Question 1

Websites specifically designed to pool the inputs of multiple users in order to benefit the community as a whole are known as ________ websites.

Accepted Answer

A)  hidden 
B)  open 
C)  user-friendly 
D)  community participation 
E)  open-source 
A)  hidden 
B)  open 
C)  user-friendly 
D)  community participation 
E)  open-source

Question 2

When it comes to monitoring incoming and outgoing email,

Accepted Answer

A)  most companies do not make the effort. 
B)  only about 10 percent of U.S. employers do it. 
C)  most employers view it as an invasion of employee privacy. 
D)  many employers do so, either with software, security staff, or both. 
E)  federal law strictly prohibits companies from doing it. 
A)  most companies do not make the effort. 
B)  only about 10 percent of U.S. employers do it. 
C)  most employers view it as an invasion of employee privacy. 
D)  many employers do so, either with software, security staff, or both. 
E)  federal law strictly prohibits companies from doing it.

Question 3

Give at least three examples of how podcasts could replace more traditional message formats in business.

Accepted Answer

Not AnswerReal estate agents could recor

Question 4

Explain how to apply the three-step writing process to instant messages.

Accepted Answer

Although instant messages are often conc

Question 5

When creating content for social media,

Accepted Answer

A)  to reach a wide audience, you should write as informally as possible. 
B)  treat every message as a sales pitch. 
C)  write catchy headlines that play on words. 
D)  don't hide from criticism: take the opportunity to correct misinformation. 
E)  use plenty of jargon-even if your audience is not likely to understand it-so everyone will know you are an insider. 
A)  to reach a wide audience, you should write as informally as possible. 
B)  treat every message as a sales pitch. 
C)  write catchy headlines that play on words. 
D)  don't hide from criticism: take the opportunity to correct misinformation. 
E)  use plenty of jargon-even if your audience is not likely to understand it-so everyone will know you are an insider.

Question 6

Creating effective social media content in business means taking every opportunity to promote your company's products.

Accepted Answer

A) True 
 B)False

Question 7

When it comes to writing messages in today's business environment,

Accepted Answer

A)  printed letters are obsolete. 
B)  printed letters are still used for external communication. 
C)  email has completely replaced printed memos for all internal communication. 
D)  printed letters are used primarily for negative messages. 
E)  printed documents are considered highly informal. 
A)  printed letters are obsolete. 
B)  printed letters are still used for external communication. 
C)  email has completely replaced printed memos for all internal communication. 
D)  printed letters are used primarily for negative messages. 
E)  printed documents are considered highly informal.

Question 8

Because many email programs display the first few words or lines of incoming messages,you should

Accepted Answer

A)  be vague in your first sentence, to entice the reader to open the message. 
B)  leave several blank lines at the beginning of each message. 
C)  treat the first sentence of the message as an extension of your subject line. 
D)  use phrases such as "MUST READ" in your first sentence. 
E)  try to limit all email messages to a single sentence. 
A)  be vague in your first sentence, to entice the reader to open the message. 
B)  leave several blank lines at the beginning of each message. 
C)  treat the first sentence of the message as an extension of your subject line. 
D)  use phrases such as "MUST READ" in your first sentence. 
E)  try to limit all email messages to a single sentence.

Question 9

Advantages of using IM rather than email include its

Accepted Answer

A)  ability to completely eliminate the equivalent of "junk mail." 
B)  availability on a wide range of devices. 
C)  ability to mimic conversations. 
D)  ability to convey tone more effectively. 
E)  all of the above. 
A)  ability to completely eliminate the equivalent of "junk mail." 
B)  availability on a wide range of devices. 
C)  ability to mimic conversations. 
D)  ability to convey tone more effectively. 
E)  all of the above.

Question 10

If a customer uses the comment feature to criticize the content of your business blog,

Accepted Answer

A)  you should respond promptly and honestly. 
B)  ignore it unless the critic is incorrect. 
C)  post it, and follow with a blog entry to show your audience that it will not be tolerated. 
D)  you should immediately shut the blog down to avoid potential harm to your reputation. 
E)  do none of the above. 
A)  you should respond promptly and honestly. 
B)  ignore it unless the critic is incorrect. 
C)  post it, and follow with a blog entry to show your audience that it will not be tolerated. 
D)  you should immediately shut the blog down to avoid potential harm to your reputation. 
E)  do none of the above.

Question 11

SMS stands for

Accepted Answer

A)  standard mobile subscription. 
B)  substitute messaging server. 
C)  short messaging service. 
D)  standalone mail system. 
E)  secure monitoring service. 
A)  standard mobile subscription. 
B)  substitute messaging server. 
C)  short messaging service. 
D)  standalone mail system. 
E)  secure monitoring service.

Question 12

Briefly explain the differences among user-generated content sites,community Q&A sites,and community participation websites.

Accepted Answer

Finally,community participation websites

Question 13

What is viral marketing?

Accepted Answer

Viral marketing refers to spreading the

Question 14

Email etiquette requires that writers do all of the following except

Accepted Answer

A)  make sure every email they send is absolutely necessary. 
B)  respect the chain of command. 
C)  be careful to keep their emotions in check when composing messages. 
D)  mark all emails as "urgent" to make sure they are read. 
E)  use an email signature file to give recipients your contact information. 
A)  make sure every email they send is absolutely necessary. 
B)  respect the chain of command. 
C)  be careful to keep their emotions in check when composing messages. 
D)  mark all emails as "urgent" to make sure they are read. 
E)  use an email signature file to give recipients your contact information.

Question 15

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

Accepted Answer

A)  blogs 
B)  instant messaging 
C)  email 
D)  text messaging 
E)  podcasts 
A)  blogs 
B)  instant messaging 
C)  email 
D)  text messaging 
E)  podcasts

Question 16

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

Accepted Answer

A)  planning 
B)  writing 
C)  completing 
D)  transcribing 
E)  There are no significant differences. 
A)  planning 
B)  writing 
C)  completing 
D)  transcribing 
E)  There are no significant differences.

Question 17

Which of the following would be the most effective headline for a new posting on a business blog?

Accepted Answer

A)  You Might Already Know It, But ... 
B)  Random Thoughts From My Addled Brain 
C)  Things We Thought You Needed to Know 
D)  Seven Reasons To Switch Your Smartphone Carrier 
E)  Our New Products: A Brief Overview 
A)  You Might Already Know It, But ... 
B)  Random Thoughts From My Addled Brain 
C)  Things We Thought You Needed to Know 
D)  Seven Reasons To Switch Your Smartphone Carrier 
E)  Our New Products: A Brief Overview

Question 18

Email hygiene refers to

Accepted Answer

A)  the absence of slang and informal language in email messages. 
B)  a nationwide movement to do away with information overload. 
C)  all the efforts companies make to keep email clean and safe. 
D)  refraining from using foul language in email. 
E)  software that scans email messages for misspelled addresses. 
A)  the absence of slang and informal language in email messages. 
B)  a nationwide movement to do away with information overload. 
C)  all the efforts companies make to keep email clean and safe. 
D)  refraining from using foul language in email. 
E)  software that scans email messages for misspelled addresses.

Question 19

One important element of basic email etiquette is to

Accepted Answer

A)  respect the chain of command. 
B)  use bullets and lists. 
C)  include headings on all emails. 
D)  capture your readers' attention. 
E)  send all messages prior to 12:00 noon on weekdays. 
A)  respect the chain of command. 
B)  use bullets and lists. 
C)  include headings on all emails. 
D)  capture your readers' attention. 
E)  send all messages prior to 12:00 noon on weekdays.

Question 20

It is illegal for your company to open and read email you send and receive at work.

Accepted Answer

A) True 
 B)False

Websites specifically designed to pool the inputs of multiple users in order to benefit the community as a whole are known as ________ websites.

When it comes to monitoring incoming and outgoing email,

Give at least three examples of how podcasts could replace more traditional message formats in business.

Explain how to apply the three-step writing process to instant messages.

When creating content for social media,

Creating effective social media content in business means taking every opportunity to promote your company's products.

When it comes to writing messages in today's business environment,

Because many email programs display the first few words or lines of incoming messages,you should

Advantages of using IM rather than email include its

If a customer uses the comment feature to criticize the content of your business blog,

SMS stands for

Briefly explain the differences among user-generated content sites,community Q&A sites,and community participation websites.

What is viral marketing?

Email etiquette requires that writers do all of the following except

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

Which of the following would be the most effective headline for a new posting on a business blog?

Email hygiene refers to

One important element of basic email etiquette is to

It is illegal for your company to open and read email you send and receive at work.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters

Exam 7: Crafting Messages for Electronic Media

Websites specifically designed to pool the inputs of multiple users in order to benefit the community as a whole are known as ________ websites.

When it comes to monitoring incoming and outgoing email,

Give at least three examples of how podcasts could replace more traditional message formats in business.

Explain how to apply the three-step writing process to instant messages.

When creating content for social media,

Creating effective social media content in business means taking every opportunity to promote your company's products.

When it comes to writing messages in today's business environment,

Because many email programs display the first few words or lines of incoming messages,you should

Advantages of using IM rather than email include its

If a customer uses the comment feature to criticize the content of your business blog,

SMS stands for

Briefly explain the differences among user-generated content sites,community Q&A sites,and community participation websites.

What is viral marketing?

Email etiquette requires that writers do all of the following except

Many companies are now using ________ to replace or supplement some conference calls,training courses,and other communication activities.

In terms of the three-step writing process,podcasts differ mostly from written messages in the ________ step.

Which of the following would be the most effective headline for a new posting on a business blog?

Email hygiene refers to

One important element of basic email etiquette is to

It is illegal for your company to open and read email you send and receive at work.

Achieving Success Through Effective Business Communication

Mastering Team Skills and Interpersonal Communication

Communicating in a World of Diversity

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Planning Reports and Proposals

Writing Reports and Proposals

Completing Reports and Proposals

Designing and Delivering Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Format and Layout of Business Documents

Documentation of Report Sources

Handbook of Grammar, Mechanics, and Usage

Filters