Exam 23: International Advertising

Which of the following is NOT an obstacle related to attitudes toward the United States by the international community, for American companies competing for global sales?

(Multiple Choice)

4.9/5

(86)

Question 41

Popularized by British sociologist Roland Robertson in the '90s, ________ combines the aims of globalization and localization.

(Short Answer)

4.7/5

(83)

Question 42

Which of the following is NOT an area of legal prohibitions that international advertisers need understand?

(Multiple Choice)

4.7/5

(81)

Question 43

Describe the three trends that make it difficult to market to an ethnically diverse population.

(Essay)

4.9/5

(80)

Question 44

The fact that a number of major U.S. companies are spending more than 50 percent of their advertising budgets abroad indicates a trend toward more global selling and an opportunity for future growth in marketing and advertising.

(True/False)

4.9/5

(82)

Question 45

Which of the following is NOT true regarding the growing importance of multiethnic consumers?

(Multiple Choice)

4.8/5

(75)

Question 46

Match the following.

The execution of the basic marketing plan to a number of countries.

glocal

The first version of the Toyota Corona; it failed after just two years.

intraculturalism

The creation or distribution of products or services intended for a global or transregional market but customized to suit local laws or customs.

sensitivity

Correct Answer:

Verified

The execution of the basic marketing plan to a number of countries.

The first version of the Toyota Corona; it failed after just two years.

The creation or distribution of products or services intended for a global or transregional market but customized to suit local laws or customs.

These shorter Hispanic versions of soap operas are now being aired in the United States.

Thought that all consumer needs are basically alike all over the world.

Tendency for American youth to adopt traditions and attitudes of cultures other than their own.

The degree to which humor, exaggeration, and hyperbole are accepted in advertising; it varies between countries and may be restricted by regulators in various countries.

One of the positive aspects of multinational business is that it brings people to a greater awareness and understanding of diverse cultures; international marketing requires this characteristic.

Coordinates the efforts of 28 self-regulatory bodies across Europe.

The new Crest Kid for the United States-born in Cuba.

This executive may run the international marketing plans in an organization.

A treaty designed to eliminate trade barriers and open the borders among the United States, Mexico, Canada and South America.

El Nuevo Herald in Miami, La Opinion in Los Angeles, and Hoy in both New York and Chicago.

The French version of Ronald McDonald.

How advertisers perceive language and culture when customizing global campaigns for populations worldwide and even in the United States.

(Matching)

4.9/5

(65)

Question 47

________ refers to how far creative copy can stray from literal product facts to gain an audience's interest by using puffery, humor, hyperbole, or exaggeration.

(Short Answer)

4.8/5

(84)

Question 48

Likely causes for faulty information on ethnic markets include all of the following EXCEPT:

(Multiple Choice)

4.8/5

(89)

Question 49

A one-size-fits-all approach to global commerce typically means a company has:

(Multiple Choice)

5.0/5

(73)

Question 50

Regardless of the function-creative, media, or research-agencies face major problems in meeting the demands of clients, including:

(Multiple Choice)

4.8/5

(83)

Question 51

There are times when exporting the product but changing its name is a viable product and marketing strategy.

(True/False)

4.8/5

(81)

Question 52

Outside the U.S., which of the following, if treated with sensitivity, might have more of a chance of being accepted overseas?

(Multiple Choice)

4.9/5

(86)

Question 53

Which country has tremendously high levels of household television penetration and yet does not allow foreign programming?

(Multiple Choice)

4.8/5

(82)

Question 54

Companies are coming to realize it is not enough to simply identify ethnic market segments; they must develop products and messages that realistically meet the special needs of market segments and communicate in a credible manner.

(True/False)

4.9/5

(77)

Question 55

A typical multinational advertising plan requires:

(Multiple Choice)

4.8/5

(86)

Question 56

This type of advertising is extremely popular in parts of Europe but relatively minor in the United States.

(Multiple Choice)

4.9/5

(77)

Question 57

Research shows that challenges for marketing and advertising holding companies include all of the following EXCEPT:

(Multiple Choice)

4.9/5

(82)

Question 58

When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?

(Multiple Choice)

5.0/5

(79)

Question 59

In the '40s and '50s, American advertising agencies expanded by starting foreign branches that were responsible for the advertising of the few large U.S. clients in a limited number of countries.

(True/False)

4.7/5

(81)

Question 60

Showing 41 - 60 of 96

Exam 23: International Advertising

Which of the following is NOT an obstacle related to attitudes toward the United States by the international community, for American companies competing for global sales?

Popularized by British sociologist Roland Robertson in the '90s, ________ combines the aims of globalization and localization.

Which of the following is NOT an area of legal prohibitions that international advertisers need understand?

Describe the three trends that make it difficult to market to an ethnically diverse population.

The fact that a number of major U.S. companies are spending more than 50 percent of their advertising budgets abroad indicates a trend toward more global selling and an opportunity for future growth in marketing and advertising.

Which of the following is NOT true regarding the growing importance of multiethnic consumers?

________ refers to how far creative copy can stray from literal product facts to gain an audience's interest by using puffery, humor, hyperbole, or exaggeration.

Likely causes for faulty information on ethnic markets include all of the following EXCEPT:

A one-size-fits-all approach to global commerce typically means a company has:

Regardless of the function-creative, media, or research-agencies face major problems in meeting the demands of clients, including:

There are times when exporting the product but changing its name is a viable product and marketing strategy.

Outside the U.S., which of the following, if treated with sensitivity, might have more of a chance of being accepted overseas?

Which country has tremendously high levels of household television penetration and yet does not allow foreign programming?

Companies are coming to realize it is not enough to simply identify ethnic market segments; they must develop products and messages that realistically meet the special needs of market segments and communicate in a credible manner.

A typical multinational advertising plan requires:

This type of advertising is extremely popular in parts of Europe but relatively minor in the United States.

Research shows that challenges for marketing and advertising holding companies include all of the following EXCEPT:

When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?

In the '40s and '50s, American advertising agencies expanded by starting foreign branches that were responsible for the advertising of the few large U.S. clients in a limited number of countries.

Background of Todays Advertising

Roles of Advertising

Brand Planning and the Advertising Spiral

Target Marketing

The Advertising Agency, Media Services, and Other Services

The Advertisers Marketingadvertising Operation

Media Strategy

Using Television

Using Radio

Using Newspapers

Using Magazines

Out-Of-Home Advertising

Digital and Direct-Response Advertising

Sales Promotion

Research in Advertising

Creating the Message

The Total Concept: Words and Visuals

Print Production

Video and the Commercial

The Radio Commercial

Trademarks and Packaging

The Complete Campaign

Economic, Social, and Legal Effects of Advertising

Filters