Exam 16: Social Media, E-Business, and Accounting

Which of the following are not considered a social media tool?

Providing information that customers want through a corporate Web site can reduce total expenses.

Reducing paper usage in an organization can be an example of green IT.

____ is the largest video site on the Internet.

The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc. When Pure Training is discussing typical measurements for various types of social media and it starts discussing "number of fans," "number of likes," and "growth of wall responses," clients should know that these are typical measurements for

All social media plans have a defined, clear start and stop date.

Describe some of the ways that a business may choose to interact with other businesses or existing or potential consumers through social media.

Gap.com, the clothier's online site, focuses on conducting business with individual customers. This represents a ____ model.

Which of the following is true about the definition of social media?

"Digital natives" are considered to be anyone

Social games are an area of growth in social media.

Computers and software belong to which of the following specialized e-business resources?

Creating a Web site so that customers can search for information instead of calling the company's offices and speaking to a customer-service representative is an e-business strategy designed to increase profit by

External forces that affect e-business include all of the following except

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

Describe m-commerce. How do you think it may change the retail industry?

Outsourcing is the process of finding outside vendors and suppliers that provide professional help, parts, or materials at a lower cost.

What is Groupon?

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.