Question 1

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

Accepted Answer

A) True 
 B)False

Question 2

How can cloud computing change how a company operates? How can cloud computing impact the human resources of a company?

Accepted Answer

Cloud computing can change how a company

Question 3

Which of the following would not be considered a revenue stream?

Accepted Answer

A)  Sale of a Sony music warehouse 
B)  Sales of CDs by Sony music 
C)  Sales of online help services by Microsoft 
D)  Fees charged by Hoover's Online to access information 
E)  An ad placed by a credit-card company on Amazon.com 
A)  Sale of a Sony music warehouse 
B)  Sales of CDs by Sony music 
C)  Sales of online help services by Microsoft 
D)  Fees charged by Hoover's Online to access information 
E)  An ad placed by a credit-card company on Amazon.com

Question 4

Which of the following companies was one of the early adopters of consumer ratings?

Accepted Answer

A)  Facebook 
B)  Yelp 
C)  MySpace 
D)  Amazon 
E)  SocialLiving 
A)  Facebook 
B)  Yelp 
C)  MySpace 
D)  Amazon 
E)  SocialLiving

Question 5

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably

Accepted Answer

A)  sales of business products. 
B)  sales of business services. 
C)  investment advice. 
D)  subscription fees. 
E)  referral services. 
A)  sales of business products. 
B)  sales of business services. 
C)  investment advice. 
D)  subscription fees. 
E)  referral services.

Question 6

Money that an electronics retailer receives through the online sales of extended warranty plans provides a(n) ____ for the company.

Accepted Answer

A)  e-business 
B)  expense reduction 
C)  profit 
D)  revenue growth 
E)  revenue stream 
A)  e-business 
B)  expense reduction 
C)  profit 
D)  revenue growth 
E)  revenue stream

Question 7

In a forum, members of a community keep content updated and accurate.

Accepted Answer

A) True 
 B)False

Question 8

Marta invests a substantial amount of money to take her business online. She is extremely discouraged when three months pass and she has not produced enough new revenues to offset the high start-up costs. What sound advice could you give Marta?

Accepted Answer

A)  Hurry up and cut your losses now and get out before you lose everything. 
B)  If in two more months things have not turned around, take the business offline. 
C)  It is unusual for an e-business to take such a long time to recover its investment, so she must be doing a poor job. 
D)  Because the initial start-up costs were high, it may take longer to recover, but it is too soon to determine the long-term success. 
E)  To make the business successful, she should double the amount of money invested in the e-business. 
A)  Hurry up and cut your losses now and get out before you lose everything. 
B)  If in two more months things have not turned around, take the business offline. 
C)  It is unusual for an e-business to take such a long time to recover its investment, so she must be doing a poor job. 
D)  Because the initial start-up costs were high, it may take longer to recover, but it is too soon to determine the long-term success. 
E)  To make the business successful, she should double the amount of money invested in the e-business.

Question 9

Which of the following can most accurately be described as an interactive community bulletin board?

Accepted Answer

A)  Blogs 
B)  Forums 
C)  Podcasts 
D)  Social games 
E)  Wikis 
A)  Blogs 
B)  Forums 
C)  Podcasts 
D)  Social games 
E)  Wikis

Question 10

KPI stands for key preference indicators.

Accepted Answer

A) True 
 B)False

Question 11

Social media online promotions should never be integrated with more traditional or offline promotions.

Accepted Answer

A) True 
 B)False

Question 12

How do e-business and e-commerce differ?

Accepted Answer

E-business (electronic business) and e-c

Question 13

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Accepted Answer

The term "digital native" refers to a pe

Question 14

Which of the following would be considered a revenue stream?

Accepted Answer

A)  Advertising 
B)  Subscription fees 
C)  Sales of products 
D)  Sales of services 
E)  All of the above 
A)  Advertising 
B)  Subscription fees 
C)  Sales of products 
D)  Sales of services 
E)  All of the above

Question 15

Number of followers and number of retweets are typical social media measurements of Facebook.

Accepted Answer

A) True 
 B)False

Question 16

Tech savvy, digital natives born after 1980 are known as

Accepted Answer

A)  Millenials. 
B)  Digital natives. 
C)  Techies. 
D)  Social media "stickies." 
E)  Social gamers. 
A)  Millenials. 
B)  Digital natives. 
C)  Techies. 
D)  Social media "stickies." 
E)  Social gamers.

Question 17

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Accepted Answer

A)  Photo sharing 
B)  Blogs 
C)  Video sharing 
D)  Webinars 
E)  Podcasts 
A)  Photo sharing 
B)  Blogs 
C)  Video sharing 
D)  Webinars 
E)  Podcasts

Question 18

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.

Accepted Answer

The two options for increasing profits i

Question 19

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

Accepted Answer

A)  Malware 
B)  Spam 
C)  A virus 
D)  Cookies 
E)  Data mining 
A)  Malware 
B)  Spam 
C)  A virus 
D)  Cookies 
E)  Data mining

Question 20

A podcast is a Web site that allows a company to share information.

Accepted Answer

A) True 
 B)False

Exam 16: Social Media, E-Business, and Accounting

Online merchants like Amazon.com can reach a global customer base twenty-four hours a day, seven days a week.

How can cloud computing change how a company operates? How can cloud computing impact the human resources of a company?

Which of the following would not be considered a revenue stream?

Which of the following companies was one of the early adopters of consumer ratings?

The Wall Street Journal's online edition is not provided free to Internet users. Therefore, the primary revenue stream for this online version is probably

Money that an electronics retailer receives through the online sales of extended warranty plans provides a(n) ____ for the company.

In a forum, members of a community keep content updated and accurate.

Marta invests a substantial amount of money to take her business online. She is extremely discouraged when three months pass and she has not produced enough new revenues to offset the high start-up costs. What sound advice could you give Marta?

Which of the following can most accurately be described as an interactive community bulletin board?

KPI stands for key preference indicators.

Social media online promotions should never be integrated with more traditional or offline promotions.

How do e-business and e-commerce differ?

Describe the term "digital native" and explain if you think the term and the definition are accurate. Provide examples to support your position.

Which of the following would be considered a revenue stream?

Number of followers and number of retweets are typical social media measurements of Facebook.

Tech savvy, digital natives born after 1980 are known as

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

What are the two options for increasing profits in a small Internet-based company? Which path would you choose for a struggling unique, artsy, designer t-shirt company? Justify your answer with specific details and examples.

Which of the following may leave users completely unaware that their movements and clicks on the Internet are being monitored?

A podcast is a Web site that allows a company to share information.

Exploring the World of Business and Economics

A: Being Ethical and Socially Responsible

B: Being Ethical and Socially Responsible

A: Exploring Global Business

B: Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Building Customer Relationships Through Effective Marketing

A: Creating and Pricing Products That Satisfy Customers

B: Creating and Pricing Products That Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Using Management and Accounting Information

Understanding Money, Banking, and Credit

Mastering Financial Management

A: Understanding Personal Finances and Investments

B: Understanding Personal Finances and Investments

Filters