Question 1

Mystarbucksidea.com.com is an example of a ____ site.

Accepted Answer

A)  social networking 
B)  crowdsourcing 
C)  gaming 
D)  blogging 
E)  podcast 
A)  social networking 
B)  crowdsourcing 
C)  gaming 
D)  blogging 
E)  podcast

Question 2

Which of the following is the last step in building a social media plan?

Accepted Answer

A)  Establish social media objectives 
B)  Listen to determine opportunities 
C)  Segment and target the social media customer 
D)  Select social media tools 
E)  Implement and integrate the plan 
A)  Establish social media objectives 
B)  Listen to determine opportunities 
C)  Segment and target the social media customer 
D)  Select social media tools 
E)  Implement and integrate the plan

Question 3

Social media is used by businesses to interact with existing consumers not to gain new consumers.

Accepted Answer

A) True 
 B)False

Question 4

A cookie is a small piece of software code saved in the cloud.

Accepted Answer

A) True 
 B)False

Question 5

What does "stickiest" refer to in regard to social media?

Accepted Answer

A)  Users who "stick" other friends to the site 
B)  Social media sites that use cookies to "stick" users to their site 
C)  Social media sites that connect users with other social media sites 
D)  Companies that use social media to "stick" separate companies together in order to gain customers 
E)  Users spending a great deal of time at a particular site 
A)  Users who "stick" other friends to the site 
B)  Social media sites that use cookies to "stick" users to their site 
C)  Social media sites that connect users with other social media sites 
D)  Companies that use social media to "stick" separate companies together in order to gain customers 
E)  Users spending a great deal of time at a particular site

Question 6

Describe three modified versions of B2B and B2C.

Accepted Answer

1. B2B2C (Business to Business to Consum

Question 7

Approximately what percentage of Americans use the Internet?

Accepted Answer

A)  54 
B)  69 
C)  77 
D)  88 
E)  93 
A)  54 
B)  69 
C)  77 
D)  88 
E)  93

Question 8

Amazon.com has a ____ model.

Accepted Answer

A)  B2B 
B)  C2C 
C)  B2C 
D)  barter 
E)  C2B 
A)  B2B 
B)  C2C 
C)  B2C 
D)  barter 
E)  C2B

Question 9

Pure Training, Inc.
Pure Training, Inc., is a company that helps people start their own businesses. As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies. One principle its trainers focus on is customer service. Pure Training emphasizes the importance of connecting with potential and current customers as well as improving customer service. Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions. The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media. Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence.
-Refer to Pure Training, Inc. If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organizing ____ workshops.

Accepted Answer

A)  blog 
B)  podcast 
C)  social content site 
D)  social game 
E)  forum 
A)  blog 
B)  podcast 
C)  social content site 
D)  social game 
E)  forum

Question 10

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyze data, and ask questions. This consulting company is using a ____ model.

Accepted Answer

A)  B2C 
B)  C2C 
C)  B2B 
D)  C2B 
E)  consulting 
A)  B2C 
B)  C2C 
C)  B2B 
D)  C2B 
E)  consulting

Question 11

What is usually the primary revenue stream for online auction sites such as eBay?

Accepted Answer

A)  Access fees charged to get into the Web site 
B)  Sales of the many products that are available 
C)  Fees charged for selling products on the site 
D)  Advertising fees 
E)  Money collected for shipping charges 
A)  Access fees charged to get into the Web site 
B)  Sales of the many products that are available 
C)  Fees charged for selling products on the site 
D)  Advertising fees 
E)  Money collected for shipping charges

Question 12

One type of B2B model focuses on

Accepted Answer

A)  facilitating sales transactions between businesses. 
B)  increasing costs to consumers. 
C)  gaining the loyalty of individual buyers. 
D)  eliminating higher costs of finished products. 
E)  all of the above. 
A)  facilitating sales transactions between businesses. 
B)  increasing costs to consumers. 
C)  gaining the loyalty of individual buyers. 
D)  eliminating higher costs of finished products. 
E)  all of the above.

Question 13

A group of shared business characteristics and behaviors is referred to as a business model.

Accepted Answer

A) True 
 B)False

Question 14

____ post ratings of products and services and contribute to and edit articles in wikis.

Accepted Answer

A)  Spectators 
B)  Inactives 
C)  Joiners 
D)  Collectors 
E)  Critics 
A)  Spectators 
B)  Inactives 
C)  Joiners 
D)  Collectors 
E)  Critics

Question 15

What do users say is their primary reason for using social media?

Accepted Answer

A)  Staying in touch with family and friends 
B)  Reconnecting with old friends 
C)  Sharing information about themselves 
D)  Promoting their own goals and objectives 
E)  Reconnecting with family members 
A)  Staying in touch with family and friends 
B)  Reconnecting with old friends 
C)  Sharing information about themselves 
D)  Promoting their own goals and objectives 
E)  Reconnecting with family members

Question 16

Which of the following would be part of a media sharing site?

Accepted Answer

A)  Blog 
B)  Forum 
C)  Wiki 
D)  Social game 
E)  Podcast 
A)  Blog 
B)  Forum 
C)  Wiki 
D)  Social game 
E)  Podcast

Question 17

Data mining can only occur if a company is using cloud computing.

Accepted Answer

A) True 
 B)False

Question 18

There are no such things as special e-business resources.

Accepted Answer

A) True 
 B)False

Question 19

When were Facebook and Twitter were created?

Accepted Answer

A)  In the past two years 
B)  In the late 1970s 
C)  In the late 1980s 
D)  In the past decade 
E)  In the early 1990s 
A)  In the past two years 
B)  In the late 1970s 
C)  In the late 1980s 
D)  In the past decade 
E)  In the early 1990s

Question 20

Sources of revenue flowing into the firm are referred to as channels.

Accepted Answer

A) True 
 B)False

Exam 16: Social Media, E-Business, and Accounting

Mystarbucksidea.com.com is an example of a ____ site.

Which of the following is the last step in building a social media plan?

Social media is used by businesses to interact with existing consumers not to gain new consumers.

A cookie is a small piece of software code saved in the cloud.

What does "stickiest" refer to in regard to social media?

Describe three modified versions of B2B and B2C.

Approximately what percentage of Americans use the Internet?

Amazon.com has a ____ model.

An Internet consulting company uses its Web site to allow its corporate clients to obtain information, analyze data, and ask questions. This consulting company is using a ____ model.

What is usually the primary revenue stream for online auction sites such as eBay?

One type of B2B model focuses on

A group of shared business characteristics and behaviors is referred to as a business model.

____ post ratings of products and services and contribute to and edit articles in wikis.

What do users say is their primary reason for using social media?

Which of the following would be part of a media sharing site?

Data mining can only occur if a company is using cloud computing.

There are no such things as special e-business resources.

When were Facebook and Twitter were created?

Sources of revenue flowing into the firm are referred to as channels.

Exploring the World of Business and Economics

A: Being Ethical and Socially Responsible

B: Being Ethical and Socially Responsible

A: Exploring Global Business

B: Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Building Customer Relationships Through Effective Marketing

A: Creating and Pricing Products That Satisfy Customers

B: Creating and Pricing Products That Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Using Management and Accounting Information

Understanding Money, Banking, and Credit

Mastering Financial Management

A: Understanding Personal Finances and Investments

B: Understanding Personal Finances and Investments

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