Multiple Choice
In a marketing or sales message,product claims should be supported
A) primarily by testimonials from satisfied customers.
B) primarily by statistics from scientific studies of the product.
C) primarily by background information on the company selling the product.
D) by relevant, compelling information-often of many different types.
E) best by emotional appeals.
Correct Answer:
Verified
Correct Answer:
Verified
Q8: When writing a persuasive claim letter,you should<br>A)
Q9: Personality,lifestyle,and attitudes are assessed through<br>A) demographic surveys.<br>B)
Q10: AIDA stands for<br>A) appeal, indirect, direct, action.<br>B)
Q11: Most persuasive messages combine<br>A) truth and falsehood.<br>B)
Q12: When preparing a persuasive request,it is vital
Q15: Which of the following is not an
Q16: The secret to a successful action phase
Q17: An analogy lets you<br>A) reason from one
Q23: Using polite language in business-related persuasive messages
Q39: Because promotional messages are not legally binding