Exam 16: Social Media, E-Business, and Accounting

LinkedIn is considered one of the top four social networking sites used by business.

Which of the types of resources needed for an e-business is Storybook.com most likely to receive from an investor?

The two types of social media measurement are objective and subjective.

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

Reading comments on social media sites about companies or products rarely offers valid insight into how consumers are reacting to products or services.

Webinars are a social media tool used most often to sell to other businesses.

Which of the following is most like a radio show that could be distributed through the Web?

____ read online forums, read blogs, and listen to podcasts.

Bit Torrent is an example of ____ model.

Which of the following can be most closely associated with "outsourcing tasks"?

A firm's information database and available financing would be considered internal forces that affect the development of e-business.

"Digital natives" have typically grown up with technology and are comfortable sharing information about themselves.

Describe the two primary models of e-business.

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Moving Walmart customers away from shopping at the real stores and onto the Walmart Web site instead is always desirable for the firm.

McDonald's and Burger King share a similar ____ because they offer about the same products and need about the same type of employees.

Are social media measurements always quantitative? Support your answer.

Even if a business's core customers do not use social media and social networking sites, businesses should still be devoting major resources to developing their social media presence.

____ refers to a firm's activities to support a healthy environment and sustain the planet.

Online firms like Amazon.com that take a B2C model approach