Exam 10: Writing Persuasive Messages

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If a supervisor approaches a worker who consistently arrives late by saying,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

(Multiple Choice)

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Question 21

In marketing and sales messages,what is the primary difference between selling points and benefits?

(Multiple Choice)

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Question 22

If you possess little authority in your organization,the direct approach will generally be best for the persuasive messages you send.

(True/False)

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Question 23

Persuasive messages often follow a specialized four-phase format called the ________ model.

(Short Answer)

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Question 24

If you expect a hostile audience,you should be careful to present all sides of an issue before making the case for your own argument.

(True/False)

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Question 25

Regardless of the audience's specific needs,if your product is good and your message is clear,you will likely persuade them to make a purchase.

(True/False)

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Question 26

The AIDA model for persuasive messages works only with the indirect approach.

(True/False)

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Question 27

The primary difference between a marketing message and a sales message is

(Multiple Choice)

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Question 28

The primary purpose of the desire section of a persuasive message is to get the audience to keep reading (or listening)to your message.

(True/False)

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Question 29

Causation and correlation

(Multiple Choice)

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Question 30

In general,the best persuasive messages ________ the audience's potential resistance.

(Multiple Choice)

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Question 31

The best way to persuade an audience to do something is to

(Multiple Choice)

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Question 32

Most persuasive messages combine logical and emotional appeals.

(True/False)

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Question 33

Successful marketing and sales messages match the product's distinguishing benefit to the audience's primary needs or emotional concerns.

(True/False)

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Question 34

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

(Multiple Choice)

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Question 35

One of the best ways to gain credibility for your message is to support it with objective evidence.

(True/False)

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Question 36

Explain how to balance emotional appeals and logical appeals in persuasive business messages.

(Essay)

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Question 37

When using the AIDA approach to persuasion,which of the following would be the best opening to your message?

(Multiple Choice)

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Question 38

Which of the following would be the best wording in a marketing or sales message?

(Multiple Choice)

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Question 39

Briefly explain the difference between selling points and benefits,and then give an example of each.

(Essay)

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Question 40

Showing 21 - 40 of 100

If a supervisor approaches a worker who consistently arrives late by saying,"I know you don't want to have your pay docked," the supervisor is addressing the worker's need for

In marketing and sales messages,what is the primary difference between selling points and benefits?

If you possess little authority in your organization,the direct approach will generally be best for the persuasive messages you send.

Persuasive messages often follow a specialized four-phase format called the ________ model.

If you expect a hostile audience,you should be careful to present all sides of an issue before making the case for your own argument.

Regardless of the audience's specific needs,if your product is good and your message is clear,you will likely persuade them to make a purchase.

The AIDA model for persuasive messages works only with the indirect approach.

The primary difference between a marketing message and a sales message is

The primary purpose of the desire section of a persuasive message is to get the audience to keep reading (or listening)to your message.

Causation and correlation

In general,the best persuasive messages ________ the audience's potential resistance.

The best way to persuade an audience to do something is to

Most persuasive messages combine logical and emotional appeals.

Successful marketing and sales messages match the product's distinguishing benefit to the audience's primary needs or emotional concerns.

If you can't be sure which medium will be best to convey your persuasive message to a diverse audience,you should

One of the best ways to gain credibility for your message is to support it with objective evidence.

Explain how to balance emotional appeals and logical appeals in persuasive business messages.

When using the AIDA approach to persuasion,which of the following would be the best opening to your message?

Which of the following would be the best wording in a marketing or sales message?

Briefly explain the difference between selling points and benefits,and then give an example of each.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

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