Question 1

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

Accepted Answer

Demographics (the age,gender,occupation,

Question 2

Using polite language in persuasive messages

Accepted Answer

A)  enhances the effectiveness of your arguments. 
B)  is less effective than an aggressive "hard sell." 
C)  shows a lack of confidence, and should be avoided. 
D)  is effective only with external audiences. 
E)  is helpful in the body, but not in the opening or close. 
A)  enhances the effectiveness of your arguments. 
B)  is less effective than an aggressive "hard sell." 
C)  shows a lack of confidence, and should be avoided. 
D)  is effective only with external audiences. 
E)  is helpful in the body, but not in the opening or close.

Question 3

When is it a good idea to use the direct approach for persuasive messages?

Accepted Answer

Using the direct approach for persuasive

Question 4

Describe each of the four phases of the AIDA model for persuasive messages.

Accepted Answer

Answer in advance questions that your au

Question 5

Differences in organizational culture

Accepted Answer

A)  are not important when it comes to writing persuasive messages. 
B)  can profoundly affect the success of a persuasive message. 
C)  are important when addressing international audiences, but not those in the U.S. 
D)  are so complex that no one can truly understand them. 
E)  are important to consider for negative messages, but not for persuasive messages. 
A)  are not important when it comes to writing persuasive messages. 
B)  can profoundly affect the success of a persuasive message. 
C)  are important when addressing international audiences, but not those in the U.S. 
D)  are so complex that no one can truly understand them. 
E)  are important to consider for negative messages, but not for persuasive messages.

Question 6

When using the AIDA approach to persuasion,the closing should

Accepted Answer

A)  urge the audience to take the action you are requesting. 
B)  provide additional evidence and detail not covered in the desire section. 
C)  explain the steps needed to implement your ideas. 
D)  warn the audience that bad things will happen if they don't listen to you. 
E)  do all of the above. 
A)  urge the audience to take the action you are requesting. 
B)  provide additional evidence and detail not covered in the desire section. 
C)  explain the steps needed to implement your ideas. 
D)  warn the audience that bad things will happen if they don't listen to you. 
E)  do all of the above.

Question 7

The purpose of the interest section of a persuasive message is to

Accepted Answer

A)  capture attention. 
B)  explain the relevance of your message to your audience. 
C)  increase the audience's desire to take the action recommended in the message. 
D)  get the reader to act immediately. 
E)  coax the audience into thinking what you're about to say is insignificant. 
A)  capture attention. 
B)  explain the relevance of your message to your audience. 
C)  increase the audience's desire to take the action recommended in the message. 
D)  get the reader to act immediately. 
E)  coax the audience into thinking what you're about to say is insignificant.

Question 8

________ include information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

Accepted Answer

Psychographics
Explanation: Psychographi

Question 9

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

Accepted Answer

A) True 
 B)False

Question 10

To devise an effective persuasive message,you need to analyze audience members and then appeal to their desires and interests.

Accepted Answer

A) True 
 B)False

Question 11

What does AIDA stand for?

Accepted Answer

Attention,Interest,Desire,and Action.
Ex

Question 12

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

Accepted Answer

A) True 
 B)False

Question 13

In marketing and sales messages,the best way to handle potential objections is to

Accepted Answer

A)  avoid mentioning them. 
B)  identify them up front and try to address as many as you can. 
C)  explain why the objections aren't really important. 
D)  suggest that anyone who has them simply needs to do more research. 
E)  imply that they stem from remarkable ignorance. 
A)  avoid mentioning them. 
B)  identify them up front and try to address as many as you can. 
C)  explain why the objections aren't really important. 
D)  suggest that anyone who has them simply needs to do more research. 
E)  imply that they stem from remarkable ignorance.

Question 14

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Accepted Answer

A more effective subject line would be s

Question 15

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

Accepted Answer

In many states,marketing and sales messa

Question 16

In persuasive messages,limiting your scope

Accepted Answer

A)  is less important than in other types of messages. 
B)  reduces the likelihood that your audience will be convinced. 
C)  is critical if your audience is to understand and accept your position. 
D)  is unnecessary, since audiences expect these messages to be long. 
E)  can reduce the effectiveness of your argument. 
A)  is less important than in other types of messages. 
B)  reduces the likelihood that your audience will be convinced. 
C)  is critical if your audience is to understand and accept your position. 
D)  is unnecessary, since audiences expect these messages to be long. 
E)  can reduce the effectiveness of your argument.

Question 17

An ethical persuasive argument

Accepted Answer

A)  is a contradiction in terms. 
B)  focuses on how the audience's actions will benefit the sender. 
C)  includes any evidence the sender can come up with, whether or not it's relevant. 
D)  influences audience members by providing information that allows them freedom to choose. 
E)  requires admitting up front that you stand to gain a lot if the audience complies. 
A)  is a contradiction in terms. 
B)  focuses on how the audience's actions will benefit the sender. 
C)  includes any evidence the sender can come up with, whether or not it's relevant. 
D)  influences audience members by providing information that allows them freedom to choose. 
E)  requires admitting up front that you stand to gain a lot if the audience complies.

Question 18

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Accepted Answer

A) True 
 B)False

Question 19

Addressing alternative positions in a persuasive message

Accepted Answer

A)  enhances your credibility and can strengthen your argument. 
B)  weakens your argument, unless you use an aggressive tone. 
C)  shows that you lack confidence in your opinions. 
D)  is effective only with controversial subjects. 
E)  requires that you use the direct approach. 
A)  enhances your credibility and can strengthen your argument. 
B)  weakens your argument, unless you use an aggressive tone. 
C)  shows that you lack confidence in your opinions. 
D)  is effective only with controversial subjects. 
E)  requires that you use the direct approach.

Question 20

In marketing and sales messages,you can deemphasize the price of your product by

Accepted Answer

A)  mentioning it in the middle of a paragraph after you've presented benefits and selling points. 
B)  stating it right at the beginning. 
C)  commenting on how wealthy your readers probably are. 
D)  simply saying the benefits outweigh the costs. 
E)  doing all of the above. 
A)  mentioning it in the middle of a paragraph after you've presented benefits and selling points. 
B)  stating it right at the beginning. 
C)  commenting on how wealthy your readers probably are. 
D)  simply saying the benefits outweigh the costs. 
E)  doing all of the above.

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

Using polite language in persuasive messages

When is it a good idea to use the direct approach for persuasive messages?

Describe each of the four phases of the AIDA model for persuasive messages.

Differences in organizational culture

When using the AIDA approach to persuasion,the closing should

The purpose of the interest section of a persuasive message is to

________ include information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

To devise an effective persuasive message,you need to analyze audience members and then appeal to their desires and interests.

What does AIDA stand for?

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

In marketing and sales messages,the best way to handle potential objections is to

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

In persuasive messages,limiting your scope

An ethical persuasive argument

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Addressing alternative positions in a persuasive message

In marketing and sales messages,you can deemphasize the price of your product by

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters

Exam 10: Writing Persuasive Messages

In preparing to write persuasive messages,what two types of information are vital to assess the needs of your audience?

Using polite language in persuasive messages

When is it a good idea to use the direct approach for persuasive messages?

Describe each of the four phases of the AIDA model for persuasive messages.

Differences in organizational culture

When using the AIDA approach to persuasion,the closing should

The purpose of the interest section of a persuasive message is to

________ include information about an individual's personality,attitudes,lifestyle,and other psychological characteristics.

The AIDA model can be used with both the direct and indirect approaches for persuasive messages.

To devise an effective persuasive message,you need to analyze audience members and then appeal to their desires and interests.

What does AIDA stand for?

Successful professionals understand that persuasion is the attempt to get your audience to make the choices you want them to make-even if those choices are not in their best interest.

In marketing and sales messages,the best way to handle potential objections is to

Rewrite the following email subject line to make it more interesting without revealing the main idea: "The case for switching to new medical insurance provider."

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?

In persuasive messages,limiting your scope

An ethical persuasive argument

When writing persuasive messages,one should be careful not to mix emotional and logical appeals.

Addressing alternative positions in a persuasive message

In marketing and sales messages,you can deemphasize the price of your product by

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters