Question 1

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

Accepted Answer

A) True 
 B)False

Question 2

According to a survey by eMarketer, ____ of U.S. companies with more than 100 employees are using social media tools for marketing.

Accepted Answer

A)  60 
B)  70 
C)  75 
D)  80 
E)  90 
A)  60 
B)  70 
C)  75 
D)  80 
E)  90

Question 3

Data mining refers to searching large amounts of data looking for useful information.

Accepted Answer

A) True 
 B)False

Question 4

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Web site?

Accepted Answer

A)  Increasing revenue streams 
B)  Decreasing expenses 
C)  Selling additional services such as fraud insurance 
D)  Reallocating its revenue stream 
E)  Decreasing revenue streams 
A)  Increasing revenue streams 
B)  Decreasing expenses 
C)  Selling additional services such as fraud insurance 
D)  Reallocating its revenue stream 
E)  Decreasing revenue streams

Question 5

Each objective of a social media plan should be all of the following except

Accepted Answer

A)  measurable. 
B)  specific. 
C)  achievable. 
D)  oriented toward the future. 
E)  vague. 
A)  measurable. 
B)  specific. 
C)  achievable. 
D)  oriented toward the future. 
E)  vague.

Question 6

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

Accepted Answer

A) True 
 B)False

Question 7

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

Accepted Answer

A)  external recruitment. 
B)  revenue stream buildup. 
C)  insourcing. 
D)  outsourcing. 
E)  employment sourcing. 
A)  external recruitment. 
B)  revenue stream buildup. 
C)  insourcing. 
D)  outsourcing. 
E)  employment sourcing.

Question 8

Flickr would be considered a social gaming site.

Accepted Answer

A) True 
 B)False

Question 9

Data mining is the practice of saving all data to the cloud to be accessed through the Internet.

Accepted Answer

A) True 
 B)False

Question 10

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

Accepted Answer

A)  Select social media tools 
B)  Implement and integrate the plan 
C)  Segment and target the social media customer 
D)  Listen to determine opportunities 
E)  Establish social media objectives 
A)  Select social media tools 
B)  Implement and integrate the plan 
C)  Segment and target the social media customer 
D)  Listen to determine opportunities 
E)  Establish social media objectives

Question 11

Describe how a blog could be beneficial for a company.

Accepted Answer

A blog can be incredibly beneficial for

Question 12

Web site designers, Web masters, and programmers belong to which of the following specialized e-business resources?

Accepted Answer

A)  Human 
B)  Financial 
C)  Material 
D)  Informational 
E)  Digital 
A)  Human 
B)  Financial 
C)  Material 
D)  Informational 
E)  Digital

Question 13

Social media can most accurately be described as being about

Accepted Answer

A)  technology. 
B)  people. 
C)  the Web. 
D)  new development. 
E)  communication. 
A)  technology. 
B)  people. 
C)  the Web. 
D)  new development. 
E)  communication.

Question 14

Which of the following is true about social media measurement tools?

Accepted Answer

A)  Most companies use quantitative measurements. 
B)  Companies should use the same measurements for online as for offline. 
C)  There are generally five types of social media measurement. 
D)  Social media cannot be measured quantitatively. 
E)  Most companies use qualitative measurements. 
A)  Most companies use quantitative measurements. 
B)  Companies should use the same measurements for online as for offline. 
C)  There are generally five types of social media measurement. 
D)  Social media cannot be measured quantitatively. 
E)  Most companies use qualitative measurements.

Question 15

How does a computer virus differ from malware? Are these the only two threats to computers?

Accepted Answer

A computer virus is a specific type of m

Question 16

Which of the following is a Web site that allows a company to share information about products or services?

Accepted Answer

A)  Blog 
B)  Podcast 
C)  Forum 
D)  Crowdsource 
E)  Wiki 
A)  Blog 
B)  Podcast 
C)  Forum 
D)  Crowdsource 
E)  Wiki

Question 17

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc. Academic Standard can be classified as a(n)

Accepted Answer

A)  service business. 
B)  e-business. 
C)  social media business. 
D)  social content business. 
E)  media sharing business. 
A)  service business. 
B)  e-business. 
C)  social media business. 
D)  social content business. 
E)  media sharing business.

Question 18

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Accepted Answer

A) True 
 B)False

Question 19

Engaging customers in product development is a recognized use of social media.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a sentiment analysis measurement?

Accepted Answer

A)  Customer satisfaction score 
B)  Resolution time 
C)  Issue resolution rate 
D)  Number of Web site visitors 
E)  Mood measurement 
A)  Customer satisfaction score 
B)  Resolution time 
C)  Issue resolution rate 
D)  Number of Web site visitors 
E)  Mood measurement

Exam 16: Social Media, E-Business, and Accounting

A key advantage of the Internet is that it allows the customer to interact with the firm through e-business activities.

According to a survey by eMarketer, ____ of U.S. companies with more than 100 employees are using social media tools for marketing.

Data mining refers to searching large amounts of data looking for useful information.

Christopher notices that his Discover Card statement gives the company's Web address (Discovercard.com) and directs him there to pay his bills and answer his questions. What e-business strategy is Discover employing with this reference to its Web site?

Each objective of a social media plan should be all of the following except

Shifting revenues earned from customers inside a real Sears department store to revenues earned from those same customers online increases the firm's total sales revenues.

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

Flickr would be considered a social gaming site.

Data mining is the practice of saving all data to the cloud to be accessed through the Internet.

After a company listens and pays attention to what is being said about a company through social media, what is the following step?

Describe how a blog could be beneficial for a company.

Web site designers, Web masters, and programmers belong to which of the following specialized e-business resources?

Social media can most accurately be described as being about

Which of the following is true about social media measurement tools?

How does a computer virus differ from malware? Are these the only two threats to computers?

Which of the following is a Web site that allows a company to share information about products or services?

"Critics" are the social media type that publish blogs, publish their own Web pages, and upload videos and music.

Engaging customers in product development is a recognized use of social media.

Which of the following is not a sentiment analysis measurement?

Exploring the World of Business and Economics

A: Being Ethical and Socially Responsible

B: Being Ethical and Socially Responsible

A: Exploring Global Business

B: Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Building Customer Relationships Through Effective Marketing

A: Creating and Pricing Products That Satisfy Customers

B: Creating and Pricing Products That Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Using Management and Accounting Information

Understanding Money, Banking, and Credit

Mastering Financial Management

A: Understanding Personal Finances and Investments

B: Understanding Personal Finances and Investments

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