. 
D)  say you have already contacted an attorney (even if you really haven't). 
E)  repeatedly say how disappointed you are in the company. 
A)  assume that the other person has no interest in helping you. 
B)  use a confident and positive tone. 
C)  mention as many additional complaints as possible about the company. 
D)  say you have already contacted an attorney (even if you really haven't). 
E)  repeatedly say how disappointed you are in the company.

Question 9

Personality,lifestyle,and attitudes are assessed through

Accepted Answer

A)  demographic surveys. 
B)  psychographic studies. 
C)  inkblot tests. 
D)  examinations of census data. 
E)  none of the above. 
A)  demographic surveys. 
B)  psychographic studies. 
C)  inkblot tests. 
D)  examinations of census data. 
E)  none of the above.

Question 10

AIDA stands for

Accepted Answer

A)  appeal, indirect, direct, action. 
B)  anticipate inquiry in doing adjustments. 
C)  assume, insist, describe, act. 
D)  attention, interest, desire, action. 
E)  assess, inform, decide, act. 
A)  appeal, indirect, direct, action. 
B)  anticipate inquiry in doing adjustments. 
C)  assume, insist, describe, act. 
D)  attention, interest, desire, action. 
E)  assess, inform, decide, act.

Question 11

Most persuasive messages combine

Accepted Answer

A)  truth and falsehood. 
B)  current and very old evidence. 
C)  logical and emotional factors. 
D)  many major points all at once. 
E)  multiple questions into one. 
A)  truth and falsehood. 
B)  current and very old evidence. 
C)  logical and emotional factors. 
D)  many major points all at once. 
E)  multiple questions into one.

Question 12

When preparing a persuasive request,it is vital to

Accepted Answer

A)  show that you understand and respect the audience's concerns. 
B)  emphasize how you will benefit if the request is fulfilled. 
C)  emphasize the negative consequences of not complying with the request. 
D)  suggest that there are no other alternatives, even when there are. 
E)  show readers that you are not overly concerned about their objections. 
A)  show that you understand and respect the audience's concerns. 
B)  emphasize how you will benefit if the request is fulfilled. 
C)  emphasize the negative consequences of not complying with the request. 
D)  suggest that there are no other alternatives, even when there are. 
E)  show readers that you are not overly concerned about their objections.

Question 13

In a marketing or sales message,product claims should be supported

Accepted Answer

A)  primarily by testimonials from satisfied customers. 
B)  primarily by statistics from scientific studies of the product. 
C)  primarily by background information on the company selling the product. 
D)  by relevant, compelling information-often of many different types. 
E)  best by emotional appeals. 
A)  primarily by testimonials from satisfied customers. 
B)  primarily by statistics from scientific studies of the product. 
C)  primarily by background information on the company selling the product. 
D)  by relevant, compelling information-often of many different types. 
E)  best by emotional appeals.

Question 14

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not an example of demographic information?

Accepted Answer

A)  Age 
B)  Occupation 
C)  Lifestyle 
D)  Income 
E)  Education 
A)  Age 
B)  Occupation 
C)  Lifestyle 
D)  Income 
E)  Education

Question 16

The secret to a successful action phase in the AIDA model is

Accepted Answer

A)  getting readers to change their minds. 
B)  increasing the audience's awareness of your product or service. 
C)  emphasizing how taking the action you propose will benefit the audience. 
D)  creating a win-lose situation, with you as the winner. 
E)  telling the audience they should be ashamed for not having thought of this on their own. 
A)  getting readers to change their minds. 
B)  increasing the audience's awareness of your product or service. 
C)  emphasizing how taking the action you propose will benefit the audience. 
D)  creating a win-lose situation, with you as the winner. 
E)  telling the audience they should be ashamed for not having thought of this on their own.

Question 17

An analogy lets you

Accepted Answer

A)  reason from one specific piece of evidence to another specific piece of evidence. 
B)  reason from specific evidence to a general conclusion. 
C)  reason from a generalization to a specific conclusion. 
D)  make generalizations without backing them up. 
E)  do all of the above. 
A)  reason from one specific piece of evidence to another specific piece of evidence. 
B)  reason from specific evidence to a general conclusion. 
C)  reason from a generalization to a specific conclusion. 
D)  make generalizations without backing them up. 
E)  do all of the above.

Question 18

Using polite language in business-related persuasive messages weakens your argument and reduces your chance of success.

Accepted Answer

A) True 
 B)False

Question 19

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following would not be an effective technique for gaining audience attention in sales messages?

Accepted Answer

A)  Stating your product's strongest benefit. 
B)  Emphasizing how badly you need to make some sales. 
C)  Explaining how your product offers a solution to a problem. 
D)  Promising savings. 
E)  Giving insider information. 
A)  Stating your product's strongest benefit. 
B)  Emphasizing how badly you need to make some sales. 
C)  Explaining how your product offers a solution to a problem. 
D)  Promising savings. 
E)  Giving insider information.

Avatars are

Suggesting that readers have made poor choices in the past

Deductive reasoning moves from specific evidence to a general conclusion.

When it comes to persuasive messages,the direct approach

The interest section of a persuasive letter provides details on how the message is relevant to the audience.

Briefly define persuasion.

In developing persuasive messages,you should avoid the use of metaphors,as they will only confuse the reader.

When writing a persuasive claim letter,you should

Personality,lifestyle,and attitudes are assessed through

AIDA stands for

Most persuasive messages combine

When preparing a persuasive request,it is vital to

In a marketing or sales message,product claims should be supported

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

Which of the following is not an example of demographic information?

The secret to a successful action phase in the AIDA model is

An analogy lets you

Using polite language in business-related persuasive messages weakens your argument and reduces your chance of success.

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Which of the following would not be an effective technique for gaining audience attention in sales messages?

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters

Exam 10: Writing Persuasive Messages

Avatars are

Suggesting that readers have made poor choices in the past

Deductive reasoning moves from specific evidence to a general conclusion.

When it comes to persuasive messages,the direct approach

The interest section of a persuasive letter provides details on how the message is relevant to the audience.

Briefly define persuasion.

In developing persuasive messages,you should avoid the use of metaphors,as they will only confuse the reader.

When writing a persuasive claim letter,you should

Personality,lifestyle,and attitudes are assessed through

AIDA stands for

Most persuasive messages combine

When preparing a persuasive request,it is vital to

In a marketing or sales message,product claims should be supported

Because promotional messages are not legally binding contracts in most states,it is usually acceptable to imply offers or promises you cannot deliver.

Which of the following is not an example of demographic information?

The secret to a successful action phase in the AIDA model is

An analogy lets you

Using polite language in business-related persuasive messages weakens your argument and reduces your chance of success.

Demographic information includes people's psychological characteristics,such as personality,attitudes,and lifestyle.

Which of the following would not be an effective technique for gaining audience attention in sales messages?

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters