Question 1

It is important not to make changes to a social media plan once it has begun.

Accepted Answer

A) True 
 B)False

Question 2

A podcast can be considered a social community.

Accepted Answer

A) True 
 B)False

Question 3

What is inbound marketing? Describe at least four areas of online marketing. Which of these would help a new start-up company and why?

Accepted Answer

Inbound marketing is a strategy that foc

Question 4

Why is green IT important?

Accepted Answer

Green IT, or green information technolog

Question 5

Standard & Poor's Web site is an example of a brokerage e-business model.

Accepted Answer

A) True 
 B)False

Question 6

Describe the internal and external forces that affect e-business.

Accepted Answer

Internal forces that affect e-business i

Question 7

Describe some of the ethical and social responsibilities that a business has when doing business through the Internet.

Accepted Answer

When doing business through the Internet

Question 8

Ashley wants to increase the profits of her e-business. What two ways can she accomplish her goal of increasing profits?

Accepted Answer

A)  Cutting back on expenses and increasing sales 
B)  Increasing the number of employees and increasing sales 
C)  Increasing good expenses and decreasing bad expenses 
D)  Expanding her Web site and increasing her inventory 
E)  Hiring more employees and decreasing costs 
A)  Cutting back on expenses and increasing sales 
B)  Increasing the number of employees and increasing sales 
C)  Increasing good expenses and decreasing bad expenses 
D)  Expanding her Web site and increasing her inventory 
E)  Hiring more employees and decreasing costs

Question 9

Green IT refers to a company's activities that support and sustain a healthy planet.

Accepted Answer

A) True 
 B)False

Question 10

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc. Which of the following would not have been a disadvantage for ASI?

Accepted Answer

A)  Users must have Internet access. 
B)  The Internet requires specialized knowledge to use. 
C)  The Internet is a less desirable means of communication compared to direct communication. 
D)  Promotional efforts may be annoying. 
E)  The Internet is an expensive method of promoting the firm. 
A)  Users must have Internet access. 
B)  The Internet requires specialized knowledge to use. 
C)  The Internet is a less desirable means of communication compared to direct communication. 
D)  Promotional efforts may be annoying. 
E)  The Internet is an expensive method of promoting the firm.

Question 11

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc. Amanda's interaction with ASI is an a example of

Accepted Answer

A)  B2B. 
B)  B2C 
C)  business to supplier 
D)  business to customer 
E)  business to client 
A)  B2B. 
B)  B2C 
C)  business to supplier 
D)  business to customer 
E)  business to client

Question 12

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Accepted Answer

A) True 
 B)False

Question 13

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

Accepted Answer

A)  profitability. 
B)  expenses. 
C)  goals. 
D)  the mission. 
E)  objectives. 
A)  profitability. 
B)  expenses. 
C)  goals. 
D)  the mission. 
E)  objectives.

Question 14

With ____, community members are the editors and gatekeepers of the content of a site.

Accepted Answer

A)  wikis 
B)  podcast 
C)  forums 
D)  blogs 
E)  media sharing 
A)  wikis 
B)  podcast 
C)  forums 
D)  blogs 
E)  media sharing

Question 15

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Accepted Answer

A) True 
 B)False

Question 16

Number of fans and number of likes are typical measurements for

Accepted Answer

A)  YouTube. 
B)  Facebook. 
C)  Twitter. 
D)  Pinterest. 
E)  LinkedIn. 
A)  YouTube. 
B)  Facebook. 
C)  Twitter. 
D)  Pinterest. 
E)  LinkedIn.

Question 17

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Accepted Answer

A) True 
 B)False

Question 18

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

Accepted Answer

A) True 
 B)False

Question 19

A wiki is an online collaborative working space.

Accepted Answer

A) True 
 B)False

Exam 16: Social Media, E-Business, and Accounting

It is important not to make changes to a social media plan once it has begun.

A podcast can be considered a social community.

What is inbound marketing? Describe at least four areas of online marketing. Which of these would help a new start-up company and why?

Why is green IT important?

Standard & Poor's Web site is an example of a brokerage e-business model.

Describe the internal and external forces that affect e-business.

Describe some of the ethical and social responsibilities that a business has when doing business through the Internet.

Ashley wants to increase the profits of her e-business. What two ways can she accomplish her goal of increasing profits?

Green IT refers to a company's activities that support and sustain a healthy planet.

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with

With ____, community members are the editors and gatekeepers of the content of a site.

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Number of fans and number of likes are typical measurements for

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Crowdsourcing involves outsourcing tasks to another business--most often a business overseas.

A wiki is an online collaborative working space.

Exploring the World of Business and Economics

A: Being Ethical and Socially Responsible

B: Being Ethical and Socially Responsible

A: Exploring Global Business

B: Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Building Customer Relationships Through Effective Marketing

A: Creating and Pricing Products That Satisfy Customers

B: Creating and Pricing Products That Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Using Management and Accounting Information

Understanding Money, Banking, and Credit

Mastering Financial Management

A: Understanding Personal Finances and Investments

B: Understanding Personal Finances and Investments

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